City Nation Place Connections - Register your interest

Thank you for your interest in CNP Connections, a membership hub for the leadership teams of place brand and place marketing organisations around the world. CNP Connections provides the opportunity to exchange ideas, build your network, and learn from other place brand and marketing strategies all year round. Members will have exclusive access to quarterly round table discussions, member presentations, and in-depth reports or white papers – all on topics and challenges which are at the top of your agenda. You will also join a members-only networking platform enabling you to connect directly with other members to explore shared learnings and new opportunities.

As a member here is what you can look forward to throughout the year:

Publication date: Wednesday 19 January 2021

Survey Report 2021 | Evolving place branding strategies for new challenges

This City Nation Place survey asked place brand and marketing leaders around the world to share their expectations and plans re organisational funding, collaboration, citizen engagement, and sustainable strategies. The resultant Report provides a snapshot of the impact of COVID-19 on place branding organisations and strategies.

Event date:  Wednesday 24 February 2021
Time: 15.00 GMT – 16.30 GMT

ONLINE ROUND TABLE | Advocacy: demonstrating the value of place branding and marketing

Join this member-led round table discussion to share and learn from approaches to advocating for the value of your place brand strategy. We’ll explore how nation, city, and regional place brand and marketing teams are changing KPIs, gathering data, and demonstrating to their citizens, their stakeholders, and their investors that place branding and marketing delivers value for their place economy

Event date: Wednesday 24 March 2021
Time: 13.00 GMT – 14.00 GMT

EXCLUSIVE MEMBER WEBINAR | Creative thinking for place brands

Anders Nyland, CEO for Visit Bergen in Norway – winners of the 2020 City Nation Place Award for Best Use of Design - shares his credo on using creativity, combined with facts and analysis, to stand out from the crowd. “It has never been easier to speak out, but it has never been more difficult to be heard. That is why you have to be different.”  Join the session to discuss how place brand and marketing organisations can develop more creative cultures and encourage all stakeholders to embrace and own your creative approaches.

Publication date: Wednesday 28 April 2021

White Paper | Collaborative place branding

This White Paper will provide a deeper analysis of how place brand marketing organisations are developing and improving effective collaborations, through short case study examples and expert comment.  The first section will provide an overview of how teams can work together within a place – how tourism, economic development, investment promotion can work more effectively with political and private sector stakeholders to manage and build place reputation, attract talent, investment, and visitors, and drive economic development.  The second section will highlight examples of collaboration between places on marketing and knowledge sharing.

Event date: Wednesday 26 May 2021
Time: 15.00 GMT – 16.30 GMT

ONLINE ROUND TABLE | Working better together: Improving collaboration between place brand and marketing teams

Join this member-led round table discussion to share approaches for improving collaboration between economic development, tourism, investment promotion, talent attraction, place making, diplomacy and other place brand and marketing teams.   How are places adapting organisational structures to foster better relationships? Are teams taking on changing roles or KPIs to reflect their different strengths and better support the common goals?  What data are places using to demonstrate that better collaboration delivers more effective results?

Event date: Wednesday 23 June 2021
Time: 15.00 GMT – 16.00 GMT

EXCLUSIVE MEMBER WEBINAR | Implementing effective place-to-place marketing collaborations

Leigh Dawber, head of marketing for Cape Town Tourism has been a proactive leader in understanding the financial, creative, and reach opportunities of effective place to place collaboration on marketing initiatives.  Hear from Leigh as she shares what she has learned about the pros and cons of collaboration and how to best manage joint objectives and then join the discussion as we explore how place to place collaborations can perhaps go further – and how they can work across investment promotion and other objectives as well as for tourism attraction.

Publication date: Wednesday 28 July 2021

REPORT | Engaging Citizens in place branding

The ultimate objective of any place brand or marketing initiative is to deliver benefits for the citizens of that nation, city, or place.  And of course, a place brand is more than the sum of its geography and physical attractions, a place brand reflects its people.  This White Paper will explore how place brand and marketing teams are ensuring that the citizen’s voice is heard and is influential in the development of place brand and marketing strategies.  Through case studies and expert comment, this Report will explore how places are consulting with citizens, engaging citizens in the promotion of the place brand, and measuring the impact of their work through citizen feedback.

Event date: Wednesday 15 September 2021
Time: 15.00GMT – 16.30 GMT

ONLINE ROUND TABLE | Cultural attractiveness: supporting, developing, and leveraging your brand’s cultural assets

COVID-19 has had a devastating impact on the cultural life of nations, cities and places around the world.  Your cultural heritage and cultural sector provide the desired differentiation and attractiveness for people to want to live in, study in, visit, and invest in your place.  Join this discussion to share practical advice for supporting the recovery of your place’s cultural attractiveness and find out how other places work with and leverage their cultural sector to tell a strong place brand story.

Event date: Wednesday 29 September 2021
Time: 15.00 GMT – 16.00 GMT

EXCLUSIVE MEMBER WEBINAR | The role of honesty in investment attraction and equitable economic development

Speaker and full session details to be confirmed.
Investment promotion strategies are frequently criticized for their lack of differentiation and for making the same promises.  In this session we plan to explore how some places are enjoying greater success in attracting investment and working with the private sector by being more open and honest about the challenges their place faces and that they hope to solve through economic development.  How can a more collaborative approach with your investors deliver more equitable economic benefits for your place?