We are grateful to the leading place branding experts and practitioners who provide us with advice in the development of City Nation Place Americas.
As Vice President with the Ontario Investment Office, Clare leads new business development and marketing initiatives. She inspires business leaders – at home and abroad – sharing Ontario’s value proposition and supporting them at every step of the investment process.
With deep business development and marketing expertise, cultivated through fifteen years with the provincial government focused on Ontario’s economy, in addition to prior private sector experience in the technology space, Clare is passionate about Ontario’s place in the world.
Bringing a global perspective to the OIO following international assignments, Clare is now based in Toronto with her husband Michael and their 3 children.
Fred Dixon is President & CEO of NYC & Company, New York City’s official destination marketing organization. With more than 25 years of experience in the travel industry, Dixon has the overall responsibility for developing and implementing New York City’s tourism and convention development strategy internationally and in domestic leisure and business markets. At NYC & Company, he has built a sales and marketing team that is at the core of the organization’s strategy to increase visitation and economic impact across the City.
Dixon oversees 20 global offices comprising sales, marketing and press professionals in diverse feeder markets from Australia to the UK, China to Mexico and India to Brazil.
Fred is a respected leader with positions on travel industry association boards and committeesincluding the U.S. Department of Commerce’s Travel and Tourism Advisory Board, the U.S.Travel Association Board and Executive Committee,Tourism Cares Boardand theU.S. Travel IPW PlanningCommittee.
Diane Edwards is the President of Jamaica’s Investment and export promotions agency, JAMPRO, where sheoversees national projects in the tourism, manufacturing, energy, mining, logistics, agriculture, creative industries and the knowledge services sectors and is instrumental in leading investment negotiations for Jamaica. A former Trade Commissioner for Jamaica in New York, Brussels and London, Diane is a respected thought-leader and strong advocate for the development and advancement of Jamaica’s business brand, and transformation of the nation’s business environment.
She has successfully managed and executed product launches for Jamaican food brands into mainstream markets, and negotiated substantial European Union funding for the ‘Target Europe’ Trade Development Programme; an initiative that positioned Jamaican products in the European market. This project subsequently evolved into a five-year Private Sector Development Programme (PSDP).She was also successful in landing investments in Jamaica for Spanishresort investors RIU and Iberostarand pivotal to the development of Jamaica’s garment sub-contracting and information and communications technology (ICT) industries.
Diane currently serves as the President of the Caribbean Association of Investment Promotion Agencies (CAIPA) and a member of the UK Institute of Directors, a Trustee for the British Foundation for the University of the West Indies.
A futurist, strategist and frequent keynote speaker, Chris leads a team that has completed more than 100 visioning, strategy, planning, policy and branding projects for destinations and cities around the world. Chris holds a Masters degree in Studies of the Future, is an adjunct instructor in placemaking for New York University and is a member of the Project for Public Space’s Leadership Council, the Urban Land Institute and Destination Marketing Association International. In 2013, Chris was recognized as the place branding “Thought Leader of the Year” at the World Sense of Place Summit for his development of place branding methodologies.
Mr. Hunden and his Chicago-based firm offer extensive experience in the economics of
placemaking, primarily via transformative real estate projects. He has provided economic
development, market and financial feasibility, impact, developer selection and planning
expertise for more than 500 projects and studies over the past 20+ years, totaling more
than $3.5 billion in developed real estate. The firm completes approximately 60
assignments per year with its 12-person professional staff. Hunden’s background in
economic, real estate and tourism development combine to make him a unique resource
for communities looking to develop their destinations and projects in a viable,
transformative and sustainable way.
As the son of Ted Levine, founder of Development Counsellors International, Andy was introduced to the world of economic development and travel marketing at birth. Since joining the firm in 1991, Andy has helped launch the company into a new era, advancing the quality of client work performed, growing the number of staff and adding to the range of client services offered.
He developed and continues to direct DCI's "Winning Strategies in Economic Development Marketing." First conducted in 1996, this ongoing survey of corporate executives with site selection responsibilities has emerged as a valuable tool for economic developers seeking to understand the "customer's perspective" on what works in economic development marketing.
