2017 City Nation Place Global Speakers
David is Founding Director of Global Cities, a niche consultancy providing advice on the business of cities. Global Cities provides thought-leadership on cities and globalisation, helping cities to examine economic, demographic, and technological trends and position themselves in global markets. He has experience in delivering major projects with cities across multiple international markets, including many high visibility cultural and brand initiatives for London. He is the co-author of paper with the British Council on the Soft Power of Cities, and with the OECD on trends within tourism, technology and placemaking.
David is a guest lecturer at the University of Southern California, a guest Faculty Member on City Making at the Lee Kwan Yew School of Policy Making, an expert for the European Best Place Institute, expert contributor for the Urban Land Institute, a Global Fellow of the British Foreign Policy Institute, and in 2014 he was recognised as a Young Leader by the World Cities Summit in Singapore.
Malcolm Allan is the founder and managing director of Placematters Limited (established 2012) a consultancy specialising in place and destination brand strategy. Malcolm qualified and practised as a town planner, urban designer and development economist and, since 2002, when he established the world’s first specialist place brand agency – “Placebrands”, has specialised in developing brand strategies for tourist destinations and attractions, retail-led mixed use developments, and for town and city centre regeneration initiatives, and brand strategies for development agencies.
Since 2012 Malcolm has worked on tourism, city, city region and city centre brand strategies in Canada, Ireland, the UK, and real estate strategies in the UK, Ireland and Slovakia. He recently co-created the brand proposition for the “Wild Atlantic Way”, the world’s longest tourism driving route (2500km) along the west coast of Ireland. Currently he is working with Jose Torrres to develop Marca Pais Paraguay, the national brand strategy for Paraguay.
Malcolm regularly blogs for City Nation Place and the Place Brand Observer and is a regular speaker on place brand strategy at conferences around the world.
As Vice President with the Ontario Investment Office, Clare leads new business development and marketing initiatives. She inspires business leaders – at home and abroad – sharing Ontario’s value proposition and supporting them at every step of the investment process.
With deep business development and marketing expertise, cultivated through fifteen years with the provincial government focused on Ontario’s economy, in addition to prior private sector experience in the technology space, Clare is passionate about Ontario’s place in the world.
Bringing a global perspective to the OIO following international assignments, Clare is now based in Toronto with her husband Michael and their 3 children.
In his role at Hull 2017, Phil leads on all aspects of marketing and community engagement, including the development of our learning and volunteer programmes.
The ambition to bring 1 million extra visitors to Hull throughout the year will be in part driven by high profile national and international marketing activity designed to change perceptions of the city on a global stage. Working to promote 365 days of artistic programme the team will tell the story of a city in change as we journey towards delivering this iteration of the UK City of Culture project.
With responsibility for increasing cultural participation amongst local residents and engaging over 4000 volunteers, Phil will ensure that all aspect of Hull 2017’s work over the next two years leaves a lasting and tangible legacy for the city. Working with a range of partners from schools, colleges, creative businesses, health groups, local tourism and training bodies, we will ensure Hull delivers on the promise set out in the original bid put forward in 2013.
Phil joined the Hull 2017 team after a decade running a leading UK youth marketing and research agency, established in 2006 at the age of 16 as part of a Young Enterprise Company Programme. Phil was also a volunteer on the Hull 2017 bid team.
Founder and CEO of Future Places (www.futureplaces.com), an independent consulting company based in Barcelona that specializes in creating strategies for the positioning and competitiveness of places and destinations worldwide, Juan Carlos is a renowned international expert in the corporate and place strategy, branding and promotion field.
He has been, for many years, advisor to the City Council of Barcelona and other city organizations and institutions and has also provided strategic consulting services to many cities, regions and countries worldwide including Western Europe, Eastern Europe, the Russian Federation, the US, Latin America, Northern Africa and the Middle East.
Juan Carlos is a founding member of ‘Barcelona Global’, a private, independent and not-for-profit civil society platform made up of business leaders, professionals and entrepreneurs committed to Barcelona and its future; founding member and member of the board of the International Place Branding Association (IPBA); member of the advisory board of CityNationPlace, member of the advisory board of the Global Cultural Districts Network (GCDN); expert member of Best Place – The International Place Branding and Marketing Institute; member of Phønix – The International Place Branding Panel and of the ‘Observatorio de Marca e Imagen País’, and collaborates and participates in different panels, forums and programs and projects with different multilateral and international organizations such as the EU, the UNDP, the World Bank, the UNWTO or the Inter-American Development Bank.
