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Agenda

The City Nation Place Americas agenda is currently being developed. If you would like to discuss speaker opportunities please email Clare at Clare@citynationplace.com

Topics to be discussed will include:

  • Managing shift from destination marketing to destination management
  • Changing relationships between DMOs and EDOs – what we’re learning from places where collaboration is more advanced.  Are DMO’s taking over the storytelling for all stakeholders?
  • Creating citizen advocates
  • Making your budget dollars work harder [more place marketing related than place branding]
  • Ensuring your strategy is data-led / evidence-led
  • Placemaking: parks and public spaces.  Lots of stories about cities investing in parks and public spaces to contribute to quality of life, to in turn attract investment, talent, tourism
  • Downtown challenges and solutions
  • Place branding strategies for rural destinations
  • Attracting and retaining talent: working with education and training stakeholders
  • Generational shift in decision-makers for investment and economic development
  • Breaking out of the seasonal trends trap

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