We are grateful to the leading place branding experts and practitioners who provide us with advice in the development of City Nation Place conferences and awards.
Malcolm Allan has been a practicing place and destination brand strategy consultant since 2003. Prior to that he worked in the fields of town planning and economic development in the UK in central and local government, as a consultant and as a CEO of major economic development and training companies.
Current Position – President of Bloom Consulting
Malcolm joined Bloom Consulting in January 2018 upon commencement of merging Placematters with Bloom. Bloom is a place brand strategy consultancy specializing in country, nation and city branding.
Prior to joining Bloom Malcolm was the founder and Managing Director of Placebrands which he set up in 2002, wh. In 2009 he joined Colliers International to lead on its development branding practice.
Work with and at Bloom
Country and nation branding strategies - a brand strategy for Paraguay (2016/17); a major assessment of the impact of the country brand of Costa Rica in the US, the UK and Europe (2017); a nation brand strategy for Australia.
City Branding - Malcolm is currently (2018) working with Visit Stockholm to develop an active partnership between the City and key stakeholders in the visitor/tourism sector of the city.
Country Branding - Malcolm is currently contributing to a project for the Australian Government’s National Brand Commission supporting it in consultation on the brand strategy and developing the strategy for launch in early 2019.
Development Branding - Malcolm is currently working with Development Solutions (UK) on proposals for a brand-led development strategy for a smart-city office development on Malta for the Mizzi Company.
Complementary Professional Activity
Malcolm is a regular speaker on place and destination branding at conferences around the world – in Toronto in 2006, in Cardiff in 2012, in Macau and Hong Kong in 2014 and at City Nation Place in London in 2015, 2016 and 2017. Malcolm is a member of the City Nation Place Advisory Board (since 2015).
Malcolm regularly blogs on place branding and current effective practice in the field for City Nation Place (www.citynationplace.com ) and the Place Brand Observer www.placebrandobserver.com). Recent blogs have covered “The Challenge of Working with Politicians”, “Why Brand Strategies Fail” and "Emerging Practice in Country Branding".
Juan Carlos Belloso is a renowned international expert in the place branding, development and promotion field, based in Barcelona.
He has been, for many years, advisor of the City Council of Barcelona and other Barcelona public and private city organizations and institutions in the areas of city strategy, economic development, city image and promotion and is a founding member and member of the board of ‘Barcelona Global’.
Juan Carlos also currently advises different countries, regions, cities and destinations having worked for many places and organizations in Spain, Western and Eastern Europe, the Russian Federation, Latin America, Northern Africa and the Middle East and collaborates with different panels, forums and programmes from different international organizations and institutions, including the EU, the UN or the Inter-American Development Bank.
Juan Carlos graduated in Economics and Business Administration at the University of Barcelona with specialization studies in international marketing at New York University, and has been Director for Spain and Latin America at Placebrands, Brand Strategy Services Director at FutureBrand in Madrid, Director of Strategy Consulting Services at Coopers & Lybrand and KPMG, Director of the Catalan International Promotion Agency in New York and responsible for international marketing projects at the Barcelona’92 Organizing Olympic Committee.
Frequent speaker in different international seminars and forums, Juan Carlos is author of many corporate and place branding articles for different journals and magazines and collaborates as visiting professor and expert with different international universities and schools.
Nicholas John Cull is professor of public diplomacy at the University of Southern California in Los Angeles where he directs a masters program in public diplomacy. He is editor of the Journal of Place Branding and Public Diplomacy and has published extensively on the history and practice of national reputation management. His works include The Cold War and the United States Information Agency: American propaganda and public diplomacy, 1945-1989. He is a regular speaker at foreign ministries and diplomatic academies around the world including the Foreign Service Institute of the US Department of State. He is originally from the UK."
Regarding the prize -- I'd be glad to serve on the board and think that the categories look good. I think self nomination paperwork is essential though judges and others might wish to suggest some units propose their projects. It might be a good idea to recognize a piece of writing too as some faculty and experts in this field have trouble being recognized beyond it and prizes can help. Maybe not a discussion for today.
Brand Horizons is the online platform for scholar, author and adviser Dr Keith Dinnie’s work in place brand management for countries, cities and regions. Author of Nation Branding: Concepts, Issues, Practice (Routledge, 2007) – the world’s first textbook on nation branding – and Editor of City Branding: Theory and Cases (Palgrave Macmillan, 2010), Keith Dinnie is a leading authority on place branding at country, city, and region levels. The eagerly awaited second edition of Nation Branding: Concepts, Issues, Practice has now been published by Routledge.
A futurist, strategist and frequent keynote speaker, Chris leads a team that has completed more than 100 visioning, strategy, planning, policy and branding projects for destinations and cities around the world. Chris holds a Masters degree in Studies of the Future, is an adjunct instructor in placemaking for New York University and is a member of the Project for Public Space’s Leadership Council, the Urban Land Institute and Destination Marketing Association International. In 2013, Chris was recognized as the place branding “Thought Leader of the Year” at the World Sense of Place Summit for his development of place branding methodologies.
Dr. Simon Galpin was appointed Managing Director of the Bahrain Economic Development Board (EDB) in February 2016.
