Presentation

The role of sustainability in building nation brands + integrating digital signals and perception research to measure and manage performance

Ipsos’s Jason McGrath reviews the findings from the 2023 Ipsos-Anholt Nation Brand Index to uncover emerging trends and what it is that drives the performance of the strongest nation brands. Listen in to discover the role sustainability performance plays and what tools nation brand leaders can and should be leveraging to proactively manage their nation brand performance.

label_outline DataPlace BrandingSustainability
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Exclusive Member Presentation | How public diplomacy can adapt to the new world of sharp power

Speaker and full session details to be confirmed.

The term “sharp power” refers to the manipulation of diplomatic and economic policies to influence and undermine the political system or policies of another country.  Is “sharp power” the new soft power – or can public diplomacy effectively counter malign intentions as well as promote the nation brand story you want to tell?

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Exclusive Member Presentation | The role of honesty in investment attraction and equitable economic development

Speaker and full session details to be confirmed.

Investment promotion strategies are frequently criticized for their lack of differentiation and for making the same promises.  In this session we plan to explore how some places are enjoying greater success in attracting investment and working with the private sector by being more open and honest about the challenges their place faces and that they hope to solve through economic development. How can a more collaborative approach with your investors deliver more equitable economic benefits for your place?

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