City Nation Place Americas

Here you can access the sessions from City Nation Place Americas 2023


DAY 1



DAY 2

 

Engaging your private sector in the development of a unified city-brand – Case study: Brussels

Private sector organisations are key ambassadors for their destinations. Jeremie Feinblatt, Resonance Consultancy, joins Aurore Martano and Annemie Vershueren of visit.brussels to explore how they engaged their private sector from the ground-up to create a more meaningful and consistent destination brand experience.

label_outline Citizen EngagementEconomic Development Place BrandingPrivate Sector

Destination placemaking Engineering experiences through collaboration with multicultural communities

Today’s experience junkie travellers are searching for the richness, flavours and textures of destinations, which many times are embodied in the communities and cultures of a place. Joe Veneto, Veneto Collaboratory, explores how the stories and people of a place provide the ingredients to design and develop unforgettable experiences for travellers.

label_outline Citizen EngagementCultural HeritageDestination MarketingTourism

How DMOs and EDOs can collaborate to help win the war for talent

It has never been more important for DMOs and EDCs to work together to reach talented individuals. Dariel Curren, EVP at Development Counsellors International, joined us at City Nation Place Americas to unpack the results of their 2023 research study 'Talent Wars' and explore how you can work collaboratively to raise the profile of your destination to live and work when marketing to visitors.

label_outline CollaborationTalent AttractionTourism

Destination organizations, stakeholders and residents Creating a shared vision for a successful future

As destination organisations globally are increasingly looking inward at stakeholders and residents, they’re addressing what organisational changes are needed to support a shared “social licence” for tourism. Simpleview's David Peacock talks about the importance of having a local voice in destination marketing, and answers your burning questions about community engagement and resident sentiment.

label_outline Citizen EngagementDestination Management

From place brand campaign to true place brand strategy

So often the focus of a place branding project is on communicating the brand's central idea externally, and the most important part of a place – its built environment – can be forgotten or overshadowed. CivicBrand's Brisa Byford and Layne Ferguson explore how you can infuse your brand's story into the built environment - told through the lens of a place branding project in High Point, North Carolina.

label_outline Place BrandingPlace Making