The first City Nation Place Asia Pacific Forum brought together delegates from Australia, Dubai, Hong Kong, Indonesia, Malaysia, New Zealand, Singapore, Tasmania, Thailand and The Philippines, to discuss the opportunities and the challenges for place branding and place marketing across the region. We were fortunate to have two important new reports launched at the Forum: Bloom Consulting announced the Digital Cities Asia Index and J Walter Thompson launched the China Outbound study, exploring the next wave of Chinese tourism trends.

A full Report of the event will be available shortly: in the meantime, we’re grateful to our speakers for allowing us to share their presentations.

We would like to thank our hosts, the Lee Kuan School of Public Policy, without whom we would not have been able to convene this event. We would also like to thank our organising partner, Inclusive Citymaking Solutions, and our supporting partners: BBC, Bloom Consulting, Conway, and The New York Times.

We look forward to announcing plans for a second City Nation Place Forum for the Asia region – watch this space!

The City Nation Place line-up reinstated the Asia Pacific region, as the centre for cutting-edge initiatives and innovative case-studies, leading to stimulating discussions and new networking opportunities and collaborations globally

Vilma Jurkute, Director Alserkal Avenue, Dubai

Here’s what a sample of delegates took away from the day:

  • “A values based nation branding strategy will endure the test of time beyond logos and campaigns” - Fiona de Jong, AGM Nation Brand, Austrade
  • “City branding and placemaking is a dynamic, ever-changing field that is becoming increasingly important” - Peter Hyland, Regional Director, Cistri PTE
  • “City vs Nation branding – which one comes first depends on the Nation’s reputation” - Connie Chan, Executive Director, WPP Government & Public Sector Practice

Partners

The Asia Pacific region is set for more growth with developing countries and cities in the region vying for their share of investment, revenue, and people. Hosting CNP in this region is an exciting milestone and important opportunity for us all to share and learn from our combined experiences in place branding, marketing, reputation management and country/city positioning.

Rebecca Smith, Director, The New Zealand Story