Measuring the impact of place branding on place economies
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In the Spotlight
Interviews with the place leaders and CEOs, Directors, CMOs and heads of strategy for place branding teams from around the world.
Place branders share their expertise ahead of CNP Americas 2023
In just three weeks’ time, we’ll be welcoming 200 place leaders from across the USA and Canada to New Orleans for the seventh annual City Nation Place Americas conference. Here's just a sneak preview of the discussions you’ll be able to join in order to get you excited ahead of the conference on June 7-8th!
City diplomacy in action: Why Prague is taking an active role tackling global challenges
Discover how Prague is leveraging city diplomacy to take an active role in global challenges where the national government is unable to react as rapidly, and how cities can collaborate together for a more sustainable, resilient future.
Rebranding the most famous city in the world
When you represent arguably the most famous city in the world, launching a rebrand can be a daunting task. Nancy Mammana, Chief Marketing Officer for the newly re-named New York City Tourism + Conventions, talked us through how they’ve developed their strategy and what they’re doing to engage their stakeholders along the way.
Strategy Toolbox
How-to articles and case studies sharing best-practice approaches to all elements of place branding and marketing.
Understanding the global talent crisis and how your place brand strategy can respond effectively
How are cities, regions, and nations responding to the global talent crisis? Learn from four place leaders from around the world as they share the innovative approaches they're taking to attracting, retaining and nurturing talent in their places.
Eight citizen engagement ideas to help enhance your place brand strategy
A place is its people – and engaging your community is essential to ensuring that your residents see themselves reflected in your strategy. Here are eight top tips to help you adopt a more strategic and integrated approach to citizen engagement.
Say bye to surveys and hello to online sentiment analysis: A guide for tourism boards
In today’s digital world, sentiment analysis and online listening have become powerful tools for tourism boards to gain deeper insights into travellers’ opinions and experiences. Trove's Charlotte Slater outlines why tourism boards should move away from surveys and gives you all the information you need to start integrating social listening and sentiment analysis into your strategic planning.
Trends & Insights
Blog posts bringing together takeaways from events, interviews, and our conversations with place branding practitioners around the world that suggest important trends, or provide inspiring ideas.
What makes a top performing city brand? Nashville and Honolulu tie for first in Ipsos’ newly launched ranking of mid-tier US cities.
The new Anholt-Ipsos Mid-Tier US City Brand Index examines fifty smaller but recognizable cities across the USA to understand what's driving domestic awareness and perceptions. Discover the top-ten here.
Connecting placeshaping, product development, and residential quality of life
How do placeshaping, product development, and residential quality of life intersect? Discover the answer and learn how to leverage these factors to support the long-term resilience of your community as speakers for City Nation Place Americas 2023 share their expertise.
The future of cities: connecting people and places
To talk about cities is first and foremost to talk about people and how people interact within public places. Bloom Consulting's Caio Esteves explores the intersection between place branding and placemaking and dives into the shift brought about by the pandemic.
What Works
Case studies, research reports, and articles demonstrating the effectiveness of nation, city, and place branding and marketing strategies.
International House Vilnius
Lithuania’s capital could easily employ at least 8,000 more IT specialists to sustain the ecosystem’s growth and similar numbers across Fintech, Biotechnology, and Lasers. International House Vilnius was set up to accommodate this need and make the city increasingly attractive for foreign talent.
Cosa Rica: Leveraging and building place brand strategies as a unifying narrative
Place brand strategies require a strong, authentic narrative to engage and motivate all stakeholders, and to inspire and attract the audiences you wish to influence. Discover how Costa Rica’s sustainable positioning is paving the path to long-term success in investment attraction and economic development.
FOMO and the return to city life
Even as the pandemic restrictions lifted, many workers who could work from home chose not to return to commuting to Washington DC. The challenge: How to encourage people to return to their DC office, and return to participating in all the aspects of city life they used to love in DC?
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