09
Nov
Sheffield: a new approach to using place branding for student and talent attraction
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- Working with your universities and education sector to develop a unified story for the student market
- Focusing on student attraction and talent retention
Speakers
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Claire is Head of Marketing and Student Recruitment at the University of Sheffield where she leads all recruitment related campaigns, events and schools activity. She began her career in the arts, marketing everything from the RSC, to Cannon and Ball in Newcastle. She later switched to Higher Education and has worked at University of Northumbria and Sheffield Hallam University, before moving to The University of Sheffield. In between producing three kids she has worked in roles across branding, reputation marketing, internal communications, PR and comms, business development, events and business partnering. She believes HE changes lives and was the first in her family to go to University, annoyingly for her team, she is currently living with the prospective undergraduate student market. She was born and raised in Sheffield and after living away returned to raise her family in the glorious green city of contrasts. She adores her city and is evangelical about its unique offer. Creating a joint campaign for Sheffield, has been a passion project of hers which she has lobbied for for many years. She is thrilled that it's finally happening!
Mark has a BA in Philosophy and MA in Film, and has worked on everything from film scripts to vineyards, and he’s even been a Ranger for the Department of Conservation in New Zealand.
His career in brand and communications has included some of the world’s most renowned agencies on award winning work across all sectors – from re-branding Legal & General to overhauling Warburtons.
Having worked agency side on creating a new brand for his home city in 2018, he jumped ship from agency to client side to drive Sheffield forwards and re-position the city in a way that will change perceptions.
In 2019 Sheffield was shortlisted as CNPs Place Brand of the Year, and was finalist for the Academy of Urbanism’s European City of the Year. In 2020 there was another shortlisting for CNP’s Campaign of the Year, and in 2021 Sheffield was declared the UK’s greenest city by a NatWest report.