Responsible for building the reputation of your place on the world stage?

WHY YOU SHOULD ATTEND

The mix of plenary and breakout sessions which will be of most relevance to you include…

  • Thordur Oskarsson, Ambassador for Iceland, on making the link between public diplomacy, place branding, and sustainable development goals
  • Vibe Israel and Bloom Consulting on a bottom-up approach to country branding to change hearts and minds
  • Denmark’s Capital of Children and Capital of Sound on using your industrial heritage to create a unique place identity
  • Pure Grenada and Rotterdam Partners on working with the media through good news and not so good news
  • Haiti Center for the Facilitation of Investments and Kaunas City Municipality on moving from short-term place marketing to a longer-term place branding strategy less susceptible to political change
  • Laura Kamras, Director for Public Diplomacy with the Finland Ministry for Foreign Affairs on the next level of thinking for country and place branding – what next for the “Happiest Nation In the World” and the country leading The Good Country Index?
  • Simon Anholt, policy advisor and founder of the Good Country Index and the Anholt-Ipsos Nation Brands Index and Country Brands Index on the power of the symbolic action