Strategic applications of place brand measurementStrategy Toolbox
Brand Finance's Konrad Jagodzinski and Artur Bryzghalov joined three place brand leaders at City Nation Place Global to share practical examples of how place brand measurement can inform your strategy and improve results.
Listen in to learn from Carla Urbano Donayre, Promperu, David Downs, New Zealand Story Group, and Enver Duminy, Cape Town Tourism, as they share their practical experience on how analysing perceptions data can help you identify strategic priorities, develop a licensing programme, and communicate the added value of your work to key stakeholders.
Konrad Jagodzinski, Place Branding Director, Brand Finance
Artur Bryzghalov, Place Branding Manager, Brand Finance
Carla Mariana Urbano Donayre, Brand Management Executive, PROMPERU
David Downs, CEO, The New Zealand Story
Enver Duminy, CEO, Cape Town Tourism