City Nation Place Australasia

Sydney

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  • 09:00

    Optional morning tour

    Join tour guides from the Committee for Sydney on a walking tour of the Tech Central district, Sydney’s innovation heart. Learn about this thriving ecosystem of world class universities, industry partners, ambitious start-ups and prestigious research institutes, inspired by rich and diverse creative communities and premier hospital and health services. You’ll be given the insider’s perspective on how the ecosystem has been developed, and how the district is delivering for Sydney.

  • 13:30

    Welcome

  • 13:45

    Opening keynote: The Honourable John Graham, Special Minister of State, Parliament of New South Wales

  • 14:10

    Sydney’s global brand: working towards a unifying strategy

  • 14:40

    Putting in place the structure & governance for a place brand

  • 15:05

    Refreshments

  • 15:35

    Round Table discussions

  • 16:25

    Building SDGs into your place brand strategy

    Learn from case study examples and a panel discussion.  

    Speakers will include:

  • 17:05

    International perspective on SDGs in place branding

  • 17:30

    Close of Day One

  • 18:30

    Drinks reception

  • 09:00

    Introduction to Day Two

  • 09:10

    Data-led x wellbeing-led place branding & marketing: lessons from Destination Canada

  • 09:40

    Making the economic case for a place brand

  • 10:05

    When the going gets tough: building a resilient place brand

    How a place brand can provide resilience during economic crises or challenges to place reputation

  • 10:30

    Refreshments

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    11:00

    Join your choice of breakout session, hosted by one of our expert partners who will share the latest research and strategic thinking

    • 11:00

      Breakout session TBC

    • 11:00

      Breakout session TBC

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    11:40

    Breakout sessions

    • 11:40

      Breakout session TBC

    • 11:40

      Breakout session TBC

  • 12:20

    Case study: how economic development and tourism attraction are evolving to work better together

  • 13:00

    Lunch

  • 14:00

    From research to narrative: how to distil everything you know about your place into a compelling, unifying narrative

  • 14:25

    Place layering: How nation, region, city, and neighbourhood place brands can add collaborative value

  • 15:00

    Refreshments

  • 15:30

    Collaborative place shaping: how public and private sectors can work together to build stronger place brands

  • 16:00

    Panel: Leveraging cultural assets to build your place attractiveness and brand reputation

  • 16:45

    Closing Keynote

  • 17:10

    Key Takeaways

  • 17:15

    Close of conference