Driving tourism development for your city, nation or place?

WHY YOU SHOULD ATTEND

The mix of plenary and breakout sessions which will be of most relevance to you include…

  • Geerte Udo, CEO of amsterdam&partners on citizen-centric tourism development
  • London & Partners and Paris Convention & Visitors Bureau on why collaborating rather than competing can deliver a better return on marketing investment
  • The Travel Foundation leading a discussion with Netherlands BTC and Scottish Enterprise on how to analyse the true cost and value of tourism and move to sustainable place management
  • Ipsos and Skylight Intelligence Corp on how to be a more data-led marketing organisation
  • Vibe Israel and Bloom Consulting on building a country’s destination brand from the bottom-up
  • China Luxury Advisers on navigating the challenges and opportunities of the growth in Chinese outbound tourism
  • Pure Grenada and Rotterdam Partners on working with the media through good news and not so good news
  • Eindhoven365, Travel Manitoba, and Visit Tulsa on innovative approaches to securing funding for place marketing