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7th November Agenda

Morning 08.30-12.30

The tour of the Royal Docks explored how the Mayor of London, in partnership with the Mayor of Newham - and in collaboration with local businesses and creative practitioners - is transforming this historic area of London into a globally significant business and cultural hub.

The Royal Docks is currently one of London’s largest opportunity areas and London’s only Enterprise Zone. Since its inception in the 1850’s, it has been a centre for global trade connected to its docks, however its role as docklands ceased in the 1970’s. Since then, its global legacy continues through investment in City Airport and the ExCel centre, alongside success in attracting global investors such as ABP. In addition, the Royal Docks is increasingly becoming home to small independent fashion studios, makers and manufacturers, and cultural and creative practitioners.

The Mayor of London and Mayor of Newham recently approved a £314million programme of investment in the Royal Docks over the next five years that will transform the area through an integrated approach to transport infrastructure, connectivity, economic development, placemaking, creative programming, promotion and estate management

The Mayor of London has set up an innovative multidisciplinary team to manage this process. The tour will give delegates an intimate look into the challenges and opportunities present in the Royal Docks and how city government, local communities, artists, makers and global businesses are coming together to find shared purpose and identity – and create great spaces and places.

Afternoon - 14.00-17.30

Host Sponsor

City Nation Place Global ThinkTank:  What makes your place a “good” place: values, policy and the challenges for place branding

Part One:

This year’s Think Tank offered a rare opportunity to hear from Simon Anholt, founder of the Good Country Index:

  • Why is it important to measure the contribution that a country makes to the common good of humanity through its policies and behaviours?
  • How does the Good Country Index measure that contribution?
  • What has the development of the Good Country Index revealed about what matters to the global population?

Part Two:

Round table discussions with fellow delegates, introduced and moderated by Robert Govers, Editor of the 'Journal of Place Branding and Diplomacy,' to reflect on the issue of “values and policy” and place brand identity:

  • Can your place brand identity, as a city or country, ever be separate from the policies of your government and the values that these convey?
  • How have places around the world successfully conveyed the positive values of their city, nation or region?
  • What strategies can or should be pursued to mitigate the negative impact of more controversial political policies, that might be impacting on tourism or investment decision-making?

Led by:

Simon Anholt Policy Advisor and Founder, Good Country Index, Anholt-Ipsos Nation Brands Index and City Brands Index
Robert Govers Chairman , International Place Branding Association (IPBA)

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Welcome Reception
Evening - 6.30-08.00pm

Hosted by:

Delegates gathered for drinks and canapes at the pre-conference Welcome Reception. Sponsored by Resonance Consultancy, our delegates were amongst the first to hear the results of this year’s “World’s Best Cities” Report, researched and produced by Resonance Consultancy.