How destination brands can stand out through great storytelling
As we look to the future, destination brands must develop stories that withhold the test of time and can be adapted in a crisis. This presentation will share practical advice for place brand practitioners looking to stand out from the crowd using the creative power of storytelling.
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Shaun Loftman Executive Creative Director CEEMEA, Landor & Fitch
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Gary Bryant Executive Director, Strategy, Landor & Fitch
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Sigríður Dögg Guðmundsdóttir Head of Visit Iceland, Promote Iceland
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Monika Iuel CMO, Wesgro (Tourism & Trade Promotion for the Western Cape)
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Anita Mehra SVP Communication & Reputation, Dubai Airports
