City Nation Place Global Speakers
Malcolm Allan is the founder and managing director of Placematters Limited (established 2012) a consultancy specialising in place and destination brand strategy. Malcolm qualified and practised as a town planner, urban designer and development economist and, since 2002, when he established the world’s first specialist place brand agency – “Placebrands”, has specialised in developing brand strategies for tourist destinations and attractions, retail-led mixed use developments, and for town and city centre regeneration initiatives, and brand strategies for development agencies.
Since 2012 Malcolm has worked on tourism, city, city region and city centre brand strategies in Canada, Ireland, the UK, and real estate strategies in the UK, Ireland and Slovakia. He recently co-created the brand proposition for the “Wild Atlantic Way”, the world’s longest tourism driving route (2500km) along the west coast of Ireland. Currently he is working with Jose Torrres to develop Marca Pais Paraguay, the national brand strategy for Paraguay.
Malcolm regularly blogs for City Nation Place and the Place Brand Observer and is a regular speaker on place brand strategy at conferences around the world.
In his role at Hull 2017, Phil leads on all aspects of marketing and community engagement, including the development of our learning and volunteer programmes.
The ambition to bring 1 million extra visitors to Hull throughout the year will be in part driven by high profile national and international marketing activity designed to change perceptions of the city on a global stage. Working to promote 365 days of artistic programme the team will tell the story of a city in change as we journey towards delivering this iteration of the UK City of Culture project.
With responsibility for increasing cultural participation amongst local residents and engaging over 4000 volunteers, Phil will ensure that all aspect of Hull 2017’s work over the next two years leaves a lasting and tangible legacy for the city. Working with a range of partners from schools, colleges, creative businesses, health groups, local tourism and training bodies, we will ensure Hull delivers on the promise set out in the original bid put forward in 2013.
Phil joined the Hull 2017 team after a decade running a leading UK youth marketing and research agency, established in 2006 at the age of 16 as part of a Young Enterprise Company Programme. Phil was also a volunteer on the Hull 2017 bid team.
Founder and CEO of Future Places (www.futureplaces.com), an independent consulting company based in Barcelona that specializes in creating strategies for the positioning and competitiveness of places and destinations worldwide, Juan Carlos is a renowned international expert in the corporate and place strategy, branding and promotion field.
He has been, for many years, advisor to the City Council of Barcelona and other city organizations and institutions and has also provided strategic consulting services to many cities, regions and countries worldwide including Western Europe, Eastern Europe, the Russian Federation, the US, Latin America, Northern Africa and the Middle East.
Juan Carlos is a founding member of ‘Barcelona Global’, a private, independent and not-for-profit civil society platform made up of business leaders, professionals and entrepreneurs committed to Barcelona and its future; founding member and member of the board of the International Place Branding Association (IPBA); member of the advisory board of CityNationPlace, member of the advisory board of the Global Cultural Districts Network (GCDN); expert member of Best Place – The International Place Branding and Marketing Institute; member of Phønix – The International Place Branding Panel and of the ‘Observatorio de Marca e Imagen País’, and collaborates and participates in different panels, forums and programs and projects with different multilateral and international organizations such as the EU, the UNDP, the World Bank, the UNWTO or the Inter-American Development Bank.
Graduated in Economics and Business Administration at the University of Barcelona with specialization studies in international marketing at New York University, has been Director for Spain and Latin America at Placebrands, Brand Strategy Services Director at FutureBrand in Madrid, Director of Strategy Consulting Services at Coopers & Lybrand and KPMG, Director of the Catalan International Promotion Agency in New York and responsible for international marketing projects at the Barcelona’92 Organizing Olympic Committee.
Frequent speaker in different international seminars and forums, Juan Carlos is author of many corporate and place branding articles for different journals and magazines and collaborates as visiting professor and expert with different international universities and schools.
Julie Chase is the Vice President and Chief Marketing Officer for the Austin Convention and Visitors Bureau where she joined in 2012 after serving as Tourism Director for the State of Texas since 2003.
In her role, Julie oversees the bureau’s marketing, public relations, tourism, strategic alliances, music, and film initiatives promoting Austin nationally and internationally as a destination. While at the bureau, Julie has helped make Austin a top destination generating record visitation, travel spending, and award-winning innovative marketing and travel partnerships. She also serves on the Austin Air Services Task Force, working with local business leaders to advance aviation transportation to the city.
