City Nation Place Asia Pacific
VIRTUAL CONFERENCE
Advisory Board
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CloseRebecca is the former Director of The New Zealand Story. Over a transformative seven-year period, Rebecca shaped and enhancing the country's international brand, fostering global recognition, fuelling export success.
The NZ Story nation brand programme yielded remarkable outcomes, with over 60% of exporters actively engaged and a consistent upward trajectory in key perception indices, culminating in record-breaking results during the 2020/21 period
Rebecca is an experienced leader in global brand strategy, reputation management, marketing, and communications propelling significant brands to achieve global and domestic recognition, driving commercial growth. Rebecca has held pivotal roles such as Director of Brand Reputation & Communications at Fonterra Dairy Co-Op, CEO at Apprentice Training NZ, and Chair of Wools of New Zealand along with executive leadership roles in the banking, telecommunications, tech and manufacturing sectors.
Nancy Snow (Ph.D., International Relations) is a scholar, writer, professor and speaker on all things global persuasion and public diplomacy. She is Professor Emeritus of Communications at California State University, Fullerton. Since 2016 Snow has served as Pax Mundi Professor of Public Diplomacy at Kyoto University of Foreign Studies, the first and only public diplomacy professor in Japan. Dr. Snow advises La Ditta Limited and Langley Esquire in public and media affairs. Snow is Adjunct Professor in the Institute of Contemporary Asia Studies at Temple University Japan. She is a two-time Fulbright scholar (Germany, Japan), and a former Abe Fellow and Visiting Research Professor at Keio University. Snow’s Abe fellowship research led to the publication of Japan’s Information War in 2016, a book about the government of Japan’s efforts to expand its global outreach in a competitive nation branding region like Northeast Asia.
Snow is the author and editor of 11 books, including the Routledge Handbook of Public Diplomacy(2009). Snow will publish a second edition of the Handbook with leading public diplomacy scholar Nicholas J. Cull, Director of the Master’s in Public Diplomacy at the University of Southern California. Snow has given nearly 500 media interviews on branding-related policies, including post-9/11 USA and post-3/11 Japan. Snow’s visiting professorships in public diplomacy include Tsinghua University in China, Sophia University in Japan, UiTM in Malaysia, and IDC-Herzliya in Israel, as well as the University of Southern California and Syracuse University. Since 2013, Snow has contributed articles on nation brand Japan to The Japan Times.
Snow’s government service was as a Presidential Management Fellow at the United States Information Agency and Department of State in Washington, D.C., where she was responsible for overseeing cultural and academic exchanges like the Fulbright Program. She has most recently lectured on nation branding at the American Chamber of Commerce Japan, Seoul National University, Ewha Womans University, and the American Chamber of Commerce in Okinawa.
Bloom Consulting CEO
Since 2003 Mr. Torres has been advising Countries in the field of Nation Branding and City Branding, working directly with heads of state, directors of National Tourism Organizations and Investment Promotion Agencies.
His clients include Countries, Regions and Cities such as Australia, Costa Rica, Israel, Jamaica, Poland, Sweden, Stockholm and many others spread across all five continents.
Mr. Torres collaborates directly with the World Economic Forum in the matters of Nation Branding and is a guest speaker in some of the most prestigious universities in USA and Europe, such as HARVARD, the London Business School, Stockholm School of Economics and many others, being interviewed by The Economist, BBC, Guardian and CNN.
Since 2011 his company performs a global research project called the Bloom Consulting Country Brand Ranking and most recently the Digital Country Index and the Digital City Index
Anupam Yog is a creative strategist with experience in competitive positioning of countries, cities, destinations and places. Passionate about urban innovation, Anupam is an avid community organizer and champion for walkable cities. He was invited by Singapore’s Centre for Liveable Cities to join their Young Leaders Group in 2018.
In a career spanning nearly two decades, Anupam has held leadership roles in high growth environments across the public, private & social sectors. He has crafted and implemented global campaigns for Brand India, most notably at the World Economic Forum in Davos, successfully positioning India as the “fastest growing free market democracy”; for Brand London in Beijing, Mumbai and Delhi; and led economic diplomacy & investment marketing initiatives in the UK, EU, USA, Japan, Brazil, China and ASEAN. He has also successfully helped launch Virtuous Retail, an institutional property development company that owns and operates a portfolio of ~ 6 million square feet of branded, community focused, new age retail destinations in major Indian cities.
Anupam was recognized as one of India’s leading urban innovators by Metropolis, World Association of Major Metropolises in “Indian Cities: Managing Urban Growth”. He has been invited to share his vision of alternative urban futures at SAIS – The Johns Hopkins University and the World Bank in Washington DC. He has co-developed and teaches, as guest faculty, an executive education course on ‘Inclusive Citymaking’ at the Lee Kuan Yew School of Public Policy (NUS) in Singapore.