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|City Nation Place Think Tank: Digital Transformation for Place Branding|
Date: Wednesday 6 November
Time: 2pm - 5.30pm
Venue: Courthouse Shoreditch Hotel
Join us for an afternoon think tank where Natalia Bayona, leader of the Innovation & Digital Transformation strategy for UNWTO, and Chris Knight, Global Commercial Director for FDI Intelligence, will explore how place brands can ensure they are digital-first organisations. The Think Tank is structured to enable you to learn from our workshop leaders and from your peers through round table discussions.
To encourage maximum opportunity for discussion and feedback, numbers at this session will be limited so please book early to avoid disappointment. Places at the session are prioritised for delegates representing places, over consultant, agency, or media owner delegates.
Natalia Bayona is the leader of the Innovation and Digital Transformation Strategy of the World Tourism Organization (UNWTO).
Natalia Bayona holds a Bachelor’s Degree in Government and International Relations from the Universidad Externado de Colombia and an Executive MBA from IE Business School. She is part of the World Economic Forum network as a European Digital Leader for IE Business School.
In 2017, she served as the Vice President of International Development for the Spain Startup - South Summit. Natalia organised the first South Summit Pacific Alliance, connecting the main stakeholders of the entrepreneurship ecosystem of Colombia, Chile, Mexico and Peru.
In 2016, she began her ten year tenure in ProColombia, during which she has lived in six countries where she has developed strategies that boost export, foreign investment and tourism for Colombia.
Chris Knight is the Global Commercial Director for fDi Intelligence. Chris has been working in the
field of foreign direct investment and advising governments for over 10 years. Chris is an expert in
the benchmarking of locations, analysing and interpreting FDI trends worldwide and how best to
market and promote your location.
Chris has worked with over 80 economic development organisations worldwide in all aspects of
foreign direct investment including: lead generation, event organisation and management, best
practice, investment promotion and location benchmarking propositions. Chris has extensive
experience working in global markets including Asia, Europe, North America, South America,
Africa and Middle East.
Previously Chris worked as a senior analyst for OCO Global in Belfast where he worked with
many different projects including economic development strategy and lead generation, with many
of the largest investment promotional agencies throughout the world.
Over the past few years, Chris has started to run training workshops on best practice in FDI.
These have been in Poland, Brazil, Johannesburg and UK.
Global FDI trends on inward and outward investment projects
Impact of Brexit and current world affairs on FDI
How locations can attract international inward investment and strengthen their brand
Best practices in lead generation, aftercare and account management
How best to market your location
Plotting big data against properties to see the competitiveness of a region
Key Industry Events
IEDC, WAIPA, EDCO and AIM Congress.