City Nation Place Americas 2020

4th Annual Conference

room Delta Hotels Toronto, Canada
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Book by March 6 and SAVE

Day 1 - Think Tank

The Future of Digital Placebranding and Marketing 

May 19, 2020 | 1.30 P.M. – 5.30 P.M. | Delta Hotels, Toronto

In the pursuit of a cohesive place brand, what role do EDOs and the DMOs representing them play when their brand is being shaped by others online and across social media?

In this exclusive four-hour master class (happening the day before the main conference and limited to only 80 attendees), Resonance Consultancy will moderate a series expert presentations and peer-to-peer round-table discussions on topics such as social media, geofencing, and augmented reality.

Attendees will learn how to identify, hone, and execute their digital competitive identity, including;

  • Why and how cities and destination marketers need to monitor consumer sentiment online
  • How to spot the deficiencies and opportunities in a place’s supply side and product
  • How to channel the digital identity of a city to build bridges between tourism and economic development
  • The role of your website and digital channels in a dis-intermediated brand journey
  • Best practices from social media movements at the scale of destination marketing and management

Who should attend?

This Think Tank has been designed for Destination Marketing, Economic Development and Business Improvement District professionals interested in learning how a well-honed digital competitive identity can not only enhance quality of life for local communities, but also attract talent, tourism and investment to their cities.

How to register?

The Digital Placebrand Master Class is a $140 premium to your City Nation Place Americas delegate fee. You will have the opportunity to add the master class while registering for the main conference.

Round table discussion at City Nation Place
Think Tank City Nation Place Americas Logo

Chris Fair Resonance at City Nation Place