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Domestic tourism: Winning tactics for 2020
Strategy Toolbox

Domestic tourism: Winning tactics for 2020

As the tourism industry tentatively looks towards restarting, domestic tourism will hold the key to recovery for many. Discover winning strategies to promote your domestic offering to the right audiences.

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    Fidan Aliyeva Brand and Marketing Communications Director, Azerbaijan Tourism Board
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    Susan Coghill Chief Marketing Officer, Tourism Australia
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    Laura Ryan Head of Marketing & Communications, Limerick City and County Council
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    Ana Savšek Head of Content Digital Marketing Department, Slovenian Tourist Board
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    Mary Harris Managing Director, M&C Saatchi Export
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    David Glass Partner, M&C Saatchi
label_outline Tourism Crisis Management Destination Marketing
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Crisis management of the COVID-19 pandemic: the impact on Nation Brands
Trends & Ideas

Crisis management of the COVID-19 pandemic: the impact on Nation Brands

What impact is the COVID-19 pandemic having on how the global public perceives Nation Brands – and more importantly, how is this changing people’s willingness to travel, invest, or work in countries around the world? 

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    Jose Torres CEO, Bloom Consulting
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    Rebecca Smith Director, New Zealand Story
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    Niall Gibbons CEO, Tourism Ireland
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    Clare Dewhirst Founder and Director, City Nation Place
label_outline Place Branding Crisis Management Reputation Data
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Place Branding for the 2020s - and how COVID-19 is impacting on strategic thinking
Trends & Ideas

Place Branding for the 2020s - and how COVID-19 is impacting on strategic thinking

Two months ago, we were living and working in a different world. What started as research around the emerging trends in 2020 rapidly gained new importance as COVID-19 put the world on lockdown. Discover the discrepancies between our pre- and post-COVID-19 findings to understand how places can adapt their destination marketing and investment promotion strategies for this new reality.

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    Clare Dewhirst Founder and Director, City Nation Place
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    Jason McGrath Senior Vice President, IPSOS Global Reputation Centre
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    Cat Leaver Head of Brand, VisitScotland
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    Rose Wangen-Jones Managing Director, Marketing, London & Partners
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    Geerte Udo CEO, amsterdam&partners
label_outline Place Branding Funding Data Investment Promotion Destination Marketing
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Looking Forward as a Tourism Industry Amidst the Uncertainty of COVID-19
Trends & Ideas

Looking Forward as a Tourism Industry Amidst the Uncertainty of COVID-19

While COVID-19 is impacting all industries, the tourism & hospitality sector has experienced the most impact to date given increasing travel restrictions, major event cancellations and overall risk aversion to travel internationally and domestically. Even whilst fire-fighting through the immediate impact, it’s also time to think to the future and recovery planning.

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    Clare Dewhirst Founder and Director, City Nation Place
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    Keith Tan Chief Executive, Singapore Tourism Board
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    Leah Chandler Chief Marketing Officer, Discover Puerto Rico
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    Chris Chiames Chief Communications Officer, Carnival Cruise Line
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    John Bradbury Managing Director, Issues & Crisis, Ketchum
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    Sara Garibaldi Managing Director, Travel & Economic Development, Ketchum
label_outline Tourism Destination Marketing Crisis Management Reputation Destination Management