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City Nation Place Think Tank: Digital Transformation for Place Branding
Date: Wednesday 6 November
Time: 2pm - 5.30pm
Venue: Courthouse Shoreditch Hotel
An optional extra session for delegates attending the City Nation Place Global Conference: join this afternoon think tank to hear from leading experts and to join round table sessions with your fellow delegates to discuss the issues and hear how others are addressing them. The topic for 2019 is Digital Transformation for Place Branding – we will focus on….
To encourage maximum opportunity for discussion and feedback, numbers at this session will be limited so please book early to avoid disappointment. Places at the session are prioritised for delegates representing places, over consultant, agency, or media owner delegates.
Natalia Bayona is the leader of the Innovation and Digital Transformation Strategy of the World Tourism Organization (UNWTO).
Natalia Bayona holds a Bachelor’s Degree in Government and International Relations from the Universidad Externado de Colombia and an Executive MBA from IE Business School. She is part of the World Economic Forum network as a European Digital Leader for IE Business School.
In 2017, she served as the Vice President of International Development for the Spain Startup - South Summit. Natalia organised the first South Summit Pacific Alliance, connecting the main stakeholders of the entrepreneurship ecosystem of Colombia, Chile, Mexico and Peru.
In 2016, she began her ten year tenure in ProColombia, during which she has lived in six countries where she has developed strategies that boost export, foreign investment and tourism for Colombia.