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Place Branding for the 2020s - and how COVID-19 is impacting on strategic thinking

Two months ago, we were living and working in a different world. What started as research around the emerging trends in 2020 rapidly gained new importance as COVID-19 put the world on lockdown. Discover the discrepancies between our pre- and post-COVID-19 findings to understand how places can adapt their destination marketing and investment promotion strategies for this new reality.

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    Clare Dewhirst Founder and Director, City Nation Place
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    Jason McGrath Senior Vice President, IPSOS Global Reputation Centre
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    Cat Leaver Director, Brand Scotland
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    Rose Wangen-Jones Managing Director, Marketing, London & Partners
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    Geerte Udo CEO, amsterdam&partners
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Data Investment Promotion Destination Marketing Place Branding Funding