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Working Agenda

Wednesday 6 November

Morning : Optional placemaking tour of Shoreditch, London’s “Silicon Roundabout” and hub for creative and tech industries.  Details to be confirmed.

Afternoon : Optional Think Tank.  Join your fellow delegates in round table discussions to learn how other places are taking the theory of place branding to implementation and approaching common challenges.  Session facilitated by the Institute of Place Branding Association [IPBA]. 

Evening: Welcome Reception for all delegates


Thursday 7 November

08.30: Registration and networking

Welcome to Delegates
Conference Chair: Clare Dewhirst, Director, City Nation Place

Opening keynote

Collaboration: the key to effective place  branding strategy

  • City to city  collaboration: London & Paris
    Speakers to include:
    Jayne Barr, Interim MD Marketing, London & Partners

  • Gaining a regional advantage through  collaboration: Hong Kong
    Edith Wong, Chief Marketing Officer, Invest Hong Kong

Ensuring  the long-term future for place: sustainable place management strategies   
Panel discussion led by The Travel Foundation

Refreshments & networking

Securing  the future for place branding strategies: innovative approaches to funding and  stakeholder engagement
Speakers include:
Colin Ferguson, President & CEO, Travel Manitoba
Peter Kentie, Managing Director, Eindhoven 365

Breakout sessions, choose to attend sessions focusing on….

  • Using new research and data analysis approaches to drive your strategy
  • Getting started? How to move from short-term place marketing approaches to a place branding strategy for a longer-term vision
    Tomas Grigalevičius, PR advisor, Kaunas City Municipality, Lithuania
  • Managing the messaging: working with the media
    Rob Bates, PR & Promotions Manager, UK & Ireland, Pure Grenada
  • Ambassador investment promotion: leveraging your diaspora
  • Putting place of origin at the heart of place brand strategy (session title tbc)
    Kristine Schmidt, VP, Strategic Brand & Marketing, Capital of Children, Billund, Denmark
    Peter Kjeldberg, Head of City of Sound, Struer, Denmark
  • How to structure your place branding team to be digital leaders
  • Developing your great neighbourhood brand proposition to work for citizens, visitors and business
  • Keeping up with new digital opportunities to communicate with your audiences
  • Understanding the stakeholder perspective to improve collaboration

 13.00: Lunch

Breakout sessions

Refreshments & networking

The view from the top:putting your place brand at the centre  of economic development and regeneration
Insight from a panel of Royal Docks stakeholder CEOs

The power of symbolic actions
Simon Anholt, Policy Advisor and founder of the Good Country Index, Anholt-Ipsos Nation Brands Index and City Brands Index

Case study: translating the theory of symbolicactions into practice

Announcing the winners for the City Nation  Place Awards

17.30: Closing drinks reception