Place brand strategies for a more resilient future
Join us for two compact sessions over two days to explore ideas and solutions for rebuilding place and tourism economies across the Asia Pacific region. Our panel of tourism, investment promotion, and economic development leaders will share their thoughts and experiences of post-COVID recovery planning and our Think Tank Roundtable sessions will give you the opportunity to explore more solutions in small groups of your peers – ensuring that you take away actionable ideas and new contacts.
This event is scheduled as part of the City Nation Place Congress – which brings together regionally specific events, the Global Congress, and the Global Awards. You can join as a delegate across different events within the Congress and you can also join as a team to ensure you learn together and get the most benefit from all the discussion group opportunities – group rates are available!
Understanding the impact of Covid-19 on global perceptions of the Asia Pacific region – why particular nation brand reputations have fared better than others and how all nation brand strategies can respond
Exploring opportunities for regional collaboration to nurture a stronger recovery
Digging more deeply to understand your place identity and foster more standout place storytelling
Tourism strategies for a more sustainable future
Creating more effective collaborations between place marketing teams and with private sector and education partners to attract talent, investment, and tourism
Harnessing the data to improve strategic effectiveness
Rebuilding the events sector for a more positive economic impact
Senior decision-makers working in foreign, tourism, trade, and culture ministries
CEOS, CMOs, and other senior team members from destination marketing organisations, economic development boards, and investment attraction agencies
The City Nation Place line-up reinstated the Asia Pacific region, as the centre for cutting-edge initiatives and innovative case-studies, leading to stimulating discussions and new networking opportunities and collaborations globally
Vilma Jurkute, Director Alserkal Avenue, Dubai
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Todd Babiak worked for a decade helping organizations and places build brands and strategies. He did it by uncovering a common narrative, and using it to inspire unity and action. Like all consultants, he sometimes wondered why his clients didn’t do everything he suggested. When one of his clients, the State of Tasmania, was looking for someone to lead the story and strategy work Todd had completed, he leapt into implementation. Today he is learning a lot about the real world as CEO of Brand Tasmania.
Karen BolingerStrategic AdvisorBestCities Global Alliance
Karen Bolinger is a dynamic and experienced strategist and executive leader in the international events, travel, tourism and hospitality services sector.
Karen has made a significant contribution to the visitor economies of several Australian and international cities, and has a unique track record of bringing industry, government policy makers, funders and service organisations together to collaborate and deliver outstanding public value outcomes.
Karen brings a human-centred, engagement rich approach to her work, combined with commercial nous and a comprehensive understanding of Destination Marketing Organisation operating models, business development and market growth strategies.
Karen’s contribution to the sector locally and globally was recognised when Karen was awarded the 2019 Outstanding Contribution to the industry by the Tourism Accommodation Association and 2018 Joint Meetings Industry Council Unity Award, which recognises individuals who have made significant contributions to the advancement of the business events industry globally. In addition, in 2017 Karen was named in Meetings and Convention Magazine as one of the top 25 leading women in business events globally and a finalist in the 2016 CEO Magazine, Hospitality and Tourism Executive of the Year.
Karen is passionate about the tourism sector becoming a force for economic and social change, re-imagining the way tourism can create more cohesive and inclusive communities, and more vibrant and resilient economies, locally and internationally.
Karen is a champion for women in the workplace and is a founding member on the committee for Not In My Workplace (NIMW), a collective of senior female leaders working together to assist boards and senior management bodies to eliminate sexual harassment in the workplace. Karen is currently on a “gap” year taking a career break to rejuvenate and rediscover her passion.
Nick HillCEOAuckland Tourism, Events & Economic Development
Nick Hill has been at the helm of Auckland Tourism, Events and Economic Development (ATEED) since August 2017. He leads the organisation’s important contribution to international, national and regional economic strategies which involve a range of government agencies, the wider Auckland Council group including the Mayor’s office, and the private sector.
Nick came to ATEED following six years as Executive Director of specialist New Zealand public policy and management consulting firm Martin Jenkins.
Nick has extensive senior management experience across the private and public sector, including Chief Executive of the Commerce Commission, and leading the formation of Sport and Recreation New Zealand(SPARC, now known as Sport New Zealand).
He also has significant experience in the energy sector, having spent 10 years with ECNZ and Fletcher Energy in New Zealand, and with Santos in Australia.