Mike Duffin is a senior advisor in the U.S. Department of State’s Bureau of Counterterrorism and Countering Violent Extremism. He coordinates U.S. government engagement with and through the Strong Cities Network. Duffin started at the State Department as a Presidential Management Fellow and is a recipient of the Franklin Award and the Meritorious Honor Award. He earned advanced degrees in journalism from Northwestern University, public diplomacy from the University of Southern California, and international public policy from Johns Hopkins University.
Isabella Falco is an international advertising creative and communications expert with an MA in Cinema Studies from New York University and a BA in Comparative Literature from Randolph College. Her strength lies in planning and executing corporate image communications campaigns, especially those designed to launch new brands, services or products. Feminist writer and editor, she has also successfully entered the competitive fields of mass media, social projects and public service. Today she is better known for having led the successful launch of the Peru Country Brand. Her next challenge is to move the Peru brand up the ranking of destination brands into the top twenty worldwide.
In his daytime job Peter is managing director of Eindhoven Marketing, the organisation responsible for the place branding and marketing of Eindhoven region, named Eindhoven365. He also has a big passion for Estonia and decided as an early e-Resident to create value to support the country in marketing and promoting their ambitions to a greater and relevant global audience. He became overnight a superstar in Estonia thanks to his ESTonishing pro bono and open-source marketing concept which received strong public support and became formally accepted by the authorities.
Rick is a Singaporean place branding consultant who works on many aspects of brand Singapore, and also advises foreign governments on their country brands and soft power. He is on the Marketing Advisory Panel advising the Singapore Tourism Board on its brand strategies. As Adjunct Editor at the Centre for Liveable Cities, he has authored the reports of the World Cities Summit’s Mayors Forum and Young Leaders Symposium since 2014, in Singapore, New York and Suzhou.
He is the author and editor of 30 books, including “Brand Singapore: Nation Branding After Lee Kuan Yew, In A Divisive World” (2017), which has an earlier edition published in Chinese translation in China. His other publications cover aspects including Singapore’s national economic strategy, quality of life, investment in lifelong learning, and policies on energy, public housing and security. He has spoken on brand Singapore at Chicago University, Harvard and MIT in the USA, as well as at Shanghai, Melbourne and Tokyo.
He was previously an editor and regular columnist with the Singapore newspaper The Straits Times. As Head, Global Media Relations and Strategic Planning at the Singapore Economic Development Board, he led a team to devise the “global entrepolis” brand concept for Singapore. As Head, Public Affairs (Southeast Asia) at the communications consultancy Hill & Knowlton, his work for the Singapore government included the global launches of Gardens by the Bay (futuristic public gardens), National Gallery Singapore (a museum of Singaporean and Southeast Asian art) and Fusionopolis (a research and development precinct).
Richard Leese was elected to Manchester City Council in 1984. He became Leader of the Council in 1996.
Richard’s political interests include devolution, place-based budgets and the links between economic development and social policy, developing open democracy and the community leadership role of local authorities; and the role of cities in creating a sustainable future. He has a number of additional responsibilities including Director of Manchester Airport Holdings Ltd, Vice Chair of the Greater Manchester Combined Authority, Chair of the Association of Rail North Partner Authorities and Chair of the LGA City Regions Board.
As the son of Ted Levine, founder of Development Counsellors International, Andy was introduced to the world of economic development and travel marketing at birth. Since joining the firm in 1991, Andy has helped launch the company into a new era, advancing the quality of client work performed, growing the number of staff and adding to the range of client services offered.
He developed and continues to direct DCI's "Winning Strategies in Economic Development Marketing." First conducted in 1996, this ongoing survey of corporate executives with site selection responsibilities has emerged as a valuable tool for economic developers seeking to understand the "customer's perspective" on what works in economic development marketing.
Andy authors a monthly “Marketing Places” column for Forbes.com that has drawn over 100,000 readers. He also hosts “The Project: Inside Corporate Location Decisions,” a podcast that provides a behind-the-scenes look at company location and expansion announcements.
