City Nation Place Think Tank: Digital Transformation for Place Branding

Date: Wednesday 6 November
Time: 2pm - 5.30pm
Venue: Courthouse Shoreditch Hotel

Join us for an afternoon think tank where Natalia Bayona, leader of the Innovation & Digital Transformation strategy for UNWTO, and Chris Knight, Global Commercial Director for FDI Intelligence, will explore how place brands can ensure they are digital-first organisations.  The Think Tank is structured to enable you to learn from our workshop leaders and from your peers through round table discussions.

  • What are the tools and systems that you should be investing in to support the implementation of brand strategy and digital marketing – what can you achieve with lower budgets?
  • How do you ensure your organisation uses digital tech and data to lead to more “joined up” thinking in developing your strategy and your marketing communications

Lead by 

Natalia Bayona Natalia Bayona Innovation and Digital Transformation United Nations World Tourism Organization (UNWTO) Bio
Chris Knight Chris Knight Global Commercial Director FDI Intelligence Bio

To encourage maximum opportunity for discussion and feedback, numbers at this session will be limited so please book early to avoid disappointment. Places at the session are prioritised for delegates representing places, over consultant, agency, or media owner delegates.

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