Articles

The WOW Barn

A temporary venue constructed in just 24 hours reclaimed a disused site as a safe space built by and for women and non-binary people and broke new ground in making building sites more inclusive. Learn more here.

Choose Chicago - Chicago Alfresco

Local non-profits were invited to design community spaces on closed roads and sidewalks, with an emphasis on outdoor dining and entertainment, creating bustling micro-community hubs. Learn more here.

City of Arcades

The ‘City of Arcades’ brand was established to create a unique identity for Cardiff’s city centre and to showcase the thriving independent business community through a week of community-led events.

Learn about Cardiff's Award entry for Best Placemaking Initiative 

Route 148 - Your Best Van-life in The Outaouais

Since tourism accommodations are limited, the region has a difficult time attracting visitors – until a new campaign promoted a new tourist route made exclusively for ‘van-life’ enthusiasts.

Learn about The Pontiac, Canada's Award entry for Best Communication Strategy: Tourism

We Don't Do Winter

The campaign promoted their sunny winters with short, snappy ads that depicted different professionals, such as a ski instructor, struggling to do their jobs due to the lack of winter in Tel Aviv.

Learn about Tel Aviv's Award entry for Best Communication Strategy: Tourism

See What All the Fuss is About

Following a year of crises, Minneapolis became perceived as a dangerous, empty destination – a negative narrative the team tackled head on with a campaign to challenge assumptions of the city.

Learn about Minneapolis' Award entry for Best Communication Strategy: Place Brand

BIG reasons to visit Mandurah this summer

The campaign utilised a unique art installation of wooden sculptures as a focal point to showcase Mandurah’s natural beauty and biodiversity, encouraging visitors to explore further.

Learn about Mandurah (Western Australia)'s Award entry for Best Communication Strategy: Tourism

Let's Do London 2022

This campaign struck the balance between representing iconic London to satisfy first-time visitors with unexpected London that would entice people back in order to create a unique ‘London feeling.’

Learn about London's Award entry for Best Communication Strategy: Tourism

OutHorse Your Email

Addressing an ‘always-on’ style of working that left people burnt out, this campaign invited people to have a distraction-free holiday in Iceland and used horses to write their out of office email for them.

Learn about Iceland's Award entry for Best Communication Strategy: Tourism

An Oasis of Art

The team raised awareness of lesser-known art and artists to promote the destination as an oasis for arts-and-culture lovers, including an app that helped visitors discover outdoor public art installations.

Learn about Greater Palm Springs, California's Award entry for Best Communication Strategy: Place Brand

Fiji: Where Happiness Comes Naturally

Fiji regularly tops the survey for the happiest country in the world. The new positioning highlights Fiji as more than a postcard destination, instead showcasing a genuine perspective on happiness.

Learn about Fiji's Award entry for Best Communication Strategy: Tourism

Limitless Cape Town

Cape Town addressed the barriers preventing differently-abled visitors from enjoying attractions and experience, positioning Cape Town as truly limitless due to the inclusivity of its tourism offer.

Learn about Cape Town's Award entry for Best Communication Strategy: Tourism