Articles

logo Carolina Arriagada Peters Managing Director, Cities & Collaboration

Investment promotion agencies and economic development teams are increasingly adept at attracting international companies and growing their locations. We see sector specific segmentation and an understanding that “liveability” and the values behind your place brand are as important as tax incentives. However, relatively few locations have developed the policies, processes and mindsets necessary to help the businesses they have worked so hard to attract actually thrive. This blog discusses the basic principles of Aftercare, and, with a couple of examples, shows the value Aftercare can deliver.

City Nation Place Asia Pacific Post-Event Report 2018

On May 17th, City Nation Place gathered delegates from across the Asian and Pacific regions to discuss the challenges facing place branding and place marketing in the region. The delegates represented a wide range of organisations, all at different stages of developing a place branding strategy; this report captures the in-depth discussions and debates that arose over the course of the conference. 

logo Rob Hunden President, Hunden Strategic Partners

That’s right, it sounds counter intuitive. As economic and tourism developers or promoters, we are always trying to outdo our competitors with more, bigger, better (more restaurants, more tourist attractions, the largest population of college educated workers). Or perhaps, some places go the opposite direction with less, lower, simpler (low taxes, few regulations, simpler lifestyle). READ MORE

We caught up with Sylvie Gallier Howard, Chief of Staff with the City of Philadelphia Department of Commerce, ahead of her participation at this year’s City Nation Place Americas conference in a session that will look at what the Amazon RFP process has taught those participating about their “pitch readiness” - specifically at how economic development and tourism promotion teams can work together more effectively to the benefit of all objectives.

logo Kristian Sonnier VP of Communications & Public Relations , New Orleans Convention & Visitors Bureau

We caught up with Kristian Sonnier, VP President of Communications & Public Relations at the New Orleans Convention & Visitors Bureau, who will be opening the City Nation Place Americas conference on June 5th with the story of 300 years of place branding and how New Orleans’ brand strategy will capitalise on its tri-centennial.  How does he see the connection between tourism and economic development?  What does he think is the key to great place branding?

One of the most pressing issues that place brand strategists need to deal with is the increasing interest in the impact of their strategies on the places where they work, particularly from brand stakeholders, politicians and the media.

Read the perspective of leading place branding consultants who are increasingly having to address this issue for their clients and who believe that this will continue to be a major consideration for individuals and organisations funding the preparation, implementation and management of place and destination brand strategies.

On 8th November 2017, the day before the main City Nation Place agenda, the City Nation Place Think Tank convened for the third year.

This year the theme of the Think Tank was “The difference between place branding and place marketing”. The Think Tank was organised in association with the International Place Branding Association, guided by esteemed academics and place branding experts Robert Govers and Martin Boisen and was sponsored by The New York Times.

The purpose of this series of blog posts is to share our collective experience (including working with each other) as practicing place brand consultants on developing and implementing place and destination brand strategies. Our purpose is to inform current practice and contribute to the debate among practitioners and academics about what might be effective and cutting edge practice in the field.

The New York Times is hosting the pre-conference Think Tank session at this year’s City Nation Place Global conference where our delegates will be considering the differences between place branding, and place marketing. We caught up with Nahim Mehenni, Director for Place Branding at The New York Times and Raquel Bubar, Director, T Brand Studio International to discuss the media owner’s interest in this topic, to find out what The NEW YORK TIMES team has learned from working with clients in the tourism and investment promotion sector and to provide some tips on how place brands can get the most out of a relationship with a media company…

logo Jessica Wardle Managing Partner, M&C Saatchi

We caught up with Jessica Wardle, Managing Partner at M&C Saatchi, who will be hosting a breakfast briefing at the upcoming City Nation Place Global conference in November, focused specifically on the FDI Decision Making Journey. We’re keen to understand what changes she's witnessing across the FDI sector and in the promotion of investment opportunities by cities, nations and regions.

Our team of place and destination branding consultants recently prepared a strategic advice note for a seminar in Dublin for the Irish government and key stakeholders to explore refreshing the country’s national brand of Eire, the Republic of Ireland.