Graduated in Economics and Business Administration at the University of Barcelona with specialization studies in international marketing at New York University, has been Director for Spain and Latin America at Placebrands, Brand Strategy Services Director at FutureBrand in Madrid, Director of Strategy Consulting Services at Coopers & Lybrand and KPMG, Director of the Catalan International Promotion Agency in New York and responsible for international marketing projects at the Barcelona’92 Organizing Olympic Committee.
Frequent speaker in different international seminars and forums, Juan Carlos is author of many corporate and place branding articles for different journals and magazines and collaborates as visiting professor and expert with different international universities and schools.
Julie Chase is the Vice President and Chief Marketing Officer for the Austin Convention and Visitors Bureau where she joined in 2012 after serving as Tourism Director for the State of Texas since 2003.
In her role, Julie oversees the bureau’s marketing, public relations, tourism, strategic alliances, music, and film initiatives promoting Austin nationally and internationally as a destination. While at the bureau, Julie has helped make Austin a top destination generating record visitation, travel spending, and award-winning innovative marketing and travel partnerships. She also serves on the Austin Air Services Task Force, working with local business leaders to advance aviation transportation to the city.
Mike Duffin is a senior advisor in the U.S. Department of State’s Bureau of Counterterrorism and Countering Violent Extremism. He coordinates U.S. government engagement with and through the Strong Cities Network. Duffin started at the State Department as a Presidential Management Fellow and is a recipient of the Franklin Award and the Meritorious Honor Award. He earned advanced degrees in journalism from Northwestern University, public diplomacy from the University of Southern California, and international public policy from Johns Hopkins University.
A futurist, strategist and frequent keynote speaker, Chris leads a team that has completed more than 100 visioning, strategy, planning, policy and branding projects for destinations and cities around the world. Chris holds a Masters degree in Studies of the Future, is an adjunct instructor in placemaking for New York University and is a member of the Project for Public Space’s Leadership Council, the Urban Land Institute and Destination Marketing Association International. In 2013, Chris was recognized as the place branding “Thought Leader of the Year” at the World Sense of Place Summit for his development of place branding methodologies.
Isabella Falco is an international advertising creative and communications expert with an MA in Cinema Studies from New York University and a BA in Comparative Literature from Randolph College. Her strength lies in planning and executing corporate image communications campaigns, especially those designed to launch new brands, services or products. Feminist writer and editor, she has also successfully entered the competitive fields of mass media, social projects and public service. Today she is better known for having led the successful launch of the Peru Country Brand. Her next challenge is to move the Peru brand up the ranking of destination brands into the top twenty worldwide.
Mary has worked on award-winning pieces of business at major agencies including Partners BDDH, Euro RSCG London, Ogilvy & Mather and Cheil Worldwide before joining M&C Saatchi. She has a wealth of global, governmental and B2B experience -including both Tourism and FDI business. Mary’s background is highly integrated and she specialises in delivering agile ideas which flex across channels working on brands including Samsung, Unilever, the Bahrain EDB and the NHS . She was proud to be a 2016 and 2017 judge of the Entrepreneur of the Year Category of the prestigious National Business Awards
Chris Gottlieb and his team develop and implement a global strategy which positions London with key audiences to attract investment and visitor spend which creates jobs and growth today, and to build London’s international reputation for tomorrow.
Chris has a vast experience across branding, reputation and communications and directs a number of different departments within London & Partners including Business and Leisure Marketing, Communications, Education and Culture.
Chris previously worked as Director of Communications at the charity Oxfam. Before Oxfam, he was at the BBC for nine years where he held a variety of posts including a position on the Television and Journalism Boards as Director of Marketing, Communications and Audiences.
Whilst at the BBC, Gottlieb led the rebranding of BBC News, across local, national and global output. Prior to the BBC, Gottlieb worked at Thomson Holidays (now TUI UK) as Group Advertising Manager and at J Walter Thompson earlier in his career.
Chris Gottlieb has a BA in English and French from Southampton University and is an alumni of London Business School's Senior Executive Programme.
