City Nation Place Asia Pacific


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Place brand strategies for a more resilient future

Join us for two compact sessions over two days to explore ideas and solutions for rebuilding place and tourism economies across the Asia Pacific region. Our panel of tourism, investment promotion, and economic development leaders will share their thoughts and experiences of post-COVID recovery planning and our Think Tank Roundtable sessions will give you the opportunity to explore more solutions in small groups of your peers – ensuring that you take away actionable ideas and new contacts.

This event is scheduled as part of the City Nation Place Congress – which brings together regionally specific events, the Global Congress, and the Global Awards. You can join as a delegate across different events within the Congress and you can also join as a team to ensure you learn together and get the most benefit from all the discussion group opportunities – group rates are available!

City Nation Place Awards 2020

Shortlist to be announced on October 8th

City Nation Place Global

Join place branding teams from around the world

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Attending as a group?

Find out about our group discounts

Contact us here

Agenda topics:

  • Understanding the impact of Covid-19 on global perceptions of the Asia Pacific region – why particular nation brand reputations have fared better than others and how all nation brand strategies can respond
  • Exploring opportunities for regional collaboration to nurture a stronger recovery
  • Digging more deeply to understand your place identity and foster more standout place storytelling
  • Tourism strategies for a more sustainable future
  • Creating more effective collaborations between place marketing teams and with private sector and education partners to attract talent, investment, and tourism
  • Harnessing the data to improve strategic effectiveness
  • Rebuilding the events sector for a more positive economic impact

Who should attend?

  • Senior decision-makers working in foreign, tourism, trade, and culture ministries
  • CEOS, CMOs, and other senior team members from destination marketing organisations, economic development boards, and investment attraction agencies

The City Nation Place line-up reinstated the Asia Pacific region, as the centre for cutting-edge initiatives and innovative case-studies, leading to stimulating discussions and new networking opportunities and collaborations globally

Vilma Jurkute, Director Alserkal Avenue, Dubai

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