Finland is recognised worldwide as a leader in education, equality, and democratic freedoms. But what factors contribute to the international renown of Finland's nation brand? And what can other nation brands learn from Finland's success?

Discover how Prague is leveraging city diplomacy to take an active role in global challenges where the national government is unable to react as rapidly, and how cities can collaborate together for a more sustainable, resilient future.

How is UNBOXED - formerly known as Festival UK - aiming to bring creativity and optimism to the forefront in the UK? Before he joins us at City Nation Place UK on November 3, we caught up with Phil Batty, Executive Director of UNBOXED, to understand what the festival hopes to achieve and what the opportunities are for cities, regions, and countries across the UK.

Ukraine's narrative has been fragmented by the political and social turmoil of their past. Volodymyr Sheiko, Director General at the Ukrainian Institute, explains how the country is using cultural diplomacy to project a more accurate portrayal of life in Ukraine - and how taking a slower approach is helping them to create impact in an ever-changing, fast-paced digital world.

Last week, Brand Finance's 2021 Global Soft Power Summit was hosted virtually and questions of public health and COVID governance dominated both the discussions and the results of the 2021 Global Soft Power Index. “ But what can we learn from the impact felt on nations’ soft power approaches as we prepare for recovery?

The downward trend of nearly all the world’s most valuable nation brands is not entirely surprising. With COVID-19 contributing to the rise of protectionism, we may see a reversal of the economic growth brought about by globalisation. Nevertheless, with analysts’ forecasts looking less dire than initially predicted, and with a working vaccine in place, the future is certainly looking brighter.

Brand Finance unveiled the Global Soft Power Index at a summit in London on February 25th, in front of an audience of over 400 international diplomats. What were the key findings from the index, and what can place branders learn from soft power experts?