This is the first  in a new series of blog posts for City Nation Place created by leading place  brand consultants to share their experience and contribute to the debate about  best practice in place branding.  At a  time of political turbulence in many places around the world, this first blog  addresses the topical issue of working effectively with politicians. 

The challenges of  working effectively with politicians and the politics of organisations

Neighborhood Development: Models for Success In Revitalizing Local Brands

How can you best leverage business improvement, creative innovation, and historic districts in your place branding and marketing strategy? How can the relationship between tourism and citizen and urban patterns be managed more successfully through the effective development of neighborhood attractions?

Moderater:
Steven Pedigo, Director of the Urban Lab and Clinical Assistant Professor, Schack  Institute of Real Estate
Panelists:  
Susan Veres, SVP  Strategy, Calgary Municipal Land Corporation
Alan Boniface,  Principal, Dialog
Nicole Fichera, Boston Innovation District / Seaport


City Nation Place Survey 2017

The report provides an essential snapshot of the strategic and investment intentions of those responsible for developing and managing a competitive identity for cities, nations and regions around the world. 

Our team of place and destination branding consultants recently prepared a strategic advice note for a seminar in Dublin for the Irish government and key stakeholders to explore refreshing the country’s national brand of Eire, the Republic of Ireland.

Although the services provided by the meetings industry often go unnoticed, they are a catalyst for economic growth. They have the power to influence how a city is shaped, including who lives there, who works there and who visits year-to-year. What’s more, conferences can determine what other industries flock to the region and ultimately whether long-term investment opportunities will succeed or fail.

logo Richard Florida PhD, Distinguished Fellow, NYUSPS Urban Lab, Clinical Research Professor,, NYUSPS Schack Institute of Real Estate

Richard Florida’s new book, The New Urban Crisis, explores the forces of inequality that are fraying the fibres of places from Seattle to South Beach, with urban real estate being gobbled up by the global wealthy while children of long-time locals are unable to get into the market. This is a new blueprint for cities who are victims of their own success, and just as pertinent as Rise of the Creative Class was more than a decade ago.

logo Richard Florida PhD, Distinguished Fellow, NYUSPS Urban Lab, Clinical Research Professor,, NYUSPS Schack Institute of Real Estate

The election of Donald Trump has wide-ranging implications for America’s big cities and their place in the nation and the global economy. A new book by city expert Richard Florida, The New Urban Crisis, explores the forces that propelled Trump to the presidency, and offers plenty of analysis about what’s in store for large urban centers around the globe. 

There’s been a lot of talk recently about the important role that city diplomacy has to play – enabling cities to assert their own political identity, shape their own destinies and engage foreign public.

Intrigued, we wanted to dig deeper to find stories that demonstrate the tangible positive impact city diplomacy can have. This is what we discovered.

Over 50 place brand practitioners from all over the world gathered together on the day before this year’s City Nation Place conference to share insights on two key topics – when to initiate or refresh a place brand strategy and how to engage key stakeholders. The Think Tank was led by Dr Keith Dinnie, author of Nation Branding: Concepts, Issues, Practice and editor of the book City Branding: Theory and Cases [both published by Palgrave-Macmillan].  In this report, Giannina Warren, Lecturer in Advertising and Promotional Culture at Middlesex University in the UK, summarises the key findings and insights of the session.

Report topics:
When to initiate a place brand strategy
When not to prioritise place branding
Stakeholder management:

  • Identifying who your key stakeholders are
  • Be aware of points of resistance
  • Employing co-creation

READ THE FULL REPORT

As you’ll know if you’ve had any experience with place branding, it’s such a strange beast of a discipline that it’s rare to have an unqualified victory. Speaking for myself, I’ve been in the game for 13 years – which might even qualify me as a pioneer in the field –and I often wish I could go back and give my past clients the benefit of my hindsight.

In this long-form blog he explains his concept of “Experience Masterplanning” as a way of linking and integrating place branding and place making and challenges place-branders to get into meaningful conversations with place-makers in order to better understand what they can bring, together, to the creation of better places.