Edith Wong, Invest Hong Kong, and Lynette Pang, Singapore Tourism Board, discuss ways to optimise your digital presence and transform your organisation for the virtual world as you prepare for recovery.

What does the future tourist look like? How are DMOs and tourism bodies evolving to be more resilient? Kimarli Fernando, Chairperson, Sri Lanka Tourism, and Dhanjay Regmi, CEO at Nepal Tourism Board, outline how they have changed their focus post-COVID-19.

How can business events form an essential aspect of your place branding and place making strategy? Karen Bolinger, Managing Director for APAC, PCMA, and Lyn Lewis-Smith, CEO at BeSydney, discuss future opportunities for business events in a virtual or hybrid world.

Todd Babiak, CEO at Brand Tasmania, outlines tips for unearthing your brand DNA and creating an identity that resonates with your citizens.

Nick Hill, CEO of Auckland Tourism, Events & Economic Development, outlines how they won over key stakeholders with Auckland’s place brand strategy and leveraged it to drive their economic recovery.

What can cities and nations do to help their existing investors thrive during and after the virus? Muhammad Azmi Zulkifli, CEO at Invest Kuala Lumpur, and Deepak Bagla, MD & CEO, at Invest India, share their expertise.

How enduring will the impact of the pandemic be on global perception of nations in the Asia Pacific region? Jose Torres, Bloom Consulting, shares exclusive research on the ‘Brand Nought’ for nation brands.

Sanjeev Sanyal, Principal Economic Advisor for India’s Ministry of Finance, explores the economic opportunities and challenges for the Asia Pacific region and identifies the potential for greater regional collaboration and cooperation in recovery.

Jens Thraenhart, Executive Director & CEO of the Mekong Tourism Coordinating Office, shares an innovative case study of collaboration and digital transformation in the Greater Mekong Subregion.

Fernando Olivera, the Secretary of Tourism for Tamaulipas, details how new technologies have enabled the tourism sector to re-open safely. Hear how Tamaulipas have implemented lessons learned from the initial crisis into recovery planning.

Roderick Cherry, CEO of Invest Saint Lucia, and Jaime Miller, Executive Director of Uruguay XXI, outline recovery strategies for recovery in investment promotion after the pandemic.

How can you reduce costs while increasing the efficiency of your strategies? Pedro Jose Fernandez Ayala outlines how Colombia have engaged their diaspora to support their strategy and gain market research.

How is the Dominican Republic implementing a cohesive place brand strategy to prepare for the future. Hugo Rivera Fernandez, Deputy Minister for Economic Affairs and International Cooperation for the Dominican Republic, presents the Dominican Republic’s strategy for recovery.Please note that this session has been translated and was originally presented in Spanish.

Ronella Tjin-Asjoe, CEO of Aruba Tourism, Rosa Harris, Director of Tourism for the Cayman Islands Tourism Department, and Ingrid Rosa, Account Supervisor for Ketchum, detail recovery strategies as places prepare for the return of tourism.

What are the benefits for cities and regions building place brand reputations for domestic and international audiences? Ana Maria Badel, Executive Director of ProBarranquilla, and Marina Pacheco Simiao, Undersecretary of Tourism in Minas Gerais, discuss how to bring together your key stakeholders to support your place brand strategy.

How enduring will the impact of this pandemic be on global perceptions of nations of LatAm and the Caribbean? Jose Torres, Bloom Consulting, shares how to use your understanding of reputation and perceptions to fuel economic recovery.

Senator Claudia Ruiz Massieu outlines how place branding can be adapted to fit our post-pandemic reality and create the path for a more sustainable future.

Ivan Esklidsen, Panama’s Minister for Tourism, and Diane Edwards, President of Jamaica Promotions Corporation, discuss how nations and cities in Latin America and the Caribbean can collaborate in their recovery.

Morena Ileana Valdez Vigil, El Salvador’s Minister for Tourism, presents details of how the nation has managed the COVID-19 crisis – and their plans for the future.

Please note that this session has been translated and was originally presented in Spanish.

Director of the GREAT Britain campaign, Dan Ramsay, shares international perceptions of Brand Britain post-COVID-19 and post-Brexit.

Three place leaders share their predictions for the future for the future of international tourism. Hear from Niall Gibbons, CEO at Tourism Ireland, Clare Mullin, Marketing Director for VisitBritain, and Cat Leaver, Head of Brand Scotland, as they discuss international tourism recovery strategies.

Mark Mobbs, Marketing Sheffield, Roddy Smith, Essential Edinburgh, and Jo Dilley, Marketing Peak District and Derbyshire, discuss learnings from crisis communications with stakeholders, citizens, and visitors.

Hear from Sir Nicholas Serota, a member of the UK Government’s Cultural Renewal Taskforce, as he explores how can cities, regions, and towns in the UK work with their cultural sectors to drive recovery?

How can places build on the goodwill generated in the community to re-build after COVID-19? Community Business Leaders, Hannah Sloggett and Brian Dawe, join Charlotte Cassedanne, Power To Change, to discuss how councils can work with their community businesses to drive sustainable recovery.

