Dr Robert Jones,  Associate Professor and Chair, Hospitality and Retail Management Department, Texas Tech University speaks about creating the right foundations, ensuring the have the right foundations to continue with effective marketing and branding.

Rebecca Smith, Director, New Zealand Story explains the New Zealand Brand story and describes how a place brand should have a long term strategy.

Discover what Jose Torres, CEO, Bloom Consulting told our delegates about building place branding strategies and his new book: Nation and City Branding 2.0

Andres Letelier, Executive Director, Creo Antofogasta tells our delegates about the development of Antofogasta,

See what Maris Paula Saenz, Design Strategist, Gensler and Javier Cortes, Studio Director, Gensler have told our delegates about the core experiences to place branding.

Caio Esteves from Places for Us explains how placemaking and building communities has place branding advantages around the world

See what Gonzalo Vilar, Head of Strategy, Bloom Consulting  had to tell our delegates about Bloom Consulting's Country Brand Ranking.

See some incredible social media branding campaigns from previous City Nation Place Awards entries from Clare Dewhirst of City Nation Place.

Leah Chandler, Chief Marketing Officer, Discover Puerto Rico  explains the remarkable recovery story after Hurricane Maria. Nate Huff, Senior Vice President, Miles Partnership then joins Leah to discuss immersive story telling

Bettina Garibaldi, Senior Vice President, Ketchum is joined by Alan Feito Canales, Secretary of Tourism, Country Brand Director and Leah Chandler, Chief Marketing Officer, Discover Puerto Rico  to discuss managing your reputation and its impact on tourism and investment