Climate Action 101 for place managers
No destination will be spared from the impacts of climate change, but every destination has the potential and the responsibility to be part of the solution. Here are ten tips to get you started.
No destination will be spared from the impacts of climate change, but every destination has the potential and the responsibility to be part of the solution. Here are ten tips to get you started.
Stefan Hawes, VP of Global Marketing for Destination Vancouver, explores how destinations should be responding to the emergence of Generative AI technologies and the importance of being more innovative in your place marketing.
For 45 years, the team at The Bahamas Ministry of Tourism, Investments and Aviation has been connecting visitors to residents for a truly authentic experience. Bernadette Bastian, the Ministry’s General Manager and the driving force behind the People-to-People programme, joined us to talk about how they’re transforming tourists into temporary locals and creating lasting memories that unite residents and travellers.
Houston needed a brand that would be inclusive of all industries - and it needed to reflect the community's sentiment too. Discover how Houston's brand unification project ensured that all stakeholders are working in alignment and towards a common goal – to further enhance Quality of Place.
Fiji’s stunning landscape has never been in question – but you need more than beautiful beaches to stand out from the crowd in an era of overwhelming competition for attention. Recognising that tourists were looking for more authentic travel experiences and that the Fijian need for storytelling was deeply rooted in their culture, Tourism Fiji set out to overhaul their strategy – and in the process, were named winners at the City Nation Place Awards for their efforts.
MMGY Global's Sam Hancock joins South African Tourism's Kgomotso Ramothea to unpack how you can successfully deliver on destination storytelling through a balance of touchpoints within the transformation of digital distribution channels.
CrowdRiff's Kash Miah delved into the latest social media trends that directly impact your destination marketing to ensure your strategies and tactics are fit for purpose.
Climate change will affect every destination and community, but it will do so unequally. Some will be better placed to adapt than others. What are the implications of this and how can we take steps to ensure no destination is left behind?
Accessibility is no longer a mere legal obligation – it’s a strategic imperative for destinations. Don’t miss this presentation from Richard Veal at Simpleview to understand how you can prioritise accessibility and tap into a larger market segment, whilst boosting growth and demonstrating your commitment to social responsibility.
It is always a privilege to join delegates from around the world at City Nation Place Global to discover how cities, regions, and nations are redefining what success looks like in place branding and place marketing. With two hundred delegates in attendance, and speakers from every continent representing more than twenty places, this year was no exception.
After lockdown, Madeira Promotion Bureau took the opportunity to rethink their strategy and adapt their offer to the new and constantly evolving demands of a post-pandemic world. Discover how their place brand provided the foundation for the success of their strategy.
Successful community-based tourism (CBT) marketing campaigns rely on the collaboration of the agency with local communities and trade partners. Trove's Hallie Milstein shares insights from their practised methodology for establishing working relationships, because tourism marketing entails building trust and the application of stakeholder groups.
The rapid development of new technologies like generative AI and virtual reality are fundamentally altering the ways that we live, work, and play. But what role do they play in the future of place branding and place marketing?
The economic and tourism development team in New Orleans are collaborating to create a more balanced place economy. Discover what the secret is to their successful collaboration as GNO Inc's Josh Tatum and New Orleans & Co's Kevin Ferguson outline their strategy in more detail.
At City Nation Place UK 2023, it was wonderful to hear how many places are finding new ways to work with their stakeholders, their citizens, and their neighbouring cities and regions. Discover how UK cities, regions, and nations are re-inventing their strategies as we explore the key takeaways from this year's conference.
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