With a degree in International Business from Grenoble Graduate School of Business, Vilma has spent the last decade developing creative industries across New York, Chicago, London and Dubai. She joined Alserkal Avenue in 2011 and in her time with the organisation, she has been instrumental in its evolution and responsible for overseeing the Avenue’s physical expansion in 2015 as well as the inauguration of Concrete in 2017. Vilma also launched Alserkal Programming in 2015, and Alserkal Residency in 2017, affirming the organisation’s commitment to the development of arts and culture in the region. She has been a vocal supporter of growing a creative economy, and a strong advocate for its importance in social development and identity within the MENASA region. Vilma serves on the advisory boards of the Global Cultural Districts Network and the Jean-Paul Najar Foundation. Vilma is currently pursuing an Executive MSc in Sustainable Urban Development at the University of Oxford, UK.
In his daytime job Peter is managing director of Eindhoven Marketing, the organisation responsible for the place branding and marketing of Eindhoven region, named Eindhoven365. He also has a big passion for Estonia and decided as an early e-Resident to create value to support the country in marketing and promoting their ambitions to a greater and relevant global audience. He became overnight a superstar in Estonia thanks to his ESTonishing pro bono and open-source marketing concept which received strong public support and became formally accepted by the authorities.
Rick is a Singaporean place branding consultant who works on many aspects of brand Singapore, and also advises foreign governments on their country brands and soft power. He is on the Marketing Advisory Panel advising the Singapore Tourism Board on its brand strategies. As Adjunct Editor at the Centre for Liveable Cities, he has authored the reports of the World Cities Summit’s Mayors Forum and Young Leaders Symposium since 2014, in Singapore, New York and Suzhou.
He is the author and editor of 30 books, including “Brand Singapore: Nation Branding After Lee Kuan Yew, In A Divisive World” (2017), which has an earlier edition published in Chinese translation in China. His other publications cover aspects including Singapore’s national economic strategy, quality of life, investment in lifelong learning, and policies on energy, public housing and security. He has spoken on brand Singapore at Chicago University, Harvard and MIT in the USA, as well as at Shanghai, Melbourne and Tokyo.
He was previously an editor and regular columnist with the Singapore newspaper The Straits Times. As Head, Global Media Relations and Strategic Planning at the Singapore Economic Development Board, he led a team to devise the “global entrepolis” brand concept for Singapore. As Head, Public Affairs (Southeast Asia) at the communications consultancy Hill & Knowlton, his work for the Singapore government included the global launches of Gardens by the Bay (futuristic public gardens), National Gallery Singapore (a museum of Singaporean and Southeast Asian art) and Fusionopolis (a research and development precinct).
As the son of Ted Levine, founder of Development Counsellors International, Andy was introduced to the world of economic development and travel marketing at birth. Since joining the firm in 1991, Andy has helped launch the company into a new era, advancing the quality of client work performed, growing the number of staff and adding to the range of client services offered.
He developed and continues to direct DCI's "Winning Strategies in Economic Development Marketing." First conducted in 1996, this ongoing survey of corporate executives with site selection responsibilities has emerged as a valuable tool for economic developers seeking to understand the "customer's perspective" on what works in economic development marketing.
Andy authors a monthly “Marketing Places” column for Forbes.com that has drawn over 100,000 readers. He also hosts “The Project: Inside Corporate Location Decisions,” a podcast that provides a behind-the-scenes look at company location and expansion announcements.
Linda assumed office at Brand South Africa on 6 January 2016, she concluded a decade long tenure as South African Tourism’s Country Manager in France in 2014. During this time, she was key to South Africa’s efforts to position the country as a destination of choice for French tourists in particular and European tourists in general. Between 2000-2005, Linda held the position of Global Communications and Marketing Manager at the Societe Generale Investment Bank in France and was responsible for the implementation of the Bank’s communications and marketing strategy in Europe, Asia and the Americas. Linda has also served the country as a diplomat in Paris in the early 2000s.
