Articles

As you’ll know if you’ve had any experience with place branding, it’s such a strange beast of a discipline that it’s rare to have an unqualified victory. Speaking for myself, I’ve been in the game for 13 years – which might even qualify me as a pioneer in the field –and I often wish I could go back and give my past clients the benefit of my hindsight.

In this long-form blog he explains his concept of “Experience Masterplanning” as a way of linking and integrating place branding and place making and challenges place-branders to get into meaningful conversations with place-makers in order to better understand what they can bring, together, to the creation of better places.

This blog post is about the creation of Place Brand Strategy Books and the benefits they can bring.If you have never seen one you might well be asking what brand strategy books are, who are they for and where they fit into the place brand process?