As Assistant Chief Executive (Marketing Group) of the Singapore Tourism Board, Ms Lynette Pang is responsible for building the Singapore destination brand globally and helms the international marketing efforts, driving the consumer-centric and yield-driven approach to marketing.
Her role as ACE Marketing gives her responsibility for brand strategy and global campaigns, corporate and consumer communications, marketing partnerships, digital and content, industry marketing, agency management and marketing capability development.
In her previous role as Executive Director, Arts & Entertainment, Lynette w as responsible for the strategic development of the Arts and Entertainment sectors for tourism contribution.
She also held a concurrent position as Executive Director, F1 &Sports, overseeing the growth of sports tourism. Lynette had also managed the Enrichment (Healthcare and Education) portfolio in STB previously.
Before joining STB, Lynette was General Manager at leading theatre company,Singapore Repertory Theatre and held marketing leadership positions at Yahoo! Asia and at film distributor, Warner Bros. Theatrical.
She started her marketing career at Saatchi & Saatchi Advertising where she worked on the Singapore Tourism Board account. Lynette graduated from the National University of Singapore with a Bachelor of Artsin English Literature and Sociology and completed an Honours in EnglishLiterature. She serves on the Board of Directors for the Singapore International Film Festival and Arts House Limited.
Clare’s interest in the complex area of place branding was sparked whilst working on a series of Nation Branding Masterclass events, led by Simon Anholt, one of the first thought-leaders to speak about and promote the concept of place branding. Having listened to Simon address audiences in Accra, Delhi, Dubai, London and Singapore on how policy, governance, and symbolic actions need to combine with branding and marketing to create a competitive identity and drive economic growth, she continued to follow the growth in this sector. As Global Conference Director for The International Herald Tribune, now the New York Times, Clare also saw growth in advertising and storytelling around tourism and investment promotion strategy. Clare launched the first City Nation Place Global conference in London in 2015: CityNationPlace.com has been steadily building followers and in 2017, she launched the first City Nation Place Americas conference, in 2018 City Nation Place Asia Pacific took place in Singapore, and 2019 has seen the first City Nation Place UK, specifically for towns, cities and regions across the UK, and the launch of the first City Nation Place LatAm & Caribbean event. Clare manages the small team at City Nation Place alongside providing event consultancy and management for a number of clients in the publishing and trade association sector, including running the World Media Awards for the World Media Group and event consultancy for the UK Association for Online Publishers.