Lior Meyer is the Deputy CEO and Director of Marketing & Communications at Tel Aviv Global, the international promotional, economic development and tourism corporation of the City of Tel Aviv. Focusing on telling Tel Aviv's story to the world and harnessing its international brand in order to attract talent, tourism, investment and events, Lior leads a team of media and marketing professional specializing in branding, marketing communications, international press and new media. Working together with national, private and city partners, Tel Aviv has managed over recent years to transform its global image and position itself as a diverse and dynamic world-class brand, through focusing on tech innovation and its urban-beach vibe. Lior joined Tel Aviv global 5 years ago and holds a BA in international relations and MA in political marketing.
Dimitrios Michelogiannis is the Regional Vice Governor for Development of the island of Crete.
He is the project manager of the EU funded Integrated Terittorial Investment of the Region of Crete on the UNESCO Designated Sites of Crete (1/4 of the island is designated by UNESCO). He is equally part of the team of the Region of Crete that is working on the tourism promotion of the island and also a Board of the Samaria National Park Management Body.
As the Vice Governor for Development Dimitrios is heavily focusing his work on the enhancement of the cultural heritage of Crete and on creating synergies around the various monuments and natural sites of the island. The projects that he is managing all aim the sustainable development of Crete through the prisme of cultural tourism.
He is a lawyer by profession, he holds an LLM on International Legal Studies from the University of Athens and a Master 2 Recherche on Environmental Law from Paris 1 Panthéon Sorbonne- Paris 2 Panthéon Assas.
Born and raised in New York City, Daniella is a fast-talker who enjoys navigating international cities with the same proficiency as she does the NYC Subway. Her professional and personal experiences can be drilled down to two words: Digital Traveler. Daniella began her career in destination marketing by managing the North American marketing and sales activities for a portfolio of international destinations, hotels and convention centres.
Daniella directs digital strategy and tactical marketing programs for DCI’s destination clients. She has grown DCI’s digital influencer database to include more than 350 influencers and travel bloggers, and has developed a rigorous qualification process for vetting new influencers and negotiates influencer marketing contracts on behalf of the company’s destination clients. Prior to joining DCI, Daniella worked for the digital brand strategy consulting firm, L2inc, where she conducted digital strategy for consumer and luxury brands, invaluable experience that she has been able to transfer to destination clients.
Daniella earned her MBA in marketing and brand strategy from New York University Stern School of Business, and vows to continue to plug this in her bio until she’s finished paying off her graduate loans in 2036.
MBA speaks fluent Italian, German, and English. At iambassador, Nicholas is responsible for marketing the iambassador brand, expanding and strengthening client and influencer relations, developing iambassador’s education services as well as longer term business strategies. He spent five years at the Emilia Romagna Tourist Board where he was responsible for Digital PR and International Online Media Relations. While there, Nicholas developed the award-winning Blogville project, which is now in its sixth year.
Nicholas has delivered presentations at amongst others, ITB Berlin, WTM London, WTM Cape Town, TTG Rimini, BIT Milano, Social Travel Summit and the World Tourism Forum. He hosts workshops and seminars at Universities and DMOs where he shares the latest marketing strategies and experiences from his daily work and projects.
Daniela Montiel is a Strategy and Partnerships Coordinator at Marca Chile, a public-private foundation that manages Chile’s country brand. She proposes strategy and establishes partnerships which aim to position Chile’s nation brand internationally and provide support for international efforts carried out by members of the public and private sectors. Prior to this she spent six years developing communication strategy for economic development projects at the United Nation’s Economic Commission for Latin America and the Caribbean. She holds a master’s degree in public diplomacy from the University of Southern California and a bachelor’s degree in literature from Loyola Marymount University. Originally from California, she is currently based in Santiago de Chile.
Matt is Deputy Managing Director of the Ipsos MORI Reputation Centre in London and a member of Ipsos MORI’s UK Public Affairs Management Board.
Previously Head of Research at Echo Research Ltd and Ebiquity plc, Matt has specialised in reputation, brand and communications for 15 years. In this time he has worked with clients from a wide range of public and private sectors, including some of the most admired businesses across Europe and Russia, the USA and the Middle East, as well as nation states.
Inga Hlín Pálsdóttir has played key role in the branding and promotion of Iceland for over a decade, the last seven years as the Director of Visit Iceland and Creative industries at Promote Iceland.
Promote Iceland aims to enhance Iceland‘s good image and reputation, to support the competitive standing of Icelandic industries in foreign markets, to attract foreign tourists and investments to the country, and assist in the promotion of Icelandic culture abroad.
