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14.30 UTC How the post COVID-19 world sees Latin America and the Caribbean: the challenges and opportunities for recovery
- How enduring will the impact of this crisis be on global perceptions of the nations of LatAm and the Caribbean?
- How to use your understanding of reputation and perceptions to shape nation brand strategies to fuel economic recovery
14.50 UTC Building on positive responses to the crisis
15.15 UTC Lessons in crisis leadership from Tamaulipas
- Adopting new technologies to enable the tourism sector to re-open safely
- Implementing lessons learned from the initial crisis into recovery planning
15.40 UTC Refreshment break
- Join pre-scheduled one-to-one meetings
- Pop into our speaker lounge to ask any questions of the speakers you have just heard from
- Visit our sponsor partners in their meeting rooms
15.55 UTC Embracing the future with a strong place brand
- Understanding the benefits of a collaborative approach between government departments and all key stakeholders
- Implementing a cohesive place brand strategy to prepare for the future
16.20 UTC Choose from one of the follow breakout sessions
Recovery strategies for investment promotionRoderick Cherry CEO, Invest Saint Lucia
16.55 UTC Choose from one of the follow breakout sessions
Using data to drive and inform your economic development strategy
- Understanding the data available to you and developing it into a comprehensive data analysis strategy
- How Colombia engaged their diaspora to support their strategy and gain market research
- Reducing costs while increasing the efficiency of your interactions with the world
How state, city and region brands can provide a focal point for recovery
- Understanding the benefits for cities and regions to build place brand reputations for domestic and international audiences
- Focusing on specific sectors of strength
- Bringing together your key stakeholders to support your place brand strategy
17.25 UTC Refreshment Break
Time also to…
- Join pre-scheduled one-to-one meetings
- Pop into our speaker lounge to ask any questions of the speakers you have just heard from
- Visit our sponsor partners in their meeting rooms
17.35 UTC Think Tank Roundtables
Join groups of up to 10 delegates in our online meeting rooms for peer-to-peer discussion.
- Connecting stakeholders with your sustainable recovery through stronger digital competencies. Hosted David Peacock and Rebeca Berriochoa by Simpleview
- Starting the journey: addressing the challenges of creating and implementing a place brand strategy. Hosted by Jose Torres, Bloom Consulting
- Creating a green, equitable, and resilient future for your place, hosted by Kirl Hoschtialek, Grenada Tourism Authority
- Communications implications for “CV19 – The Sequel," hosted by Bettina Garibaldi and John Bradbury, Ketchum
- Investment promotion strategies for a post-COVID world, hosted by Juan Barrios, FDI Intelligence
PLUS MORE TO BE ANNOUNCED.
18.15 UTC Collaboration and connectivity – the key to the region’s recovery?Ivan Eskildsen Tourism Minister of Panamá, Panama Tourism Authority
18.45 UTC Closing keynote: Beyond buzzwords: revamping nation branding
19.05 UTC Networking lunch
Closing networking – grab you chosen refreshment and join a networking room to meet fellow delegates and chat through your key takeaways from the day
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Bloom Consulting CEO
Since 2003 Mr. Torres has been advising Countries in the field of Nation Branding and City Branding, working directly with heads of state, directors of National Tourism Organizations and Investment Promotion Agencies.
His clients include Countries, Regions and Cities such as Australia, Costa Rica, Israel, Jamaica, Poland, Sweden, Stockholm and many others spread across all five continents.
Mr. Torres collaborates directly with the World Economic Forum in the matters of Nation Branding and is a guest speaker in some of the most prestigious universities in USA and Europe, such as HARVARD, the London Business School, Stockholm School of Economics and many others, being interviewed by The Economist, BBC, Guardian and CNN.
Since 2011 his company performs a global research project called the Bloom Consulting Country Brand Ranking and most recently the Digital Country Index and the Digital City Index
The Minister of Tourism of El Salvador is a professional with extensive experience in the direction of planning strategies, development and implementation of programs at the national level with governmental and private institutions. Specialist in the design, monitoring and evaluation of investment projects and international cooperation.
