City Nation Place Latin America & Caribbean

2nd Annual Conference

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Place brand strategies for a more resilient future.

Join us for this half day conference to explore ideas and solutions for rebuilding place and tourism economies across the LatAm & Caribbean. Our panel of tourism, investment promotion, and economic development leaders will share their thoughts and experiences of post-COVID recovery planning and our Think Tank Roundtable sessions will give you the opportunity to explore more solutions in small groups of your peers – ensuring that you take away actionable ideas and new contacts.


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City Nation Place Global

Join place branding teams from around the world

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Attending as a group?

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Agenda topics:

  • Understanding the impact of COVID-19 on global perceptions of the LatAm and Caribbean regions – why particular nation brand reputations have fared better than others and how all nation brand strategies can respond
  • Exploring opportunities for regional collaboration to nurture a stronger recovery
  • Tourism strategies for a more sustainable future
  • Harnessing the data to improve strategic effectiveness
  • Creating more effective collaborations between place marketing teams and with private sector and education partners to attract talent, investment, and tourism

"How you manage your nation brand is a relevant topic for every nation... So to have the opportunity to share experiences and to improve each country's management of that brand is something that is not only relevant, but I think tremendously important in each country's administration."

Ivan Eskildsen, Tourism Minister, Panama

Who should attend?

  • Country Brand teams
  • Senior decision-makers working in foreign, tourism, trade, and culture ministries
  • CEOs, CMOs, and other senior team members from destination marketing organisations, and investment attraction agencies

"City Nation Place definitely fulfilled my expectations... It's been an incredible experience, and I am so happy that City Nation Place finally came to Latin America. I hope it's not the last time that they come."

Maria Andrea Matamoros, Minister of Communications, Honduras