City Nation Place Global Speakers
Adriana is Chief Resilience Officer (CRO) for the city of Salvador as part of the 100 Resilient Cities pioneering by Rockefeller Foundation and Director of Resilience for the Municipal Government of Salvador, Brazil. Previously she was Salvador’s Municipal Deputy Secretary foe Economic Development and Employment.
Adriana holds a PhD in Marketing Management from University of Otago in New Zealand, a Master in Management from Federal University of Bahia in Brazil, a Specialization in Economics from University Unifacs in Brazil, and a Law Degree from the Catholic University of Salvador in Brazil. She was a lecturer and researcher in marketing at Cardiff Business School in UK from 2012 to 2015. She has published in international peer reviewed journals such as Journal of Travel Research, Journal of Macromarketing, and Journal of Marketing Management. Her research interests include place marketing and consumer behaviour. She is particularly interested on uses of marketing and branding for economic development and urban regeneration. In 2017 she published an edited book called Handbook on Place Branding and Marketing by Edward Elgar Publishing.
Kristina Plavšak Krajnc (1971) graduated in journalism from the Faculty of Social Sciences of the University of Ljubljana in 1994. In 1995, she obtained a Master's degree in international relations at the Central European University, Department for European studies in Prague, Czech Republic. In 1996, she obtained a Master's degree in international relations at the School of Public and International Affairs at Columbia University in New York in the USA.
From 1996 to 2000, she was public relations adviser to the Prime Minister of the Republic of Slovenia. She was active in the preparation and implementation of the communication campaign for the inclusion of Slovenia in the European Union.
From 2000 to 2004, she was Assistant Professor and Researcher at the Faculty of Social Sciences (field of international communication and public diplomacy) and Deputy Editor of the Journal of International Relations and Development (2001-2005).
Between 2004 to 2011 she worked as an External Expert in various UNDP and EU financed projects to strengthen the non-governmental sector, establish civil society networks and strengthen them through communication and educational activities.
From January 2006 to December 2007, she was adviser to the President of the Republic of Slovenia for cooperation with non-governmental organisations. She had the role of coordinator of humanitarian action »World for Darfur« and project for promoting intergenerational cooperation between young people and voluntary work for the elderly »Fruits of Society«.
As Director of the Information Office of the Council of Europe in Slovenia (2008 to 2010), she managed campaigns and communication activities of the Council of Europe and actively participated in the preparation and implementation of the programme of the Slovenian Chairmanship of the Committee of Ministers of the Council of Europe.
From January 2010 to June 2011, she was the Coordinator of the EU financed project to promote children's rights and improve educational practices on this topic.
From 2011 to 2015, she was employed at the Ministry of Culture where she had specific tasks in the field of human rights and was responsible for multilateral and bilateral cooperation in the field of culture.
In 2013 she was invited by the Office of Council of Europe Commissioner for Human rights to assist the communication team for a 6-month period.
Since 1st September 2015 she is Director of the Government Communication Office of the Republic of Slovenia.