Over the years, we've been fortunate to see some of the best and brightest that place branding and place marketing has to offer. Congratulations to all our winners - and good luck to all those who will be entering next year!
2023 Winners and Highly Commended
BEST CITIZEN ENGAGEMENT
Winner
THE BAHAMAS
People-to-People Experience
Entered by The Bahamas Ministry of Tourism, Aviation and Investments
Highly Commended
TASMANIA, AUSTRALIA
Little Tasmanian
Entered by Brand Tasmania
BEST COMMUNICATION STRATEGY: ECONOMIC DEVELOPMENT
Winner
VILNIUS, LITHUANIA
Vilnius TechFusion - Got Fired By Meta/Twitter? Move to Vilnius
Entered by Go Vilnius
Highly Commended
COPENHAGEN, DENMARK
Positioning Copenhagen As The World’s Leading Life Science Hub
Entered by Copenhagen Capacity & Copenhagen Convention Bureau
THE SAINT JOHN REGION, CANADA
Find Your Future – Targeted Talent Attraction & Retention Campaign
Entered by Envision Saint John: The Regional Growth Agency
BEST COMMUNICATION STRATEGY: PLACE BRAND
Winner
UKRAINE
#WhatWeAreFightingFor
Entered by Brand Ukraine NGO
Highly Commended
SCOTLAND
How Trojan Horses Helped Scotland’s Nation Brand Leap Ahead
Entered by Brand Scotland
BEST COMMUNICATION STRATEGY: TOURISM
Winner
FIJI
Where Happiness Comes Naturally
Entered by Tourism Fiji
Highly Commended
ICELAND
OutHorse Your Email,
Entered by Business Iceland, [Credits: SS+K, Peel Iceland, M&C Saatchi TALK, Republik]
BEST PLACEMAKING INITIATIVE
Winner
BRIXTON, ENGLAND
Brixton X Harlem Twinning
Entered by Brixton BID
Highly Commended
SHEFFIELD, ENGLAND
Look Up
Entered by Marketing Sheffield
BEST USE OF DATA
Winner
GLASGOW CITY REGION, SCOTLAND
Using Data Storytelling To Showcase Glasgow’s Tech And Investment Story
Entered by Glasgow City Council (Digital Economy), [Credits: Glasgow City Council]
Highly Commended
SALT LAKE COUNTY, USA
Overtourism On Mountain Trails - Insights Show It’s The Resident Not The Visitor
Entered by Visit Salt Lake, [Credits: Zartico]
BEST USE OF DESIGN
Winner
SEATTLE SOUTHSIDE, USA
Seattle Southside Gets A Brand New Identity
Entered by Seattle Southside Regional Tourism Authority, [Credits: 123W]
Highly Commended
HIGH POINT, USA
High Point Community Brand
Entered by CivicBrand
PLACE BRAND OF THE YEAR
Winner
LEIDEN, THE NETHERLANDS
European City of Science, Leiden 2022
Entered by Leiden&Partners, [Credits: Leiden2022, Municipality of Leiden, Leiden University, Leiden Kennisstad, Leiden University Medical Center (LUMC), Hogeschool Leiden]
2022 Winners and Highly Commended
BEST CITIZEN ENGAGEMENT
Winner
MOLDOVA
Moldova For Peace
Entered by Invest Moldova [Credits: Future Technologies Activity | Association of Creative Industry Companies in Moldova]
BEST COMMUNICATION STRATEGY: ECONOMIC DEVELOPMENT
Winner
DENMARK
The Danish Machine
Entered by Copenhagen Capacity [Credits: Talent to Denmark | COPUS]
Highly Commended
ESTONIA
Work In Estonia - Just Log In
Entered by Work Estonia
BEST COMMUNICATION STRATEGY: PLACE BRAND
Winner
SCOTLAND
Scotland Is Open
Entered by Brand Scotland
BEST COMMUNICATION STRATEGY: TOURISM
Winner
ICELAND
Welcome To The Icelandverse
Entered by Business Iceland [Credits: SS&K]
Highly Commended
CAPE TOWN, SOUTH AFRICA
Find Your Freedom
Entered by Cape Town Tourism [Credits GoPro | Expedia]
BEST USE OF DATA
Winner
LONG ISLAND, USA
Discover Long Island’s Data Driven Approach To Identify New And Future Visitor Markets
Entered by Discover Long Island
BEST USE OF DESIGN
Winner
COSTA RICA
Biometric Passport Of Costa Rica
Entered by essential COSTA RICA
Highly Commended
AUSTRALIA
Australia's Nation Brand: More Than Just A Pretty Face
Entered by Australian Trade and Investment Commission (Austrade) [Credits: Fiftyfive5]
PLACE BRAND OF THE YEAR
Winner
ESTONIA
Brand Estonia
Entered by Estonian Business and Innovation Agency
Highly Commended
CHILE
Chile. Creating Future.
Entered by Imagen de Chile
MADEIRA ISLANDS, PORTUGAL
Belong To All: The Place Brand Strategy For Madeira
Entered by Madeira Promotion Bureau [Credits: Bloom Consulting]
2021 Winners and Highly Commended
BEST CITIZEN ENGAGEMENT
Winner
FORT MCMURRAY WOOD BUFFALO, ALBERTA
The key to revealing our regional identity during a global pandemic: LISTENING.
