Webinars

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How destinations can stand out through great storytelling?

As we look to the future, destination brands must develop stories that withhold the test of time and can be adapted in a crisis. This presentation will share practical advice for place brand practitioners looking to stand out from the crowd using the creative power of storytelling.

If you have any questions please contact: rose@citynationplace.com

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    Shaun Loftman Executive Creative Director CEEMEA, Landor & Fitch
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    Gary Bryant Executive Director, Strategy, Landor & Fitch
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Place Branding for the 2020s - and how COVID-19 is impacting on strategic thinking

Two months ago, we were living and working in a different world. What started as research around the emerging trends in 2020 rapidly gained new importance as COVID-19 put the world on lockdown. Discover the discrepancies between our pre- and post-COVID-19 findings to understand how places can adapt their destination marketing and investment promotion strategies for this new reality.

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    Clare Dewhirst Founder and Director, City Nation Place
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    Jason McGrath Senior Vice President, IPSOS Global Reputation Centre
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    Cat Leaver Head of Brand, VisitScotland
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    Rose Wangen-Jones Managing Director, Marketing, London & Partners
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    Geerte Udo CEO, amsterdam&partners
label_outline Place Branding Funding Data Investment Promotion Destination Marketing
Watch

Looking Forward as a Tourism Industry Amidst the Uncertainty of COVID-19

While COVID-19 is impacting all industries, the tourism & hospitality sector has experienced the most impact to date given increasing travel restrictions, major event cancellations and overall risk aversion to travel internationally and domestically. Even whilst fire-fighting through the immediate impact, it’s also time to think to the future and recovery planning.

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    Clare Dewhirst Founder and Director, City Nation Place
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    Keith Tan Chief Executive, Singapore Tourism Board
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    Leah Chandler Chief Marketing Officer, Discover Puerto Rico
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    Chris Chiames Chief Communications Officer, Carnival Cruise Line
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    John Bradbury Managing Director, Issues & Crisis, Ketchum
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    Sara Garibaldi Managing Director, Travel & Economic Development, Ketchum
label_outline Tourism Destination Marketing Crisis Management Reputation Destination Management