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Monday September 2nd

Optional Placemaking Tour of Haciena Alsacia

Before the conference officially opens, join fellow delegates for a morning tour of Hacienda Alsacia, a coffee plantation created by the Starbucks Coffee Company to research the future for coffee growing and to explore its impact on the environment and local community. 

City Nation Place Think Tank

Our afternoon session provides a “warm-up” exercise and the opportunity for delegates to learn not only from our expert Think Tank leaders, but also from each other.  Join round table discussions with your colleagues from other cities and nations to hear how other places are approaching emerging challenges and opportunities.  More details to follow.

Welcome Reception

Join us for the official evening Welcome Reception for the City Nation Place Latin America and Caribbean conference and the opportunity to meet and network with all your fellow delegates.

Tuesday September 3rd

City Nation Place Conference Latin America & Caribbean 

  • 09:00


  • 09:15

    Latin America & The Caribbean on the world stage: understanding changing perceptions and developing opportunities

  • 09:35

    The New Zealand Story: Building a place brand strategy with a long-term vision

    • Developing a place brand strategy vs a place marketing campaign
    • Rooting the place brand strategy in core values
    • Setting objectives for your place brand strategy for citizen engagement, and across tourism and economic development
    • How the place brand strategy creates resilience in bad times
  • 10:00

    How to build a place branding strategy fit for today and tomorrow's globalised economy

    • Ideas and inspiration in an exclusive first preview of Jose Torre’s new book: Nation and City Branding 2.0
    • Understanding the key building blocks for a place brand strategy that can engage civic pride, attract talent, drive investment, and develop your tourism economy
  • 10:25

    City brands coming of age: the opportunity across LatAm & the Caribbean

    Around the world, mega-city brands and creative city branding are increasingly taking the lead in attracting investment and tourism.

    • What are the opportunities for cities across the region?  
    • How can country brands and city brands work more effectively together?
    Mariana Mangiarotti
    Mariana Mangiarotti
    Secretary of Innovation, Government of the City of Buenos Aires
  • 11:05


  • 11:45

    After Maria: From Disaster to Recovery to Comeback - Lesson's from Puerto Rico's remarkable recovery story

    • Activating the island and wider Puerto Rico community
    • Telling the real and real-time story to manage the media messaging
    • How bold and the brave ideas deliver effective impact
  • 12:15

    Breakout Sessions

    Join breakout sessions before and after lunch which will provide the opportunity to dig deeper in to specific opportunities and challenges for place branding across Latin America and the Caribbean. Sessions will include:

    • Engaging citizens in your destination management
    • Diaspora engagement: creating ambassadors for economic development
    • Immersive story-telling with Google [for free] led by Leah Chandler from Discover Puerto Rico and Nate Huff from the Miles Partnership
    • Developing digital communication skills for your place branding team
    • Economic development: attracting start-up and entrepreneurial talent led by Patricia Hansen, Investment Commissioner for InvestChile
    • Placemaking: development that contributes to the place brand
  • 15:45


  • 16:10

    Collaborating for place brand development: how public and private sectors can work most effectively together

    • Private sector engagement: a route to long-term stability in place branding strategy?
    • What is the private sector view of the importance of nation, region and city brands?
    • Creating private sector ambassadors for your place brand
  • 16:45

    Sustainability: the key to Latin America and the Caribbean's successful tourism and economic development?

    Marisol Vanegas Pérez
    Marisol Vanegas Pérez
    Secretary of Tourism, State Government of Quintana Roo
  • 17:15

    Closing keynote: Claudia Dobles, First Lady of Costa Rica

    Why Costa Rica has declared its intent to be the world’s first zero-carbon economy by 2050, and how the nation plans to achieve this.

    Claudia Dobles
    Claudia Dobles
    First Lady of Costa Rica
  • 17:30

    Closing drinks