Before joining Promote Iceland, Inga worked for the Trade Council of Iceland and was a part of a task force for the Prime Ministry on the Iceland brand. She has been in charge of the award winning public/private marketing initiative Inspired by Iceland from the beginning in 2010. She is on the board of NATA – North Atlantic Tourism Association and is a part of the reference group to the Nordic Council of Ministers on Nordic profiling and branding.
Inga Hlín Pálsdóttir has written articles and had presentations at various occasions around the world on Iceland both in relation to place branding, nation branding, tourism, marketing and creative industries.
Future Place Leadership is a Nordic management consultancy specialising in the development, innovation and marketing of places, working on place branding, talent attraction and investment promotion, smart cities and sustainability. Partel-Peeter says that the team’s mission is to make places more attractive, connected and sustainable for people and business by helping them to turn the grand challenges of our time into opportunities.
Berlin is a place where ideas spread faster. With more than 500 new tech companies per year and a higher annual economic growth rate compared to the German average, Berlin proves to be a breeding ground for creative ideas and an ongoing success story.
Henning’s job is to deliver the reason why Berlin is a perfect place to work and live or as he calls it: “setting emotional bookmarks”. Entering the business development agency Berlin Partner for Business and Technology in 2013, he is heading the place marketing unit, which encompasses brand management, place branding and marketing services for the “Berlin” brand since 2014.
Henning has a strong background in international marketing and branding as well as public relations with a master’s degree in sociology and communication sciences.
Joanne has been the chief executive of Manchester City Council since April2017. She was previously chief executive of Wakefield Metropolitan BoroughCouncil, where she held the top post from 2008.
Her career started in local government as an apprentice with Birmingham CityCouncil at 16 and has a strong track record in transforming public servicesand delivering major regeneration initiatives such as the Hepworth GalleryWakefield and Parkhill Housing in Sheffield.
Joanne has also previously worked as Director of Housing at Kirklees Council and Executive Director with responsibility for housing, communities and adult care services at Sheffield City Council. She has a long standing career in housing and local government and is a Fellow of CIH and a regular contributor to Inside Housing. Joanne is a Trustee of the We Love Manchester Emergency Fund,established in the wake of the Manchester Arena attack, to provide financial support to victims and families affected.
Joanne was awarded the OBE for services to local government in 2009.
George W. Stone is editor of National Geographic Traveler magazine. An avid explorer and passionate storyteller, Stone views travel as a tool for transformation and connecting with other cultures and sees travel content as “inspiration for exploration.” These principles guide his editorial mission. George drives Traveler’s editorial strategy and leads a team of expert travel storytellers who craft National Geographic visual and narrative content across platforms.A National Geographic Traveler writer and editor for 18 years, Stone has written and edited articles that have received awards from the North American Travel Journalists Association and the Society of American Travel Writers (Lowell Thomas Award). Stone has developed print and digital feature platforms that have extended the magazine’s reach to new audiences, built and strengthened relationships with industry partners, and advanced the magazine’s mission to empower readers to explore the world with curiosity, openness, and an appetite for adventure. Stone is author of two books for the National Geographic Society: a history of Celts and Vikings (From Mist and Stone) and a chronicle of natural disasters (Raging Forces: Life on a Violent Planet).
Gemma Suñer is the Online Marketing Manager of the Costa Brava Girona Tourist Board in Spain. #inCostaBrava and #inPyrenees are some of the most innovative destinations when it comes to relationships with content creators, and were home of TBEX 2012 and 2015, where Gemma leaded the organisation of the programs for bloggers around the conference. She leaded the organisation of more than 60 blog trips and other innovative projects such as Instagram Your City or Resident Bloggers. In cooperation with Emilia Romagna and iAmbassador she was part of the organising team of #EuroFoodTrip, one of the most innovative destination digital marketing campaigns.
Petra Theman (1973), Director of Public Diplomacy at the Ministry for Foreign Affairs of Finland, is a hardware store & film geek. She has served as a diplomat in various posts at the Ministry but also escaped the life of a civil servant for five years to start Audiovisual Finland, an export promotion association assisting production companies. Before entering the diplomatic career she was a Public Relations and Communications Manager at Tellabs,Inc. Petra has two teenage daughters and two teenage bonus sons.
