In this post, our team of place brand practitioners examines what causes some place brand strategies to fall short of some, or all, of their objectives. There’s been little analysis of what can go awry, how to remedy a failing initiative, or avoidthe most common pitfalls altogether.
This is the first in a new series of blog posts for City Nation Place created by leading place brand consultants to share their experience and contribute to the debate about best practice in place branding. At a time of political turbulence in many places around the world, this first blog addresses the topical issue of working effectively with politicians.
The challenges of working effectively with politicians and the politics of organisations
Although the services provided by the meetings industry often go unnoticed, they are a catalyst for economic growth. They have the power to influence how a city is shaped, including who lives there, who works there and who visits year-to-year. What’s more, conferences can determine what other industries flock to the region and ultimately whether long-term investment opportunities will succeed or fail.
Richard Florida’s new book, The New Urban Crisis, explores the forces of inequality that are fraying the fibres of places from Seattle to South Beach, with urban real estate being gobbled up by the global wealthy while children of long-time locals are unable to get into the market. This is a new blueprint for cities who are victims of their own success, and just as pertinent as Rise of the Creative Class was more than a decade ago.
The election of Donald Trump has wide-ranging implications for America’s big cities and their place in the nation and the global economy. A new book by city expert Richard Florida, The New Urban Crisis, explores the forces that propelled Trump to the presidency, and offers plenty of analysis about what’s in store for large urban centers around the globe.
There’s been a lot of talk recently about the important role that city diplomacy has to play – enabling cities to assert their own political identity, shape their own destinies and engage foreign public.
Intrigued, we wanted to dig deeper to find stories that demonstrate the tangible positive impact city diplomacy can have. This is what we discovered.
As we count down to 2017, we’re reflecting on the key insights and actions that emerged from the second City Nation Place Global Forum. What concrete difference can these make to the strategies of Place Brand Leaders as you plan the year ahead? This is the first of a series of short posts.
Over 50 place brand practitioners from all over the world gathered together on the day before this year’s City Nation Place conference to share insights on two key topics – when to initiate or refresh a place brand strategy and how to engage key stakeholders. The Think Tank was led by Dr Keith Dinnie, author of Nation Branding: Concepts, Issues, Practice and editor of the book City Branding: Theory and Cases [both published by Palgrave-Macmillan]. In this report, Giannina Warren, Lecturer in Advertising and Promotional Culture at Middlesex University in the UK, summarises the key findings and insights of the session.
Report topics: When to initiate a place brand strategy When not to prioritise place branding Stakeholder management: