09
Nov
Responding to the de Bois Report – Restructuring destination marketing models to improve place stakeholder partnerships at a local level and embed tourism in place economies
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- Creating a more sustainable national structure for tourism growth
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Patricia Yates has been the CEO of Visit Britain since April 2022. Patricia has been with the national tourism agency since 2005 and was previously its Director of Strategy & Communications. She is responsible for research, tourism affairs and communications. Patricia started her career as a journalist including a long period editing Holiday Which? She also launched and edited the Which? Guide to Hotels for many years. Patricia is the Chair of TIER – the Tourism Industry Emergency Response group - which coordinates the tourism industry messaging at times of crisis.