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Agenda 2019

Wednesday 6 November

Morning: Optional placemaking tour of Shoreditch, London’s “Silicon Roundabout” and hub for creative and tech industries.  Details to be confirmed.

City Nation Place Think Tank: Digital Transformation for Place Branding

An optional extra session for delegates attending the City Nation Place Global Conference: join this afternoon think tank to hear from leading experts and to join round table sessions with your fellow delegates to discuss the issues and hear how others are addressing them. The topic for 2019 is Digital Transformation for  Place Branding – we will focus on….

  • How to develop and attract the right skills to be a digital-first organisation
  • How to structure your digital approach for citizens, stakeholders, investors, and visitors
  • Understanding digital reputation: what influences it, how to be responsive
  • Data-led digital storytelling for place brands

To encourage maximum opportunity for discussion and feedback, numbers at this session will be limited so please book early to avoid disappointment. Places at the session are prioritised for delegates representing places, over consultant, agency, or media owner delegates.

Date: Wednesday 6 November

Time: 2pm - 5.30pm

Venue: Courthouse Shoreditch Hotel

Evening: Welcome Reception for all delegates

Thursday 7 November 

City Nation Place Global Conference

  • 08:00

    Breakfast Briefing

    Learnings from the 2019 FutureBrand Country Index

    An additional optional session for a limited number of delegates hosted by FutureBrand – apply for a ticket when registering for the conference

  • 08:15

    Registration & networking

  • 08:50

    Welcome to Delegates

    Clare Dewhirst
    Clare Dewhirst
    Registration and event details
  • 09:10

    Place branding for the 2020s

    Two viewpoints – a country and a city – on how place branding strategy needs to adapt to a changing world…

    • Place branding: a Country viewpoint

      • Making the link between public diplomacy, place branding and sustainable development goals
      • Putting values at the heart of the place brand
      Thordur  Oskarsson
      Thordur Oskarsson
      Roving Ambassador for Iceland, & Nation Branding Leader
    • Place branding: a City viewpoint

      • Putting citizens at the heart of your strategy: don’t ask what citizens can do to support tourism, ask what your tourism strategy will do for your citizens
      • Putting data and insight central to your planning and implementation
      • Ensuring your strategy is future-proofed – wherever you are starting from
  • 09:55

    Collaboration: the key to effective place branding strategy

    • City to city collaboration: London & Paris

      • Why it was decided to join forces, rather than compete, to reach an audience of US millennials
      • How a collaborative approach worked in practice to maximise reach 
      • Outcomes, lessons learned and plans for future collaboration
      Rose Wangen-Jones
      Rose Wangen-Jones
      Managing Director, Marketing, London & Partners
      Alice Rampelberg Tizzani
      Alice Rampelberg Tizzani
      Marketing Director, Office de Tourisme, Congres de Paris
    • Gaining a regional advantage through collaboration: Hong Kong

      • How the nine cities of the Guangdong-Hong Kong-Macao Greater Bay Area (GBA) are being promoted collaboratively, whilst retaining their unique positioning
      • What this means at a local level when it comes to the concept of a great neighbourhood
      • Impact on the world stage of this collaborative approach
      Edith Wong
      Edith Wong
      Chief Marketing Officer, Invest Hong Kong
  • 10:40

    Refreshments, networking 1-2-1 meetings

  • 11:20

    Breakout sessions

  • 12:05

    Breakout sessions

  • 12:45


  • 14:00

    Breakout sessions

  • 14:45

    Breakout sessions

    • Session topic to be confirmed, hosted by City Nation Place Partner

    • Session topic to be confirmed, hosted by City Nation Place Partner

    • Session topic to be confirmed, hosted by City Nation Place Partner

  • 15:25

    Refreshments & networking

  • 15:50

    Securing the future for place branding strategies: innovative approaches to funding and stakeholder engagement

  • 16:20
  • 16:45

    Announcing the winners for the City Nation Place Awards

  • 17:15

    Closing drinks reception