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Every destination on Earth evokes unique emotions and feelings. It’s more than a tagline or slogan, it’s more than a marketing campaign. It’s a combination of reputation and history. An amalgamation of experiences and personality. The way people feel when they visit and the lasting emotional relationship that develops with every interaction is what becomes the place brand.
Place brands are a synthesis of people’s emotions and perceptions towards a location. But a place brand cannot be owned and it cannot be strictly controlled. The brand isn’t solely what you say it is. It’s what they say it is. And what they say about your destination is increasingly taking place across digital platforms.
In this exclusive four-hour master class (happening the day before the main conference and limited to only 75 attendees), Resonance Consultancy will moderate a series of expert presentations and peer-to-peer round table discussions to discuss how cities and destinations can embrace this lack of digital control and how they can better engage in the online strategies that will shape place brands today and in the coming years.
Attendees will learn how to identify, hone, and execute their competitive brand identity centered on the following topics:
The Digital Place Branding & Marketing Master Class has been designed for Destination Marketing, Economic Development, and Business Improvement District professionals interested in learning how a well-honed digital brand identity can not only enhance quality of life for local communities, but also attract talent, tourism, and investment to their cities.
The Digital Place Brand Master Class is a $140 premium to your City Nation Place Americas delegate fee. You will be prompted to add the master class while registering for the main conference.
Resonance Consultancy combines business strategy and marketing creativity to help shape the future of countries, cities, and communities around the world with research, strategy, branding, marketing, and placemaking. Our team has completed research, strategy, planning, marketing, and branding projects for governments, destinations, and developers in more than 20 states and provinces and 70 countries.
Join Resonance Consultancy and the City Nation Place team at Day 2 of the conference on May 19.