Marcus Osborne
Co-Owner
Fusionbrand
Marcus Osborne is a branding expert with more than 20 years of branding experience in South East Asia. Based in Kuala Lumpur, he provides destination brand consulting services for federal and state governments and agencies, tourism ministries, Investment promotion agencies and related stakeholders and constituents.
He co-founded FusionBrand in Kuala Lumpur in 2003. FusionBrand is dedicated to building Asian brands able to compete in a dynamic business environment where consumers not companies define branding success.
Marcus is the author of Stop Advertising, Start Branding, published by Matador in the UK in 2016.
Testimonials include “One of Asia’s leading brand thinkers, provides vivid and compelling insights into brands and their relationships with customers” Dr Keith Dinnie, author of Nation Branding: Concepts, Issues, Practices.
“Marcus Osborne’s long awaited book redefines branding in Asia” Professor Amran Hamzah, Centre for Innovative Planning & Development, Universiti Teknologi Malaysia.
“An experienced understanding of what works and what doesn’t.” Bobby McGill, Editor in Chief, Branding in Asia.
Marcus is British and has lived in Malaysia since 1994. Before that he lived in Bahrain, Oman, France and the UK.