Lior Meyer is the Deputy CEO and Director of Marketing & Communications at Tel Aviv Global, the international promotional, economic development and tourism corporation of the City of Tel Aviv. Focusing on telling Tel Aviv's story to the world and harnessing its international brand in order to attract talent, tourism, investment and events, Lior leads a team of media and marketing professional specializing in branding, marketing communications, international press and new media. Working together with national, private and city partners, Tel Aviv has managed over recent years to transform its global image and position itself as a diverse and dynamic world-class brand, through focusing on tech innovation and its urban-beach vibe. Lior joined Tel Aviv global 5 years ago and holds a BA in international relations and MA in political marketing.
Born and raised in New York City, Daniella is a fast-talker who enjoys navigating international cities with the same proficiency as she does the NYC Subway. Her professional and personal experiences can be drilled down to two words: Digital Traveler. Daniella began her career in destination marketing by managing the North American marketing and sales activities for a portfolio of international destinations, hotels and convention centres.
Daniella directs digital strategy and tactical marketing programs for DCI’s destination clients. She has grown DCI’s digital influencer database to include more than 350 influencers and travel bloggers, and has developed a rigorous qualification process for vetting new influencers and negotiates influencer marketing contracts on behalf of the company’s destination clients. Prior to joining DCI, Daniella worked for the digital brand strategy consulting firm, L2inc, where she conducted digital strategy for consumer and luxury brands, invaluable experience that she has been able to transfer to destination clients.
Daniella earned her MBA in marketing and brand strategy from New York University Stern School of Business, and vows to continue to plug this in her bio until she’s finished paying off her graduate loans in 2036.
MBA speaks fluent Italian, German, and English. At iambassador, Nicholas is responsible for marketing the iambassador brand, expanding and strengthening client and influencer relations, developing iambassador’s education services as well as longer term business strategies. He spent five years at the Emilia Romagna Tourist Board where he was responsible for Digital PR and International Online Media Relations. While there, Nicholas developed the award-winning Blogville project, which is now in its sixth year.
Nicholas has delivered presentations at amongst others, ITB Berlin, WTM London, WTM Cape Town, TTG Rimini, BIT Milano, Social Travel Summit and the World Tourism Forum. He hosts workshops and seminars at Universities and DMOs where he shares the latest marketing strategies and experiences from his daily work and projects.
Inga Hlín Pálsdóttir has played key role in the branding and promotion of Iceland for over a decade, the last seven years as the Director of Visit Iceland and Creative industries at Promote Iceland.
Promote Iceland aims to enhance Iceland‘s good image and reputation, to support the competitive standing of Icelandic industries in foreign markets, to attract foreign tourists and investments to the country, and assist in the promotion of Icelandic culture abroad.
Before joining Promote Iceland, Inga worked for the Trade Council of Iceland and was a part of a task force for the Prime Ministry on the Iceland brand. She has been in charge of the award winning public/private marketing initiative Inspired by Iceland from the beginning in 2010. She is on the board of NATA – North Atlantic Tourism Association and is a part of the reference group to the Nordic Council of Ministers on Nordic profiling and branding.
Inga Hlín Pálsdóttir has written articles and had presentations at various occasions around the world on Iceland both in relation to place branding, nation branding, tourism, marketing and creative industries.
Petra Theman (1973), Director of Public Diplomacy at the Ministry for Foreign Affairs of Finland, is a hardware store & film geek. She has served as a diplomat in various posts at the Ministry but also escaped the life of a civil servant for five years to start Audiovisual Finland, an export promotion association assisting production companies. Before entering the diplomatic career she was a Public Relations and Communications Manager at Tellabs,Inc. Petra has two teenage daughters and two teenage bonus sons.
Jose Filipe Torres
Bloom Consulting - CEO
Expert in Nation Branding
For the last 13 years, Mr. Torres has been advising countries in the field of strategy and branding, working directly with heads of state, directors of National Tourism Organizations and Investment Promotion Agencies, spread across five continents.
Moreover,Mr. Torres collaborates with the OECD and the World Economic Forum in matters concerning nation branding.
In 2011, his company initiated Bloom Consulting Country Brand Ranking.
Most recently, Bloom Consulting together with Digital Demand – D2© an analytical Software released the Digital Country Index.
The Index measures the appeal of 245 countries in the digital world.