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Lithuania’s DNA, entered by Brand Lithuania Unit
For a high-profile grass-roots approach that challenged its citizens to engage in place branding.
Closed For Maintenance, Open For Voluntourism, entered by Visit Faroe IslandsFor a positive approach to a global issue at a local level, which sets an example for nations around the world.
Take Another Look: Azerbaijan Country Rebrand, entered by Landor and Wunderman Thompson, SingaporeFor a bold vision that shifted perceptions and generated real impact.
Highly CommendedRoyal Docks, entered by the Royal Docks Team [credit dn&co]
For a design identity rooted in this place’s history, with an ingenious modern twist.
Rent A Finn, entered by Visit Finland
For a playful, authentic idea that travelled the world and promoted their national identity.
Highly CommendedWeChat MyHelsinki, entered by the City of Helsinki / Helsinki
For an innovative strategy that others will want to emulate, rooted in their place brand.
Costa Rica: Our Brand Essence, entered by essential Costa RicaFor its commitment to a multi-faceted, sustainable strategy that will continue to generate change