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We are delighted to be launching the first City Nation Place LatAm & Caribbean conference, hosted in Costa Rica, perhaps one of the most successful nation brands from the region.

City Nation Place LatAm & Caribbean will bring together country branding teams, destination marketing organisations, tourism ministries, economic development teams, trade departments, and investment promotion agencies from nations and cities across South & Central America and The Caribbean.

The conference will explore how to make the brand hierarchy of continent, nation and city work more effectively in driving positive international perceptions to attract tourism and investment. By focusing on all the key facets of place branding strategy, this event will be about so much more than destination marketing.

Email for information on delegate pricing and partnership opportunities

City Nation Place is a window to share initiatives that promote economic development in different places. Costa Rica is a small country with a big vision centred on the development of talent as an essential tool for the diversification of exports and the specialization of foreign investment. With the consideration that the first step for the development of talent is to share knowledge, this is the ideal event to do it.

Dyala Jimenez Figueres, Minister of Foreign Trade, Costa Rica

Join us to:

  • Understand how to benefit from the halo effect: how nations and cities across Latin America and The Caribbean are benefitting from improved collaboration between tourism and economic development teams
  • Find out how to engage citizens in the vision for your city, nation or place and how to leverage this engagement to deliver more effective and equitable economic benefits
  • Develop your approaches to digital and social media communication to support tourism marketing and economic development strategies
  • Identify the markets of maximum opportunity for your city, nation or place
  • Understand how sustainability and authenticity need to be more than buzz words
  • Learn how to build an effective long-term place brand strategy that provides the necessary short-term returns to ensure continued funding and support

A recent SKIFT “megatrends” forecast predicted great things for international tourism and its beneficial impact for the economies of Latin America and the Caribbean over the next decade - but also highlighted the ongoing challenges that will impact on global reputation.

A collaborative place branding strategy for your city or nation will ensure that your places is more resilient in the face of the challenges and able to seize the opportunities. City Nation Place LatAm & Caribbean will provide a roadmap for your place brand – we look forward to seeing you there.

Email for information on delegate pricing and partnership opportunities

We are proud to be the host country of the first City Nation Place Latin America & Caribbean. As a country known for our commitment to sustainability, it’s our goal to share the best practices that we’ve developed as a sustainable nation and destination - looking for that balance that we will leave to future generations of Costa Rica and the world. Welcome!

María Amalia Revelo Raventos, Minister of Tourism, Costa Rica