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15.00 UTC How the post COVID-19 world sees Latin America and the Caribbean: the challenges and opportunities for recovery
- How enduring will the impact of this crisis be on global perceptions of the nations of LatAm and the Caribbean?
- How to use your understanding of reputation and perceptions to shape nation brand strategies to fuel economic recovery
15.20 UTC Keynote: Leadership and the nation brand
15.40 UTC Collaboration and connectivity – the key to the region’s recovery?Ivan Eskildsen
Tourism Minister, Panama
16.10 UTC Refreshment break
- Join pre-scheduled one-to-one meetings
- Pop into our speaker lounge to ask any questions of the speakers you have just heard from
- Visit our sponsor partners in their meeting rooms
16.30 UTC Think Tank Roundtables
Join groups of up to 10 delegates in our online meeting rooms for peer-to-peer discussion.
- Connecting stakeholders with your sustainable recovery through stronger digital competencies. Hosted by Simpleview
- Starting the journey: addressing the challenges of creating and implementing a place brand strategy. Hosted by Bloom Consulting
- Creating a green, equitable, and resilient future for your place. Hosted by Kirl Hoschtialek, Grenada Tourism Authority
- Ensuring a sustainable, resilient future for your place
- Investment promotion strategies for a post-COVID world
- Working with the media to drive your place brand
PLUS MORE TO BE ANNOUNCED.
17.20 UTC Choose from one of the follow breakout sessions
Strategies for the return of tourismRonella Tjin-Asjoe
CEO, Aruba TourismRosa Harris
Director of Tourism, Cayman Islands Tourism Department
Recovery strategies for investment promotionRoderick Cherry
CEO, Invest Saint Lucia
17.50 UTC Choose from one of the follow breakout sessions
Using data to drive and inform your economic development strategy
Pedro Jose Fernandez Ayala
- Understanding the data available to you and developing it into a comprehensive data analysis strategy
- How Colombia engaged their diaspora to support their strategy and gain market research
- Reducing costs while increasing the efficiency of your interactions with the world
Former Vice President of Innovation & Intelligence, PROCOLOMBIA
How state, city and region brands can provide a focal point for recoveryAna Maria Badel
Executive Director, ProBarranquilla, Colombia
18.20 UTC Embracing the future with a strong place brand
- Understanding the benefits of a collaborative approach between government departments and all key stakeholders
- Implementing a cohesive place brand strategy to prepare for the future
Deputy Minister for Economic Affairs and International Cooperation, Dominican Republic
18.40 UTC Closing keynote: The role of leadership and soft power in recoverySenator Claudia Ruiz Massieu
19.00 UTC Networking lunch
Closing networking – grab you chosen refreshment and join a networking room to meet fellow delegates and chat through your key takeaways from the day
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Bloom Consulting CEO
Since 2003 Mr. Torres has been advising Countries in the field of Nation Branding and City Branding, working directly with heads of state, directors of National Tourism Organizations and Investment Promotion Agencies.
His clients include Countries, Regions and Cities such as Australia, Costa Rica, Israel, Jamaica, Poland, Sweden, Stockholm and many others spread across all five continents.
Mr. Torres collaborates directly with the World Economic Forum in the matters of Nation Branding and is a guest speaker in some of the most prestigious universities in USA and Europe, such as HARVARD, the London Business School, Stockholm School of Economics and many others, being interviewed by The Economist, BBC, Guardian and CNN.
Since 2011 his company performs a global research project called the Bloom Consulting Country Brand Ranking and most recently the Digital Country Index and the Digital City Index
Diane Edwards is the President of Jamaica’s Investment and export promotions agency, JAMPRO, where sheoversees national projects in the tourism, manufacturing, energy, mining, logistics, agriculture, creative industries and the knowledge services sectors and is instrumental in leading investment negotiations for Jamaica. A former Trade Commissioner for Jamaica in New York, Brussels and London, Diane is a respected thought-leader and strong advocate for the development and advancement of Jamaica’s business brand, and transformation of the nation’s business environment.
She has successfully managed and executed product launches for Jamaican food brands into mainstream markets, and negotiated substantial European Union funding for the ‘Target Europe’ Trade Development Programme; an initiative that positioned Jamaican products in the European market. This project subsequently evolved into a five-year Private Sector Development Programme (PSDP).She was also successful in landing investments in Jamaica for Spanishresort investors RIU and Iberostarand pivotal to the development of Jamaica’s garment sub-contracting and information and communications technology (ICT) industries.
Diane currently serves as the President of the Caribbean Association of Investment Promotion Agencies (CAIPA) and a member of the UK Institute of Directors, a Trustee for the British Foundation for the University of the West Indies.
Larissa Perdomo has been head of the Uruguay Country Brand team since June 2014. She has been Image and Communications Manager at the Uruguayan investment and export promotion agency (Uruguay XXI) since 2009, contributing to the creation and management of the Uruguayan country brand project, and coordinating this activity from Uruguay XXI with the Interministerial Advising Committee for Foreign Trade. In recent years she has taken part in Country Brand international forums and workshops with specialists in Nation Branding. She coordinates the Jeremey Hildreth consultancy for “Redibero Region Image” Project (Ibero-American Network of Trade Promotion Organizations) within the framework of IDB Regional Public Goods programme. Larissa has worked as a professor of corporate communications and public relations in the Uruguayan Association of Marketing Executives (ADM) and has trained many executives from companies and organizations in their relationship with the media. She also lectures on country branding for the Tourism degree program at the Universidad Católica del Uruguay.
Leônidas Oliveira is a professor at PUCMinas, has recognized experience in managing the areas of Culture and Tourism in Brazil and abroad, having been president of the Culture Foundation of Belo Horizonte and the Belo Horizonte Municipal Tourism Company (Belotur).
He also recently held the positions of interim president of the Brazilian Tourism Company (Embratur) and executive director of the National Arts Foundation (Funarte), both federal government agencies. In addition, he chaired the National Forum of Secretaries of Culture.
Leônidas Oliveira has a degree in Architecture and Urbanism from PUC Minas and a master's degree in Restoration and Rehabilitation of Historical Architectural and Urban Heritage from the University of Alcalá de Henares / Gregoriana in Rome, Italy. He holds a PhD in Architecture and Urbanism from the University of Valladolid, Spain.
In May this year, 5/13/2020, Leônidas Oliveira assumes the position of Secretary of State for Culture and Tourism of Minas Gerais, at the invitation of Governor Romeu Zema and Vice-Governor Paulo Brant.