City Nation Place Asia Pacific


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Place brand strategies for a more resilient future

2020 has been a year of unprecedented challenges for place brand and marketing leaders around the world. The City Nation Place Asia Pacific conference took place as a virtual conference, as part of our World Congress, bringing together perspectives on recovery strategies from across the region.

If you missed the conference, it’s not too late to benefit from the ideas and learnings shared by our speakers. PURCHASE a Congress Content Package for just £95 to access all the content for the City Nation Place Congress - 48 recorded sessions focusing on recovery strategies for tourism, investment promotion, and economic development; nation, region, and city branding; and marketing, PR, and design for place brands.

Nine key takeways from the City Nation Place Asia Pacific conference:

  • South Korea and Singapore are the places which clearly show that their management of the crisis has had a good impact on their global reputation
  • Bring everyone into your place brand story to provide a focal point for rebuilding your place economy
  • Don’t under-estimate your citizens’ connection to and understanding of their sense of place - involve them in telling your place brand story to the world
  • Embrace the increasing pace of digital transformation in your strategies for tourism development and investment promotion
  • Place brand and marketing teams should focus on bringing hope and optimism to their place communities
  • Collaboration and partnerships are the bedrock of creative, resilient responses to crises
  • Investors will be looking for countries and cities that can offer business continuity in the face of future shocks – connectivity, infrastructure and great public health systems
  • Business events should be seen as part of the solution, not the problem – in a world of hybrid events, stronger connections between convention teams and economic development teams [rather than tourism] will make more sense
  • Across the Asia-Pacific region, the impact of the pandemic on connectivity and global talent trends will create new opportunities for second cities

The City Nation Place line-up reinstated the Asia Pacific region, as the centre for cutting-edge initiatives and innovative case-studies, leading to stimulating discussions and new networking opportunities and collaborations globally

Vilma Jurkute, Director Alserkal Avenue, Dubai

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