Five tips for a winning entry
- Read through the Awards category descriptions carefully and ensure that your entry reflects the criteria described. The entry templates also provide useful guidance.
- Many places will be able to enter several or all categories, but we strongly recommend that you don’t just copy and paste your entries from one category to the next – there are clear differences between a great communications platform and a strategic approach to developing and managing a place brand, for example. If you’re entering the same work under multiple categories, take the time to tailor each entry to address the specific requirements for each category.
- Tell your story as if you were in the room – the Jury could be reading through several entries at a time and will appreciate great storytelling and honesty.
- Don’t use empty superlatives – back up your success story with evidence and ensure your results reflect your objectives and KPIs.
- Choose supporting materials that showcase your work but please note, the evidence you share should only be provided to support your entry. Any really important information, particularly on results for example, should be included in your main entry.
Examples of great supporting materials:- Videos, images, examples of your communication materials [or links to view them]
- Photos or images reflecting your place assets
- Testimonials, quotes, reflections from your citizens or other key stakeholder