Jose Filipe Torres
Bloom Consulting - CEO
Expert in Nation Branding
For the last 13 years, Mr. Torres has been advising countries in the field of strategy and branding, working directly with heads of state, directors of National Tourism Organizations and Investment Promotion Agencies, spread across five continents.
Moreover,Mr. Torres collaborates with the OECD and the World Economic Forum in matters concerning nation branding.
In 2011, his company initiated Bloom Consulting Country Brand Ranking.
Most recently, Bloom Consulting together with Digital Demand – D2© an analytical Software released the Digital Country Index.
The Index measures the appeal of 245 countries in the digital world.
Jessica has been a key part of M&C Saatchi for over 12 years. She combines a specialist FDI communications skillset with deep governmental, B2B and international expertise. Some highlights include: over 10 years of partnership with the Bahrain Economic Development Board; working with the Government of South Australia and Invest Georgia; developing the Tourism proposition for the Kingdom of Bahrain; Airbus Defence & Space; Telstra Global and Siemens. Jessica has also held senior marketing positions at key UK Government organisations where she was responsible for developing business engagement strategies for over 4 years.
Anupam Yog is a global strategist and entrepreneur with experience in competitive positioning of countries, cities, destinations and places. Passionate about urban innovation, Anupam is involved with a portfolio of businesses and community initiatives that are at the forefront of design-led, technology-enabled placemaking.
In a career spanning nearly two decades, Anupam has held leadership roles in high growth environments across the public, private & social sectors. He has crafted and implemented global campaigns for Brand India, most notably at the World Economic Forum in Davos, successfully positioning India as the “fastest growing free market democracy”; for Brand London in Beijing, Mumbai and Delhi; and led economic diplomacy & investment marketing initiatives in the UK, EU, USA, Japan, Brazil, China and ASEAN. He has also successfully helped launch Virtuous Retail, an institutional shopping centre developer that owns and operates a portfolio of ~ 6 million square feet of branded, community focused, new age shopping centres in major Indian cities.
Anupam was recognized as one of India’s leading urban innovators by Metropolis, World Association of Major Metropolises in “Indian Cities: Managing Urban Growth”. He has been invited to share his vision of alternative urban futures at SAIS – The Johns Hopkins University and the World Bank in Washington DC. He has co-developed and teaches, as guest faculty, an executive education course on inclusive citymaking at the Lee Kuan Yew School of Public Policy in Singapore. He is an also active member of the Urban Land Institute and Future Agenda, the world's largest open foresight initiative.
EmrahYucel is a world-renown branding expert and designer based in Los Angeles, USA. Through his two highly-decorated companies, Iconisus and I Mean It Creative; he offers motion picture advertising and destination branding services, respectively.
Holding a Master's degree in Art, Design, and Architecture, Yucel was selected the “Graphic Designer of the Year" at the age of 21. His eye-catching designs for famous Broadway plays led him to become one of the most sought-after creatives in Hollywood. The list of his campaigns for famous Hollywood projects includes, but not limited to: Kill Bill, Frida, Avatar, American Horror Story, Fifty Shades of Gray among others.
In 2001, EmrahYucel co-founded Iconisus, an agency providing visual design, advertising, and branding services to major Hollywood studios and TV networks.
In 2008, he founded I Mean It Creative, an independent consultancy, specializing in advertising, strategic brand consulting, and destination branding. Believing that “Great brands are exceptional storytellers, and great branding is exceptional storytelling,” Yucel’s story-based approach to destination branding became a quick hit. He created the ‘Turkey: Home’ campaign for the Turkish Ministry of Tourism, which has been running since 2013. He also created the destination brand campaigns for the City of Gaziantep and the City of Izmir. Emrah and his team also delivered destination branding projects all around the world such as Big Island in Hawaii, Leiki Free Trade Zone in Nigeria, Kenya Free Trade Zone.
Among the many prestigious awards Yucel received are; Key-Art Awards, PromaxBDA Awards, Webby Award, Sunset Billboard Award. In 2009, he and his team were awarded the "Designer of the Year" by International Design Awards.
Yucel is a highly sought-after speaker, who recently gave a keynote speech at United Nations WIPO in Geneva Switzerland in the Intellectual Property Day.
Yucel currently resides in Los Angeles.