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15.50 From Place Branding to Place Building
Elizabeth J. Linder, Executive Director, Global Communications & External Affairs, Beautiful Destinations
Become a Digital Delegate
Partner Presentations
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16.15 Perception vs performance
Matt Carmichael, Director, Editorial Strategy, Ipsos MORI
Chris Fair, CEO, Resonance Consultancy
Jason McGrath, SVP, IPSOS Global Reputation Centre
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11.10 Strategies for designing a place identity that can work for all stakeholders
Emrah Yucel, CEO, I Mean It
Günter Soydanbay, Brand Strategist, I Mean It
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14.30 Lessons from top digital influencers
Daniella Middleton, Vice President, Development Counsellors International
Jessica Hirsch, Founder, Cheat Day Eats
Erik Conover, Content Creator, Erik Conover Productions
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