As we look to the future, destination brands must develop stories that withhold the test of time and can be adapted in a crisis. This presentation will share practical advice for place brand practitioners looking to stand out from the crowd using the creative power of storytelling.
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As the tourism industry tentatively looks towards restarting, domestic tourism will hold the key to recovery for many. Discover winning strategies to promote your domestic offering to the right audiences.
What impact is the COVID-19 pandemic having on how the global public perceives Nation Brands – and more importantly, how is this changing people’s willingness to travel, invest, or work in countries around the world?
Two months ago, we were living and working in a different world. What started as research around the emerging trends in 2020 rapidly gained new importance as COVID-19 put the world on lockdown. Discover the discrepancies between our pre- and post-COVID-19 findings to understand how places can adapt their destination marketing and investment promotion strategies for this new reality.
While COVID-19 is impacting all industries, the tourism & hospitality sector has experienced the most impact to date given increasing travel restrictions, major event cancellations and overall risk aversion to travel internationally and domestically. Even whilst fire-fighting through the immediate impact, it’s also time to think to the future and recovery planning.