Andy authors a monthly “Marketing Places” column for Forbes.com that has drawn over 100,000 readers. He also hosts “The Project: Inside Corporate Location Decisions,” a podcast that provides a behind-the-scenes look at company location and expansion announcements.
Steven Pedigo Director, NYU Schack Institute Urban Lab & Director, Creative Class Group
Steven Pedigo is the director of the NYU Schack Institute of Real Estate Urban Lab, an applied research center examining the intersection of real estate, cities and urban development, and a clinical assistant professor of economic development at the NYU School of Professional Studies. In addition to his role at NYU, Steven is the director of research for the Creative Class Group. As an expert and strategist in economic development, regional cooperation and placemaking, Steven has advised an array of cities, Fortune 500 companies and major media outlets across the globe. His city and urban development clients represent communities of all sizes and geographies: New York, Jerusalem, Vancouver, Washington, D.C., Brisbane, the Yukon, Tulsa, Portland, Newark, San Diego-Tijuana, Miami, Mexico City and many others. His corporate clients include: BMW, Art Basel, Converse, Starwood, Philips, Cirque du Soleil, Audi, Pinewood Studios, Zappos, Kraft and others. Steven holds a bachelor’s degree from the University of Texas at Austin and graduate degrees from the H. John Heinz III School for Public Policy and Management at Carnegie Mellon University and the University of Illinois at Urbana-Champaign.
Larissa Perdomo has been head of the Uruguay Country Brand team since June 2014. She has been Image and Communications Manager at the Uruguayan investment and export promotion agency (Uruguay XXI) since 2009, contributing to the creation and management of the Uruguayan country brand project, and coordinating this activity from Uruguay XXI with the Inter-ministerial Advising Committee for Foreign Trade.
Larissa has a degree in Communication Sciences from Universidad de la República, Uruguay. She has specialized in corporate communications, developing press campaigns and publicrelations and acting as a consultant to several companies and organizations for more than 15 years. She has a post gradúate degree in culture management and public policie s from“Universitat de Barcelona”,Spain; and has specialized in social media and marketresearchwithintheMaster’sdegree in Communication and Media Receptionat“ Universidad Católica del Uruguay”. Larissa participates in the Endeavor´s Mentoring programme at IEEM Business School at the “Universidad de Montevideo” and has achieveda Program for Management Development (PMD) at the ISEDE Business School of “Universidad Católica del Uruguay”.
In recent years she has taken part in Country Brand international forums and workshops with specialists in NationBranding. She coordiantes the Jeremy Hildreth consultancy for “Redibero Region Image” Project (Ibero-American Network of Trade Promotion Organizations) within the framework of IDB Regional Public Goods programme.
Larissa has worked as a professor of corporate communications and public relations in the Uruguayan Association of Marketing Executives (ADM) and has trainedmanyexecutivesfromcompanies and organizations in their relationship with the media. She also lectures on country branding for the Tourism degree program at the Universidad Católica del Uruguay.
Before joining Uruguay XXI, Larissa was an independent consultant and has provided communication consultancy services including, but not limited to, the Uruguayan Chamber of Commerce and Services, IBM, STORAENSO, BIMBO, FONDATION FORGE, BBVA, ENDEAVOR, and PNUD.
Daniel Valverde Bagnarello has built his career in marketing over 20 years. He holds both a Master in Digital Marketing and a Master in Management from IE Business School, a seat in the British School of Costa Rica's Advisor Committee and most recently, appointed Secretary of the Latin American Country Brands Counsel.
Although he started in advertising, Daniel's career path has led him over the years from a copywriter’s desk at a BBDO network agency, to the commercial director's seat in one of the most successful company holdings in the Central American region devoted to global trade. Along the way he has skilled in the management of multinational marketing teams praising that success in his field lays on two major pillars: The first, embracing data as the main source to spark creative initiatives. And the second, committing to talent development as a KPI.
Currently, Daniel is the Country Brand Director behind "essential COSTA RICA", the country brand that showed the greatest annual growth in America according to the Bloom Consulting Country Brand Ranking 2017/2018. He also leads the country brand's Technical Unit that comprises representatives from Procomer (Costa Rica's TPA), CINDE (IPA), ICT (Tourism Bureau), COMEX (International Trade Bureau) and Costa Rica's Chancellery (Foreign Affairs Bureau).”