John Till, Director of thinkingplace, Wallace Sampson OBE, Chief Executive of Harrogate Borough Council, and Mark Roberts, Board Director of Leeds City Region LEP, discuss how Harrogate Borough Council are using their place brand to build a more resilient future.

Stefan Gurney, Executive Director of Norwich BID, shares how they have developed an organisational structure that connects development of the visitor economy to broader place economy goals.

Mayor of Bristol, Marvin Rees, discusses how the city has put their brand values at the core of their policy and recovery, and how they’re working to ensure that they engage all their citizens in the discussion and building of civic pride.

How is Coventry adapting and developing its plans to leverage its year of culture in a post-pandemic world? Martin Reeves, CEO at Coventry City Council shares how the city has adapted its plans.

Susan Aitken, Leader of the Glasgow City Council, outlines how they are ensuring equitable development for all areas and for all residents – and how they’re working to embed wellbeing across the city for a more resilient, sustainable future.

Jim Piercy, Group Creative Director for the Trust, WSJ, joins Leigh Dawber, CMO at Cape Town Tourism, and Claudia Valentini, Head of PR & Communication Foreign Services for Apt Servizi Emilia Romagna, share strategies for digging deeper into your brand storytelling and engaging your target audiences through storytelling.

Shaun Loftman, Executive Creative Director CEEMEA for LANDOR & FITCH, outlines the importance of trust for places persevering through the pandemic and what the future of brand-centred placemaking will look like.

George Stone, Executive Editor and VP for National Geographic Travel, Laura Aalto, CEO at Helsinki Marketing, and Daniel Valverde, Costa Rica's Country Brand Director, discuss how global values and sustainability can be core drivers for your place brand identity.

Andrés Allemand, Chile's Minister for Foreign Affairs, details how learnings from the past have shaped their crisis response for the future, and how Chile has developed - and celebrated - their outward-looking nation brand.

Hear from David Haigh and Parul Soni, Brand Finance, as they launch the Brand Finance Nation Brands Index for 2020 and share an exclusive sneak peek at the next Global Soft Power Index.

Tim Lawrence, iCrossing UK, shares tips for making destination marketing more measurable and accountable, and why utilising digital data and insight is more important now than ever.

How do you leverage your community connections to encourage your locals to be your storytellers? Dan Holowack, Co-founder and CEO of CrowdRiff, discusses pivoting to a local focus for a more resilient future.

Communications is the vehicle you’ll implement to tell your city, nation, place story through various channels, including earned media and influencer relations along the road to rebound. Hear from Amanda Gadaleta, Ketchum, how you can communicate intelligently, empathetically and transparently to ensure key stakeholders understand your commitment to adapting to the “new normal.”

What's been learned from the current crisis that will strengthen your approach to investment promotion and economic development? Hear from Sarah Russis, Global Head of Sales for FDI Intelligence, Manuel Laboy, Secretary of Economic Development & Commerce for Puerto Rico, Khaled Tash, Deputy for Marketing & Communication for Saudi Arabia's MISA, and Sirpa Tsimal, Director of Investment Promotion for Switzerland Global Enterprise.

Angela Gerekou, President for the Greek National Tourism Organisation, Virginia Messina, Managing Director of the World Travel & Tourism Council, discuss how destinations can work with their private sectors to reskill and refocus tourism economies for a more resilient future.

Chris Fair, CEO of Resonance Consultancy, explores the post-pandemic identity crisis for global cities and the emerging opportunities for tier 2 cities.

City Nation Place has been delighted to partner with The Travel Foundation to offer destinations the opportunity of a recovery plan review. Discover the learnings from that process, alongside Kevin Eshkawkogan, Indigenous Tourism Ontario, Andrew Grossmann, Colorado Tourism Office, Patricia Maher, Grenada Tourism Authority, and Kim Robertson, Scottish Enterprise.

How will 21st century crises shape the city of 2030? Jonathan Woetzel, Managing Director for the McKinsey Global Institute, outlines the role technology will play in developing the city's response to key risks and the impact of new design thinking on future urban development.

Jose Torres, CEO of Bloom Consulting, explores why taking the longer-term view of place brands supports place economies more effectively, and outlining what Australia has learned from their new nation branding process.

What will be the impact of COVID-19 on people's willingness to study and work in new countries and cities? Deborah Diamond, Campus Philly, Ivan Jiminez, Bizkaia Talent, and Patrick Walsh, Invest Stockholm, explore what the new selling points and emerging opportunities for places to attract talent.

In a global economy recovering from the pandemic, there will be a great focus on destination marketing. But to rebuild confidence for and reap the intangible benefits of tourism in the long term, we must start from within and look beyond marketing and branding, and the current crisis. Hear more from Keith Tan, CEO at Singapore Tourism Board.

Laura Citron, London & Partners, Sharon Landes-Fischer, Tel Aviv Global, Wilfred Marube, KEPROBA, Stephane Paquet, Montreal International, and Dana Young, Visit Florida, explore the learnings for place brand and place marketing teams from the crisis and recovery process that we've all been going through.

Don't miss this innovative panel discussion with representatives of the BestCities Global Alliance as they present ideas for recovery and how you can leverage business events to build a more resilient future for your place.