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We are delighted to be launching the first City Nation Place LatAm & Caribbean conference, hosted in Costa Rica, perhaps one of the most successful nation brands from the region.

City Nation Place LatAm & Caribbean will bring together country branding teams, destination marketing organisations, tourism ministries, economic development teams, trade departments, and investment promotion agencies from nations and cities across South & Central America and The Caribbean.

The conference will explore how to make the brand hierarchy of continent, nation and city work more effectively in driving positive international perceptions to attract tourism and investment. By focusing on all the key facets of place branding strategy, this event will be about so much more than destination marketing.

Email info@citynationplace.com for information on delegate pricing and partnership opportunities

Join us to:

  • Understand how to benefit from the halo effect: how nations and cities across Latin America and The Caribbean are benefitting from improved collaboration between tourism and economic development teams
  • Find out how to engage citizens in the vision for your city, nation or place and how to leverage this engagement to deliver more effective and equitable economic benefits
  • Develop your approaches to digital and social media communication to support tourism marketing and economic development strategies
  • Identify the markets of maximum opportunity for your city, nation or place
  • Understand how sustainability and authenticity need to be more than buzz words
  • Learn how to build an effective long-term place brand strategy that provides the necessary short-term returns to ensure continued funding and support

A recent SKIFT “megatrends” forecast predicted great things for international tourism and its beneficial impact for the economies of Latin America and the Caribbean over the next decade - but also highlighted the ongoing challenges that will impact on global reputation.

A collaborative place branding strategy for your city or nation will ensure that your places is more resilient in the face of the challenges and able to seize the opportunities. City Nation Place LatAm & Caribbean will provide a roadmap for your place brand – we look forward to seeing you there.

Email info@citynationplace.com for information on delegate pricing and partnership opportunities

 

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