Ottawa Tourism - The Unofficial Museums Campaign
Learn about Ottawa's Award entry for Best Placemaking Initiative
Learn about Ottawa's Award entry for Best Placemaking Initiative
A temporary venue constructed in just 24 hours reclaimed a disused site as a safe space built by and for women and non-binary people and broke new ground in making building sites more inclusive. Learn more here.
Local non-profits were invited to design community spaces on closed roads and sidewalks, with an emphasis on outdoor dining and entertainment, creating bustling micro-community hubs. Learn more here.
The ‘City of Arcades’ brand was established to create a unique identity for Cardiff’s city centre and to showcase the thriving independent business community through a week of community-led events.
Learn about Cardiff's Award entry for Best Placemaking Initiative
Since tourism accommodations are limited, the region has a difficult time attracting visitors – until a new campaign promoted a new tourist route made exclusively for ‘van-life’ enthusiasts.
Learn about The Pontiac, Canada's Award entry for Best Communication Strategy: Tourism
The campaign promoted their sunny winters with short, snappy ads that depicted different professionals, such as a ski instructor, struggling to do their jobs due to the lack of winter in Tel Aviv.
Learn about Tel Aviv's Award entry for Best Communication Strategy: Tourism
This comic ad enlisted tennis legend Roger Federer alongside Trevor Noah to showcase the awe-inspiring beauty of Switzerland and to encourage visitors to travel slower to see the sights.
Learn about Switzerland's Award entry for Best Communication Strategy: Tourism
Following a year of crises, Minneapolis became perceived as a dangerous, empty destination – a negative narrative the team tackled head on with a campaign to challenge assumptions of the city.
Learn about Minneapolis' Award entry for Best Communication Strategy: Place Brand
The campaign utilised a unique art installation of wooden sculptures as a focal point to showcase Mandurah’s natural beauty and biodiversity, encouraging visitors to explore further.
Learn about Mandurah (Western Australia)'s Award entry for Best Communication Strategy: Tourism
This campaign struck the balance between representing iconic London to satisfy first-time visitors with unexpected London that would entice people back in order to create a unique ‘London feeling.’
Learn about London's Award entry for Best Communication Strategy: Tourism
Addressing an ‘always-on’ style of working that left people burnt out, this campaign invited people to have a distraction-free holiday in Iceland and used horses to write their out of office email for them.
Learn about Iceland's Award entry for Best Communication Strategy: Tourism
The team raised awareness of lesser-known art and artists to promote the destination as an oasis for arts-and-culture lovers, including an app that helped visitors discover outdoor public art installations.
Learn about Greater Palm Springs, California's Award entry for Best Communication Strategy: Place Brand
Fiji regularly tops the survey for the happiest country in the world. The new positioning highlights Fiji as more than a postcard destination, instead showcasing a genuine perspective on happiness.
Learn about Fiji's Award entry for Best Communication Strategy: Tourism
Cape Town addressed the barriers preventing differently-abled visitors from enjoying attractions and experience, positioning Cape Town as truly limitless due to the inclusivity of its tourism offer.
Learn about Cape Town's Award entry for Best Communication Strategy: Tourism
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