City Nation Place Global Speakers
In his role at Hull 2017, Phil leads on all aspects of marketing and community engagement, including the development of our learning and volunteer programmes.
The ambition to bring 1 million extra visitors to Hull throughout the year will be in part driven by high profile national and international marketing activity designed to change perceptions of the city on a global stage. Working to promote 365 days of artistic programme the team will tell the story of a city in change as we journey towards delivering this iteration of the UK City of Culture project.
With responsibility for increasing cultural participation amongst local residents and engaging over 4000 volunteers, Phil will ensure that all aspect of Hull 2017’s work over the next two years leaves a lasting and tangible legacy for the city. Working with a range of partners from schools, colleges, creative businesses, health groups, local tourism and training bodies, we will ensure Hull delivers on the promise set out in the original bid put forward in 2013.
Phil joined the Hull 2017 team after a decade running a leading UK youth marketing and research agency, established in 2006 at the age of 16 as part of a Young Enterprise Company Programme. Phil was also a volunteer on the Hull 2017 bid team.
Isabella Falco is an international advertising creative and communications expert with an MA in Cinema Studies from New York University and a BA in Comparative Literature from Randolph College. Her strength lies in planning and executing corporate image communications campaigns, especially those designed to launch new brands, services or products. Feminist writer and editor, she has also successfully entered the competitive fields of mass media, social projects and public service. Today she is better known for having led the successful launch of the Peru Country Brand. Her next challenge is to move the Peru brand up the ranking of destination brands into the top twenty worldwide.
Inga Hlín Pálsdóttir has played key role in the branding and promotion of Iceland for over a decade, the last seven years as the Director of Visit Iceland and Creative industries at Promote Iceland.
Promote Iceland aims to enhance Iceland‘s good image and reputation, to support the competitive standing of Icelandic industries in foreign markets, to attract foreign tourists and investments to the country, and assist in the promotion of Icelandic culture abroad.
Before joining Promote Iceland, Inga worked for the Trade Council of Iceland and was a part of a task force for the Prime Ministry on the Iceland brand. She has been in charge of the award winning public/private marketing initiative Inspired by Iceland from the beginning in 2010. She is on the board of NATA – North Atlantic Tourism Association and is a part of the reference group to the Nordic Council of Ministers on Nordic profiling and branding.
Inga Hlín Pálsdóttir has written articles and had presentations at various occasions around the world on Iceland both in relation to place branding, nation branding, tourism, marketing and creative industries.
Lior Meyer is the Deputy CEO and Director of Marketing & Communications at Tel Aviv Global, the international promotional, economic development and tourism corporation of the City of Tel Aviv. Focusing on telling Tel Aviv's story to the world and harnessing its international brand in order to attract talent, tourism, investment and events, Lior leads a team of media and marketing professional specializing in branding, marketing communications, international press and new media. Working together with national, private and city partners, Tel Aviv has managed over recent years to transform its global image and position itself as a diverse and dynamic world-class brand, through focusing on tech innovation and its urban-beach vibe. Lior joined Tel Aviv global 5 years ago and holds a BA in international relations and MA in political marketing.
Jose Filipe Torres
Bloom Consulting - CEO
Expert in Nation Branding
For the last 13 years, Mr. Torres has been advising countries in the field of strategy and branding, working directly with heads of state, directors of National Tourism Organizations and Investment Promotion Agencies, spread across five continents.
Moreover,Mr. Torres collaborates with the OECD and the World Economic Forum in matters concerning nation branding.
In 2011, his company initiated Bloom Consulting Country Brand Ranking.
Most recently, Bloom Consulting together with Digital Demand – D2© an analytical Software released the Digital Country Index.
The Index measures the appeal of 245 countries in the digital world.