Entered by Fort McMurray Wood Buffalo Economic Development & Tourism
BEST COMMUNICATION STRATEGY: ECONOMIC DEVELOPMENT
Winner
HELSINKI
Freedom
Entered by Helsinki Marketing
BEST COMMUNICATION STRATEGY: PLACE BRAND
Winner
FINLAND
Hän Honours
Entered by Ministry for Foreign Affairs of Finland
Highly Commended
THE NORDIC REGION
Nordic Talks: Inspire to act, Act to inspire
Entered by Nordic Council of Ministers [credits: LEAD Agency, The Lake Radio, 1508, Afton Halloran (podcast host)]
BEST COMMUNICATION STRATEGY: TOURISM
Winner
ICELAND
Looks Like You Need To Let It Out Campaign
Entered by Visit Iceland
BEST USE OF DATA
Winner
CHILE
Chile's Comparative Perception Panel Study in Key Markets, for a more Data Driven and Multisectoral Strategy
Entered by Imagen de Chile
BEST USE OF DESIGN
Winner
ZUIDOOST DISTRICT, AMSTERDAM
Zuidoost, Amsterdam's Fastest Changing City District: A New Visual Identity
Entered by Zuidoost City [credits: Studio Wesseling, amsterdam&partners]
PLACE BRAND OF THE YEAR
Winner
TASMANIA
Tasmanian
Entered by Brand Tasmania
2020 Winners and Highly Commended
BEST CITIZEN ENGAGEMENT
Winner
HELSINKI
#Vappuathome - Finland’s once-in-a-lifetime virtual May Day party
Entered by City of Helsinki (Credit: Miltton Ltd)
BEST COMMUNICATION STRATEGY
Winner
VILNIUS
Vilnius: Amazing Wherever You Think It Is
Entered by Go Vilnius
BEST USE OF DATA
Winner
LITHUANIA
The Strategy for Presenting Lithuania Abroad
Entered by Office of the Government of Lithuania
BEST USE OF DESIGN
Winner
BERGEN
Brand Bergen New Profile by ANTI
Entered by Visit Bergen
Highly Commended
VAUXHALL, LONDON
Vauxhall London
Entered by Anatomy Brands
BEST USE OF SOCIAL MEDIA
Winner
WESTERN CAPE
Dreaming of One Day Social Media Campaign
Entered by Wesgro
PLACE BRAND OF THE YEAR
Winner
AUCKLAND
Tāmaki Makaurau Auckland is Calling
Entered by Auckland Tourism, Events and Economic Development, (Credit: Destination Think)
2019 Winners and Highly Commended
BEST CITIZEN ENGAGEMENT
Winner
LITHUANIA
Lithuania's DNA
Entered by Brand Lithuania Unit at the Office of the Government of the Republic of Lithuania
BEST COMMUNICATION STRATEGY
Winner
FAROE ISLANDS
Closed For Maintenance Open for Voluntourism
Entered by Visit Faroe Islands
BEST USE OF DESIGN
Winner
AZERBAIJAN
Take Another Look: Azerbaijan County Rebrand
Entered by Landor
Highly Commended
THE ROYAL DOCKS, LONDON
The Royal Docks Team
Entered by Greater London Authority [Credit: DNCO]
BEST USE OF SOCIAL MEDIA
Winner
FINLAND
Rent a Finn
Entered by Visit Finland
Highly Commended
HELSINKI
WeChat MyHelsinki
Entered by City of Helsinki / Helsinki Marketing
PLACE BRAND OF THE YEAR
Winner
COSTA RICA
Our Brand Essence
Entered by essential Costa Rica
2018 Winners
BEST CITIZEN ENGAGEMENT
Winner
FINLAND
Checkout 247
Entered by Visit Finland
BEST COMMUNICATION STRATEGY
Winner
PUERTO RICO
From "Come Back" to Comeback: How Puerto Rico Tourism Defied Two Hurricanes and Major Misconceptions
Entered by Discover Puerto Rico
BEST USE OF DESIGN
Winner
ESTONIA
Entered by Enterprise Estonia
BEST USE OF SOCIAL MEDIA
Winner
COPENHAGEN
Entered by Copenhagen Capacity
PLACE BRAND OF THE YEAR
Winner
EINDHOVEN
Entered by Eindhoven 365
2017 Winners
BEST CITIZEN ENGAGEMENT
Winner
HELSINKI
Entered by the City of Helsinki
BEST COMMUNICATION STRATEGY
Winner
DEN HAAG
Entered by Municipality The Hague
BEST EXPRESSION OF PLACE IDENTITY
Winner
LUXEMBOURG
Entered by Binsfeld-Vidale Gloesener
BEST USE OF SOCIAL MEDIA
Winner
FAROE ISLANDS
Entered by Visit Faroe Islands
PLACE BRAND OF THE YEAR
Winner
GREATER COPENHAGEN
Entered by Copenhagen Capacity
2016 Winners
BEST COMMUNICATION STRATEGY
Winner
GREAT BRITAIN
Welcome to GREAT Britain
Entered by the GREAT Britain Campaign
BEST EXPRESSION OF PLACE IDENTITY
Winner
EDMONTON
Entered by Edmonton
BEST USE OF SOCIAL MEDIA
Winner
FINLAND
Finland Emojis
Entered by Ministry of Foreign Affairs for Finland
PLACE BRAND OF THE YEAR
Winner
THE HAGUE
Entered by the Municipality of The Hague City Branding Department
2015 Winners
BEST CITIZEN ENGAGEMENT
Winner
IRELAND
Entered by ConnectIreland
BEST COMMUNICATION STRATEGY
Winner
LONDON
London's Official Guest of Honour
Entered by London & Partners
BEST USE OF SOCIAL MEDIA
Winner
CROATIA
The Battle of Croatian Coaches
Entered by the Croatian National Tourism Office
PLACE BRAND OF THE YEAR
Winner
OSLO
Project Oslo
Entered by the City of Oslo
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