Delegates to the City Nation Place Americas conference can join the City Nation Place ThinkTank session, which takes place the day before the main conference and is hosted by NYU School of Professional Studies. Places are limited to ensure a valuable learning experience so book early to join!  A workshop fee applies - view more info

Agenda

2:00-3:00 p.m.
Creative Placemaking: Why It Matters to Communities and Identity

Rosamond  Fletcher Rosamond Fletcher Director of Programs The Design Trust for Public Space Bio

More than ever before, economic development is about cultivating creative, authentic communities that attract, retain, and foster talent. A recent survey of more than 40,000 people found that three main qualities attach people to place: social offerings, openness, and a community’s aesthetics. Effective creative placemaking—from physical development and space use to on-the-street programming—takes each of these factors into account. Placemaking today is not just about raising a single development or building, but is about creating large-scale physical and cultural improvements across entire neighborhoods andc ommunities. This session via the use of case studies, will explore creative placemaking and why it matters to the identity and success of all communities.

3:00-3:15 p.m.
BREAK

3:15-4:15 p.m.
Destination Marketing in the Era of Technology Disruption

Ronald Castro Ronald Castro Marketing Strategist and Adjunct Professor NYU Tisch Center for Hospitality and Tourism Bio

The travel industry and destination marketing are in the midst of a vast transformation, particularly by the rapid evolution of technology and changes in consumer behavior. This workshop will cover: trends and insights that are currently changing the landscape and those that could possibly disrupt the field in the nearby future;the modern consumer decision journey and how marketers should engage with the targeted audience;innovation and Technology that enhances the traveler’s experience and RO; and marketing integration of Big Data, Artificial Intelligence, Predictive Analytics, Virtual Reality, Augmented Reality, Geo Location, Internet of Things, Voice Based Interfaces and Modern CRM techniques.

4:15-430 p.m.
BREAK

4:30-5:30 p.m.
Impact Matters: Measuring the Economic Impact of Tourism

Tamer Avcilar Tamer Avcilar Adjunct Professor, NYU – School of Professional Studies Tisch Center for Hospitality and Tourism’s Bio

Tourism can bring many economic and social benefits to communities. However, often measuring the economic impact of the sector for destinations can be underappreciated and challenging. This workshop, via a case study about Queens, New York, will offer a detailed process for developing a comprehensive economic impact analysis. The workshop will offer a road map for data collection, including how to conduct and develop various interviews and surveys to calculate tourism related revenues of various businesses such as transportation, F&B, lodging and entertainment.Finally, the session will explain how community leaders can use the results to make informed decisions on funding, marketing and also carefully analyze trends, successes and future needs.


BOOK NOW FOR EARLY BIRD PRICING!

Save $100 before April 14

Plus - every delegate will receive a complimentary copy of "The New Urban Crisis" , by our keynote speaker, Richard Florida.

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