Previously, Dr Galpin was the Director-General of Investment Promotion at Invest Hong Kong (InvestHK), the Government Department responsible for attracting and facilitating foreign direct investment into Hong Kong, and helped establish the Department as one of the world's leading investment promotion agencies.
With senior management experience in both the private and public sectors, Dr. Galpin was also actively involved in promoting Hong Kong’s expanding start-up ecosystem. Prior to joining InvestHK, Dr. Galpin spent ten years with Scottish Enterprise – at that time Europe’s largest economic development agency. He was initially posted to Hong Kong in 1992 but also worked in Glasgow, Taipei, Sydney and London.
Dr. Galpin holds Masters degrees in Business Administration, Local Economic Development and International Business Law and recently graduated as a Doctor of Juridical Science.
Chris Gottlieb and his team develop and implement a global strategy which positions London with key audiences to attract investment and visitor spend which creates jobs and growth today, and to build London’s international reputation for tomorrow.
Chris has a vast experience across branding, reputation and communications and directs a number of different departments within London & Partners including Business and Leisure Marketing, Communications, Education and Culture.
Chris previously worked as Director of Communications at the charity Oxfam. Before Oxfam, he was at the BBC for nine years where he held a variety of posts including a position on the Television and Journalism Boards as Director of Marketing, Communications and Audiences.
Whilst at the BBC, Gottlieb led the rebranding of BBC News, across local, national and global output. Prior to the BBC, Gottlieb worked at Thomson Holidays (now TUI UK) as Group Advertising Manager and at J Walter Thompson earlier in his career.
Chris Gottlieb has a BA in English and French from Southampton University and is an alumni of London Business School's Senior Executive Programme.
Robert Govers is the managing research partner of www.good.country, chairman of the International Place Branding Association and an independent advisor, researcher, speaker and author on the reputation of cities, regions and countries. He has also been an adjunct or visiting scholar in Dubai, Leuven, London and Milan and teaches Place Branding on the UNESCO World Heritage at Work Master programme in Torino and Trento, Italy. In addition, he is co-editor of the quarterly journal, Place Branding and Public Diplomacy and, with Prof. Dr. Frank Go, co-author of Place Branding (2009) and editor of the International Place Branding Yearbook Series (2010, 2011 and 2012) all with Palgrave Macmillan. He also co-authored over fifty journal articles, book chapters and conference papers and has delivered numerous public speeches and business publications.
Raul Kharbanda has over 15 years experience in research and market intelligence. He has focused on international trade, foreign direct investment, employment relations, and most recently capacity building in international development. During this time, he has worked with multinational companies, think tanks, and universities. He has presented at the United Nations Conference on Trade and Development (UNCTAD), and the World Association of Investment Promotion Agencies (WAIPA) conferences on foreign direct investment promotion strategies, and advised on best practice at workshops to Eastern European, African, South American and Central Asian promotion agencies. He was previously Head of Research & Customer Insight at UK Trade & Investment (UKTI), the UK Government's business development agency. He is currently working on capacity building of the Azerbaijan Government's inward investment and export promotion operations, based in Baku, Azerbaijan.
Ms Aparna Dutt Sharma is a Brand Strategist and Communications Expert. Recognised amongst leading experts internationally on nation branding. she has been the Founding Member and Chief Executive Officer, India Brand Equity Foundation (IBEF), a Trust established by the Ministry of Commerce, Government of India, to promote the Made in India label in markets overseas.
Presently consulting with Ernst & Young LLP, India, as a Senior Advisor for Branding and Communications, Ms Sharma is enabling various state governments in India articulate their brand management and positioning strategy with a particular focus on investment promotion campaigns and perception management, both within India and overseas markets.
Ms Sharma has about 25 years of rich work experience in leadership roles in dynamic environments across national, international and corporate institutions of repute. She has been the Vice President of World Association of Investment Promotion Agencies (WAIPA) headquartered in Geneva.
Øyvind Såtvedt is managing director at the Oslo Region Alliance, which is a voluntary cooperation between 78 municipalities and 5 regions in the Oslo metropolitan region. The cooperation's aim is to strengthen the Oslo region as a competitive and sustainable region in Europe. Together with VisitOSLO and Oslo Business Region, the Oslo Region Alliance has formed the Oslo Brand Alliance. Øyvind Såtvedt was one of two project managers for the Oslo Brand Strategy. Øyvind is a political scientist, former researcher and consultant, and was for many years Chief of Staff for the Governing Mayor of Oslo.
Jose Filipe Torres
Bloom Consulting - CEO
Expert in Nation Branding
For the last 13 years, Mr. Torres has been advising countries in the field of strategy and branding, working directly with heads of state, directors of National Tourism Organizations and Investment Promotion Agencies, spread across five continents.
Moreover,Mr. Torres collaborates with the OECD and the World Economic Forum in matters concerning nation branding.
In 2011, his company initiated Bloom Consulting Country Brand Ranking.
Most recently, Bloom Consulting together with Digital Demand – D2© an analytical Software released the Digital Country Index.
The Index measures the appeal of 245 countries in the digital world.