She recently served as the Country Brand National Director in the Export and Investment Promotion Agency of El Salvador PROESA.
She has dedicated part of her life to the in-depth study of marketing and advertising, but mainly oriented to exalt the image of El Salvador inside and outside the territory.
Bachelor in Business Administration from the Anahuac University in Mexico, he has a Master's Degree in International Marketing and Business Management from the Madrid Business Institute in Spain; also a PHD Candidate in Tourism from the World Tourism Organization and the Antonio de Nebrija University in Madrid, Spain. He has been recognized by different associations and by national and international organizations for his boundless work and career in Mexico´s Tourism, becoming a point of reference and consultation for many professionals and organizations.
As a public official, Master Fernando Olivera has also held functions in the Federal Government as FONATUR Operadora Managing Director; in the Federal Ministry of Tourism, as Tourism Culture Development Managing Director and Tourism Product Development Managing Director, finishing as Undersecretary of Tourism Operation. He was one of the main collaborators in the creation of the Tourism National Agreement, fundamental axis for the Mexico´s new tourism policy.
In 2012 he was appointed Guanajuato State´s Secretary of Tourism, implementing a successful public policy, working hand in hand in the tourism segment with the various actors in the public and private sectors, achieving in just three years the main 2013-2018 Guanajuato State tourism program goal, to finally locate the state as the fifth most visited state of the country and thus, consolidate Guanajuato as the Mexico Cultural Destination.
Various recognitions derive from this responsibility, such as the FITUR Excelencias Awards from 2013 to 2018, the Guanajuato appointment as the Ibero-American Capital of Culinary Culture in 2015, Diversification of the Tourism Product Awards in 2015, 2016 and 2017; the Most Trusted Tourism Brand by Selecciones Reader's Digest for Guanajuato and San Miguel de Allende; the Conde Nast Traveler, Travel + Leisure and Food & Travel Awards for San Miguel de Allende as the Best Tourism Destination in the World.
Special mention deserves The Ulysses 2017 Prize for the Tourism Secretariat of Guanajuato, the highest award given by the United Nations World Tourism Organization in the category of the best public policies and governance in the world in 2017; he was also recognized with the Tourism Star Award, bestowed by the World Tourism Organization for his personal trajectory, these two are the tourism sector top awards in the world.
He was President of the Mexico Secretaries of Tourism National Association during the 2017-2018 period, consolidating a career of credibility, leadership and experience to conduct efforts to benefit all the states in the country while in charge of this important association.
Currently leading from the Secretariat of Tourism of Tamaulipas an effort for both national and international development and positioning of the state; by strengthening state policies and strategies, with the aim of consolidating the offer and attractions of one of the richest states in multiple segments, consolidating the product development actions, competitiveness and repositioning the state´s image through a strategic promotion that allows to distinguish Tamaulipas as Mexico´s Surprise.
Hugo Fco. Rivera Fernandez was born in the City of Santo Domingo. He graduated from APEC University and has a Law Degree. He has worked in different newspapers and magazines; Business Today, facilitator for Hoy newspaper, Business Editor for the business newspaper MerKdos for Puerto Rico and columnist for Entrepreneurs magazine.
He has been professor of Commercial Law, Comparative Law, International Public Law, International treaties and Economic Policy of the Universities UASD, UNIBE, PUCAMAIMA, APEC and the OMG.
Mr. Rivera is currently the Ambassador, Vice Minister of Foreign Relations for Economic Affairs and International Cooperation for the Ministry of Foreign Affairs of the Dominican Republic.
In his state functions, he was the national coordinator and chief negotiator of the Free Trade Area of the Americas and coordinator of the implementation of the CARICOM and CENTROAMERICA agreements (2002-2004).
National Coordinator of the Training Plan on Foreign Trade. (2000-2004). Coordinator of the Dominican delegation on the Council for Trade and Investment of the Dominican Republic and the United States of America (2002-2004).
Director of the technical teams of the Special Office for DR-CAFTA negotiations.
