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PLACEMAKING THINK TANK 

June 5, 2019

In this afternoon workshop, Resonance Consultancy President and World’s Best Cities author Chris Fair and New York University Professor and Urban Lab Director Steven Pedigo will share research on the factors that shape our perception of cities as places to live, visit and do business and explain how different types of placemaking can enhance a city’s quality of place to attract residents, businesses and visitors. Workshop attendees will then work together to identify appropriate types of placemaking for their cities. Key takeaways for workshop participants will include:

  • Understanding of the key factors that shape our perception of cities as places to live, visit and do business
  • Which perception factors are most important when it comes to attracting visitors and foreign direct investment
  • Identification of potential roles and responsibilities Economic Development Organizations, Destination Marketing Organizations and Business Improvement Districts can play in enhancing quality of place in their city
  • An understanding of four different approaches to placemaking and identification of potential placemaking opportunities in participants’ cities.