Listen in to place branding conversations from around the world, with the Place2Place podcast.
In the Spotlight
Interviews with the place leaders and CEOs, Directors, CMOs and heads of strategy for place branding teams from around the world.
Why North Dakota put Community Champions at the centre of their talent attraction campaign
Talent attraction is the global challenge right now. Katie Ralston Howe, the Director of the Workforce Division at North Dakota Department of Commerce, joined us to explore how they’re engaging their community in a strategy to attract new residents to the state.
How a rural destination made a big impact with a small budget
Rural destinations are facing a potential renaissance. Idanha-a-Nova's Mayor Armindo Jacinto sat down with us to explain how a clear place brand strategy overturned decades of population decline and positioned the region as a place of opportunity and prosperity.
Place branding and marketing leaders head to London for CNP UK & Global
We've collated insights from our speakers across four of the key themes weaving throughout the conferences: how organisations are re-thinking after the crises of the past few years; collaboration between key stakeholders; quality of life for your residents; and developing a sustainable strategy that will continue to deliver returns.
Strategy Toolbox
How-to articles and case studies sharing best-practice approaches to all elements of place branding and marketing.
The ultimate guide to place brand rankings
Here's the ultimate guide to help unpack the methodologies of different place rankings and indexes and what you need to know to identify those that are most relevant to your goals and ambitions.
play_arrow
The role of storytelling in accessibility advocacy
Hannah Grant, CrowdRiff, shares the fundamentals of disability inclusion for tourism marketing and development, along with case studies of destinations who are passing the storytelling mic to disabled content creators.
play_arrow
Workshop A: People, places, spaces - a guide to telling your place’s story
How can you engage audiences in the wonders of your destination? Samantha Adams and Alessio Nesi, BBC StoryWorks, divulge the guide to marketing a destination that appeals to audiences today and how to create wonderment and excitement for potential visitors.
Trends & Insights
Blog posts bringing together takeaways from events, interviews, and our conversations with place branding practitioners around the world that suggest important trends, or provide inspiring ideas.
play_arrow
Self-Perception: Understanding what connects your citizens to the place where they live
Ipsos's Jason McGrath dives into new research that sets out to understand what drives civic pride and how you can leverage your understanding of these self-perceptions of place to create citizen ambassadors for your place brand.
play_arrow
Focusing on what really matters
Understanding the perspectives of different target audiences is central to a successful place brand strategy. Join Brand Finance to discover how to use perceptions research to uncover what really matters and how that differs across audiences.
play_arrow
Global and local – understanding your place in the world by focusing on what makes you special
How should places in the UK respond to global issues? Dr Martin Reeves, CEO at Coventry City Council, and thinkingplace's John Till explore how you can root a response to global challenges in your unique assets to engage your citizens and private sector partners.
What Works
Case studies, research reports, and articles demonstrating the effectiveness of nation, city, and place branding and marketing strategies.
play_arrow
Small cities and destinations punching above their weight with strong brand narratives and big ideas
Smaller destinations can often be overshadowed by larger, more established competitors - so how can they leverage a strong brand narrative to punch above their weight? MMGY's Jonathan Sloan joins Julia Lumley, Destination Harrogate, and Tracy Vaughan, Visit Lauderdale, to learn more.
play_arrow
Engaging your private sector in the development of a unified city-brand – Case study: Brussels
Private sector organisations are key ambassadors for their destinations. Jeremie Feinblatt, Resonance Consultancy, joins Aurore Martano and Annemie Vershueren of visit.brussels to explore how they engaged their private sector from the ground-up to create a more meaningful and consistent destination brand experience.
Estonia's strong place brand narrative supported them through crises. Here's how.
After five years, Estonia's place brand strategy was well-established. But when crisis struck and Russia invaded Ukraine, they needed a way to update their approach to showcase their values and rally their stakeholders around their vision. Learn more about their award-winning strategy here.
Confirm cancellation
An error occurred trying to play the stream. Please reload the page and try again.
Close