Technical Coordinator of the Business Coalition to Support the Free Trade Agreement with the United States DR-CAFTA (2004-2006); international trade advisor to the American Chamber of Commerce AMCHAM of the Association of Free Zones Industries (2005-2006), consultant to the industry association of the Dominican Republic AIRD.
Advisor to: ASE-CAFTA Team and BHD Bank (2005-2009).
Consultant to: the United States Agency for International Development, Team USAID through the Chemonics program, and the Canadian-Dominican Chamber for matters related to Trade with Canada.
Advisor in International Trade to the Government of the Commonwealth of Puerto Rico, Department of Economic Development and Commerce (2007-2009).
Advisor to the Corripio Business Group and advisor to multinational companies including Procter and Gamble and PepsiCo International.
Known for her forward-thinking, innovative leadership and fierce enthusiasm, Ronella Tjin Asjoe-Croes proudly serves as the Chief Executive Officer (CEO) of the Aruba Tourism Authority (A.T.A.), expertly leading Aruba’s destination marketing, business development, and partnerships while effectively collaborating with the Aruban government and the country’s private sector. She invests heavily in the A.T.A. team that have helped position Aruba where it is today within the global tourism industry. The economic impact of tourism over the past nine years was phenomenal, with an annual average growth of 5% in the expenditure of international visitors and a solid growth in visitor arrivals of on average 4% per year.
Well aware that Aruba is not immune to the ever-changing world and its increasingly complex environment, Ronella accepts the challenge to rebuild the Aruba tourism industry and to continue to evolve as a leader and inspire her fellow countrymen and women to evolve as well, placing great emphasis on building strong character, which she believes forms the bedrock of a resilient nation equipped to continue driving its tourism market upward.
Ronella currently serves as a member of the Board of the Stichting Beheer Centro Oranjestad, and as a member of the RBC Royal Bank Aruba N.V. Board of Supervisory Directors. She is also a member of Aruba’s national crisis team and served as a member of the Covid-19 steering committee recently, helping guide the Economic Recovery trajectory through the establishment of a National Master Plan. As CEO of the A.T.A., Ronella also guides the Tourism Recovery Marketing trajectory. All platforms are critical to managing the current Covid-19 crisis as well as the recovery trajectory.
Ronella serves and has served on numerous other committees, boards, and platforms in Bonaire and Aruba.
Ingrid is public relations specialist who has led integrated communications plans in effort to create brand awareness for various travel, CPG and consumer lifestyle accounts including Discover Puerto Rico, the Department of Economic Development and Commerce of Puerto Rico, Ministry of Tourism of Ecuador, Royal Caribbean International, General Motors, Heineken and more. Additionally, she has been heavily involved in crisis management handling natural disasters including Hurricane Maria, seismic activities in Puerto Rico and COVID-19. She is originally from San Juan, Puerto Rico and is fluent in Spanish.
Jaime Miller took office as Executive Director of Uruguay XXI in April 2020.
He holds an MBA from IEEM, the business school of Universidad de Montevideo and is a CPA graduated from Universidad de la República.
Since 2003 he has developed a professional career in the Uruguayan company Zonamerica, the main business and technology park in Uruguay that has been operating under the Free Trade Zones Law since 1990. Miller was Director of Business Development and later General Manager, a position he held until 2018. After leading the process of installing Zonamerica in Cali, in 2018 he took over as CEO of Zonamerica Colombia until 2020.
Prior to that, he worked for six years at Price Waterhouse Coopers in the area of auditing and nine years in charge of a company that distributes imported products. He also has experience as an entrepreneur in the start-up of a domestic airline.
Pedro is the former VP of Innovation and Intelligence in ProColombia. He leads the team in the generation of insights in the difficult time of the pandemic.
Before joining the team at ProColombia, Pedro was a consultant for the World Bank and the Interamerican Development Bank, supporting statistical projects throughout Latin America and the Caribbean, especially household surveys and population censuses.
He also was Deputy Director of the DANE, Colombia’s official Statistics Agency, where he specialized in the job market statistics, inflation rates, and demographics.
He has worked in market research for companies like ACNielsen, YanHaas, and Movistar (formerly Telecom) for the last 15 years. He is also a professor in Market research methods at Pontificia Universidad Javeriana, one of Colombia’s leading Universities.
