Authentic, inclusive place brand storytelling: Auckland's journeyWhat Works
Across Auckland and New Zealand, the indigenous Māori culture has not only been integrated, but also used as the foundation for a values-based approach to place brand strategy, policy, and place marketing. Discover what has made their approach so successful.
- Nick Hill, CEO, Tātaki Auckland Unlimited
- Helen Te Hira, Director Māori Outcomes, Tātaki Auckland Unlimited