As Assistant Chief Executive (Marketing Group) of the Singapore Tourism Board, Ms Lynette Pang is responsible for building the Singapore destination brand globally and helms the international marketing efforts, driving the consumer-centric and yield-driven approach to marketing.
Her role as ACE Marketing gives her responsibility for brand strategy and global campaigns, corporate and consumer communications, marketing partnerships, digital and content, industry marketing, agency management and marketing capability development.
In her previous role as Executive Director, Arts & Entertainment, Lynette w as responsible for the strategic development of the Arts and Entertainment sectors for tourism contribution.
She also held a concurrent position as Executive Director, F1 &Sports, overseeing the growth of sports tourism. Lynette had also managed the Enrichment (Healthcare and Education) portfolio in STB previously.
Before joining STB, Lynette was General Manager at leading theatre company,Singapore Repertory Theatre and held marketing leadership positions at Yahoo! Asia and at film distributor, Warner Bros. Theatrical.
She started her marketing career at Saatchi & Saatchi Advertising where she worked on the Singapore Tourism Board account. Lynette graduated from the National University of Singapore with a Bachelor of Artsin English Literature and Sociology and completed an Honours in EnglishLiterature. She serves on the Board of Directors for the Singapore International Film Festival and Arts House Limited.
Jens ThraenhartExecutive Director & CEOMekong Tourism Coordinating Office
Mr. Jens Thraenhart | Executive Director of Mekong Tourism Coordinating Office
Jens Thraenhart was appointed by the six tourism ministries of Cambodia, Laos, Myanmar, Thailand, Viet Nam, and China to head the Mekong Tourism Coordinating Office (MTCO). With more than 25 years of experience, Mr. Thraenhart has headed digital and marketing strategy teams at organizations including Fairmont Hotels & Resorts and the Canadian Tourism Commission. Recognized as a China expert, he co-founded award-winning Chinese Travel Marketing agency Dragon Trail in 2008, as well as China Travel Trends. He has consulted for the Asian Development Bank, the World Tourism Organization (UNWTO), and the Pacific Asia Travel Association (PATA), and other international organizations. Educated at Cornell University with a Masters of Management in Hospitality, and currently pursuing his doctorate at The Hong Kong Polytechnic University, Mr. Thraenhart was named as one of the travel industry’s top 100 rising stars by Travel Agent Magazine in 2003, as one of HSMAI’s 25 Most Extraordinary Sales and Marketing Minds in Hospitality and Travel in 2004 and 2005, and one of the Top 20 Extraordinary Minds in European Travel in 2014. He currently serves as the 2nd Vice Chair of the Board of the Affiliate Members of the World Tourism Organization (UNWTO).
Edith Wong is Chief Marketing Officer at Invest Hong Kong (InvestHK), a government department tasked to attract, facilitate and retain foreign direct investment into Hong Kong. The department works with companies of all sizes, from startups and SMEs to multinationals, and supports them in every stage from planning, setting up to promotion and expansion.
She joined Invest HK in 2005 and took up the CMO position in 2015. Her division oversees content marketing, events, public relations, social media, market intelligence and strategic research. Her teams work closely with 31 offices in key markets worldwide to reach out to potential investors and to strengthen and promote Hong Kong’s status as Asia’s premier business location. Recent campaigns launched and spearheaded by Invest HK include the StartmeupHK Festival and Hong Kong Fintech Week.
Prior to joining Invest HK, Edith worked with the Airport Authority Hong Kong and Hong Kong Productivity Council.
Muhammad Azmi Zulkifli is the Chief Executive Officer of InvestKL.
In his current role as Chief Executive Officer, he leads the team to identify, facilitate, and develop solutions for MNCs to locate their high value regional hubs in Greater KL and Malaysia. The focus sectors include oil & gas, healthcare, FMCG, business and financial services. To date, the InvestKL team led by Azmi has successfully brought in more than 90 MNCs to set up regional headquarters or hubs in Greater KL.
He joined InvestKL in 2012 as Director of Investor Relations for Europe.
Prior to InvestKL, Azmi has over 16 years' experience in leadership and management positions spanning commercial business, business transformation and operations with MISC Berhad, a subsidiary of Petronas. HE participated in MISC's business transformation initiatives and was part of a leadership team to re-engineer, develop and commission a global ICT system throughout MISC offices globally.
Azmi holds a Bachelor of Science in Business Administration (Marketing) from the University of Nebraska-Lincoln, USA. Azmi has attended Petronas Management Training programs as well as participated in several Executive Management programs under Harvard Business School and Dale Carnegie training.