He knows a wide range of industries: telecommunications, food services, financial services, pharmaceutical companies, and public affairs.
Pedro is fully Bilingual. He has a Master in Marketing Intelligence, a degree in Business and a postgraduate degree in Political Marketing, and public opinion from the Pontificia Universidad Javeriana in Colombia
Lawyer from Universidad del Norte with experience in the field of commercial, civil, labor and mining law; training courses in Business Legal Advice and seminars in Negotiation, Mediation and Conflict Resolution. Her work and commitment to the development of the city of Barranquilla started in the District Mayor's Office where she served as an advisor to the Management of Special Projects, a position in which she supported the promotion of the city in different national and international scenarios.
Additionally, she has exercised her profession from different areas: Lawyer of the Mining Legal Division of Empresa Nacional Minera Ltda. - MINERCOL Ltda, Assistant to the President of the Chamber of Labor of the Superior Court of the District of Barranquilla, and Assistant Lawyer of the law firm Rodriguez, Rozo & Asociados.
Since September 2011 she has been part of ProBarranquilla, where she started as Investment Promotion Coordinator, promoting investment in the city and the state of Atlantico and supporting the installation and expansion processes of investors in the region. Ana Maria Badel is currently the executive director of ProBarranquilla.
Bachelor in Tourism, specialist in Tourism Management for Pontifícia Universidade Católica de Minas Gerais, specialized in Management of Creative Business and Creative Cities for the Universidad de Cordoba / Argentina, expert in Leisure Studies at Universidade Federal de Minas Gerais. Recently obtained a Master degree in Creative Economy, Cultural Management and Development for Universidad Rey Juan Carlos, Madrid, Spain. The subject chosen for the master thesis research was the development of creative tourism in small cities, which generated the Patchwork Methodology, a specific tool created for the management of projects connecting creative tourism, innovation and small cities territorial development. The Patchwork Methodoly won the 2017 Creative Tourism Awards as the best creative tourism development strategy. Member of the volunteer group of the World Tourism Organization (UNWTO), ambassador of the World Food Travel Association (WFTA) and collaborator of the International Institute of Gastronomy, Art, Culture and Tourism (IGCAT), Volunteer Member and founder of Frente da Gastronomia Mineira (FGM) – Minas Gerais Gastronomy Group, involving public institutions, private sector, third sector organizations, researchers and professionals.
Diane Edwards is the President of Jamaica’s Investment and export promotions agency, JAMPRO, where sheoversees national projects in the tourism, manufacturing, energy, mining, logistics, agriculture, creative industries and the knowledge services sectors and is instrumental in leading investment negotiations for Jamaica. A former Trade Commissioner for Jamaica in New York, Brussels and London, Diane is a respected thought-leader and strong advocate for the development and advancement of Jamaica’s business brand, and transformation of the nation’s business environment.
She has successfully managed and executed product launches for Jamaican food brands into mainstream markets, and negotiated substantial European Union funding for the ‘Target Europe’ Trade Development Programme; an initiative that positioned Jamaican products in the European market. This project subsequently evolved into a five-year Private Sector Development Programme (PSDP).She was also successful in landing investments in Jamaica for Spanishresort investors RIU and Iberostarand pivotal to the development of Jamaica’s garment sub-contracting and information and communications technology (ICT) industries.
Diane currently serves as the President of the Caribbean Association of Investment Promotion Agencies (CAIPA) and a member of the UK Institute of Directors, a Trustee for the British Foundation for the University of the West Indies.
Senator Claudia Ruiz Massieu is a Mexican lawyer and politician who served as as Minister of Foreign Affairs from 2015 to 2017, Previously she was the Minister of Tourism, also under President Enrique Peña Nieto. During her time as cabinet member, Ruiz Massieu developed comprehensive soft power strategies to promote Mexico as a world-class destination for tourism and investment.
In the Mexican Senate, she is Chair of the Special Committee on USMCA implementation, as well as member of the committees on foreign affairs and North America.