Habrá traducción simultánea al Español y al Portugués para quienes lo prefieran, en todas las presentaciones y paneles de discusión programados en la agenda de la conferencia City Nation Place Latin America & Caribbean.
Todas as apresentações e painéis de debate incluídos na agenda da conferência City Nation Place Latin America & Caribbean vão estar disponíveis, em simultâneo, em espanhol e português para quem preferir.
Place brand strategies for a more resilient future.
Join us for this half day conference to explore ideas and solutions for rebuilding place and tourism economies across the LatAm & Caribbean. Our panel of tourism, investment promotion, and economic development leaders will share their thoughts and experiences of post-COVID recovery planning and our Think Tank Roundtable sessions will give you the opportunity to explore more solutions in small groups of your peers – ensuring that you take away actionable ideas and new contacts.
This event is scheduled as part of the City Nation Place Congress – which brings together regionally specific events, the Global Congress, and the Global Awards. You can join as a delegate across different events within the Congress and you can also join as a team to ensure you learn together and get the most benefit from all the discussion group opportunities – group rates are available!
Understanding the impact of COVID-19 on global perceptions of the LatAm and Caribbean regions – why particular nation brand reputations have fared better than others and how all nation brand strategies can respond
Exploring opportunities for regional collaboration to nurture a stronger recovery
Tourism strategies for a more sustainable future
Harnessing the data to improve strategic effectiveness
Creating more effective collaborations between place marketing teams and with private sector and education partners to attract talent, investment, and tourism
Given the challenges facing Latin America and the Caribbean at the present time, being able to share best practice and experience is crucial to ensuring the region recovers as quickly as is safe. I’m delighted to be working with City Nation Place as an ambassador as we rebuild for a more resilient and sustainable future.
Pepe Sandoval, Former Director of Institutional Relations for Mexico's Nation Brand & Ambassador for City Nation Place LatAm & Caribbean
"How you manage your nation brand is a relevant topic for every nation... So to have the opportunity to share experiences and to improve each country's management of that brand is something that is not only relevant, but I think tremendously important in each country's administration."
Ivan Eskildsen, Tourism Minister, Panama
Who should attend?
Country Brand teams
Senior decision-makers working in foreign, tourism, trade, and culture ministries
CEOs, CMOs, and other senior team members from destination marketing organisations, and investment attraction agencies
"City Nation Place definitely fulfilled my expectations... It's been an incredible experience, and I am so happy that City Nation Place finally came to Latin America. I hope it's not the last time that they come."
Maria Andrea Matamoros, Minister of Communications, Honduras
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Larissa Perdomo has been head of the Uruguay Country Brand team since June 2014. She has been Image and Communications Manager at the Uruguayan investment and export promotion agency (Uruguay XXI) since 2009, contributing to the creation and management of the Uruguayan country brand project, and coordinating this activity from Uruguay XXI with the Interministerial Advising Committee for Foreign Trade. In recent years she has taken part in Country Brand international forums and workshops with specialists in Nation Branding. She coordinates the Jeremey Hildreth consultancy for “Redibero Region Image” Project (Ibero-American Network of Trade Promotion Organizations) within the framework of IDB Regional Public Goods programme. Larissa has worked as a professor of corporate communications and public relations in the Uruguayan Association of Marketing Executives (ADM) and has trained many executives from companies and organizations in their relationship with the media. She also lectures on country branding for the Tourism degree program at the Universidad Católica del Uruguay.
Since 2003 Mr. Torres has been advising Countries in the field of Nation Branding and City Branding, working directly with heads of state, directors of National Tourism Organizations and Investment Promotion Agencies.
His clients include Countries, Regions and Cities such as Australia, Costa Rica, Israel, Jamaica, Poland, Sweden, Stockholm and many others spread across all five continents.
Mr. Torres collaborates directly with the World Economic Forum in the matters of Nation Branding and is a guest speaker in some of the most prestigious universities in USA and Europe, such as HARVARD, the London Business School, Stockholm School of Economics and many others, being interviewed by The Economist, BBC, Guardian and CNN.
Since 2011 his company performs a global research project called the Bloom Consulting Country Brand Ranking and most recently the Digital Country Index and the Digital City Index