Exclusive to City Nation Place Global registered delegates: 

the M&C Saatchi Destination Equity Audit

We are delighted to be able to extend this complimentary consultation offer, valued at £25,000, with thanks to our partners at M&C Saatchi. Just one place will be chosen to receive the audit and you need to tick the appropriate box to apply when registering for your place at the conference. [If you are already registered, please email info@citynationplace.com to add this option to your registration.]

  • Assess your destination brand’s performance against your Tourism or FDI ambitions
  • Complexity is stripped away and clear opportunities identified along with a short, medium and long-term impact plan
  • A high level report audits your destination against 5 key measures:
    1. Destination: clarity – the precision and power of your brand story
    2. Destination: penetration – the infusion of the brand story throughout touchpoints
    3. Destination: differentiation at a brand and sector / segment level
    4. Destination: impact – a review of image projection, messaging and activation
    5. Destination: engagement levels of audience groups on owned and earned channels
  • Findings are shown in a SWOT analysis with a short/medium/long term actionable impact plan
  • A Destination Brand Equity score is ascribed with targets linked to the impact plan

Please note: this offer is made by M&C Saatchi and City Nation Place is not responsible for the delivery of the consultation. M&C Saatchi will notify the successful applicant within one week following the City Nation Place Global Forum on 8 November. By applying for the Audit when you register, you are consenting to us sharing your contact data with M&C Saatchi.

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